--- title: Experience Design Resources & Insights | We Are Affective description: Practical guides on app design, UX strategy, and behavioural psychology. Written for founders and product teams who want to build better products. --- [Skip to content](https://weareaffective.com/learning-centre/tag/topic-user-acquisition-growth-hacking#main-content) [![we\_are\_affective\_logo\_200](https://weareaffective.com/hs-fs/hubfs/we_are_affective_logo_200.png?width=175&height=48&name=we_are_affective_logo_200.png "we_are_affective_logo_200")](https://weareaffective.com) - [Home](https://weareaffective.com) - About Us - [Our Story](https://weareaffective.com/about) - [How We Work](https://weareaffective.com/how-we-work) - Our Services - [App Planning & Strategy](https://weareaffective.com/app-planning-strategy) - [App Design](https://weareaffective.com/app-design-agency) - [App UX Design](https://weareaffective.com/app-ux-design) - [App UI Design](https://weareaffective.com/app-ui-design) - [App Technical Architecture](https://weareaffective.com/app-architecture) - [Existing App Audits](https://weareaffective.com/app-audit) - [Case Studies](https://weareaffective.com/case-studies) - [Pricing](https://weareaffective.com/pricing) - [Learning Centre](https://weareaffective.com/learning-centre) - [Get Started](https://weareaffective.com/get-started) [← Back to Questions](https://weareaffective.com/learning-centre) # User Acquisition & Growth Implement creative growth hacking strategies and user acquisition campaigns to rapidly grow your user base. ## Latest User Acquisition & Growth Guides Our most comprehensive resources on user acquisition & growth. ### [![What makes a good influencer partnership for mobile apps](https://weareaffective.com/hubfs/learning-centre-images/what-makes-a-good-influencer-partnership-for-mobile-apps.webp) Expert Guide What makes a good influencer partnership for mobile apps Most app influencer partnerships chase installs over fit. Discover how to find creators whose audiences already behave like your best users. Read guide →](https://weareaffective.com/learning-centre/what-makes-a-good-influencer-partnership-for-mobile-apps) ### [![What should I spend on getting new app users?](https://weareaffective.com/hubfs/learning-centre-images/what-should-i-spend-on-getting-new-app-users.webp) Expert Guide What should I spend on getting new app users? Learn how to set a sustainable app user acquisition budget by understanding retention, lifetime value and onboarding before you spend a penny on growth. Read guide →](https://weareaffective.com/learning-centre/what-should-i-spend-on-getting-new-app-users) ### [![Why are my app analytics numbers so different across platforms?](https://weareaffective.com/hubfs/learning-centre-images/why-are-my-app-analytics-numbers-so-different-across-platforms.webp) Expert Guide Why are my app analytics numbers so different across platforms? Conflicting app analytics numbers across platforms explained. Discover why sessions, events and attribution figures differ and how to audit your setup. Read guide →](https://weareaffective.com/learning-centre/why-are-my-app-analytics-numbers-so-different-across-platforms) ### [![What makes an app successful in the App Store](https://weareaffective.com/hubfs/learning-centre-images/what-makes-an-app-successful-in-the-app-store.webp) Expert Guide What makes an app successful in the App Store Discover what makes an App Store listing succeed, from keyword strategy and category choice to screenshots, ratings, onboarding and long-term visibility. Read guide →](https://weareaffective.com/learning-centre/what-makes-an-app-successful-in-the-app-store) ### [![Whats the best way for app developers to produce excitement for an upcoming app](https://weareaffective.com/hubfs/learning-centre-images/whats-the-best-way-for-app-developers-to-produce-excitement-for-an-upcoming-app.webp) Expert Guide Whats the best way for app developers to produce excitement for an upcoming app Learn how app developers can build genuine pre-launch excitement, turning early interest into loyal users through psychology, community and smart timing. Read guide →](https://weareaffective.com/learning-centre/whats-the-best-way-for-app-developers-to-produce-excitement-for-an-upcoming-app) ### [![How do I create a referral program for my mobile app?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-create-a-referral-program-for-my-mobile-app.webp) Expert Guide How do I create a referral program for my mobile app? Learn how to build a mobile app referral programme that drives real growth, covering incentives, friction, attribution, and mistakes to avoid. Read guide →](https://weareaffective.com/learning-centre/how-do-i-create-a-referral-program-for-my-mobile-app) ## More User Acquisition & Growth Guides Additional expert guides covering essential topics and proven strategies. #### [![Tips for marketing your Android apps](https://weareaffective.com/hubfs/learning-centre-images/tips-for-marketing-your-android-apps.webp) Expert Guide Tips for marketing your Android apps Practical tips for marketing your Android app, covering store optimisation, onboarding, retention, viral loops and what truly drives growth. 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Read guide →](https://weareaffective.com/learning-centre/how-your-app-can-benefit-from-professional-aso) #### [![How do you market a mobile game that no one knows about?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-market-a-mobile-game-that-no-one-knows-about.webp) Expert Guide How do you market a mobile game that no one knows about? Most mobile games never reach 1,000 downloads. Learn how App Store listings, viral loops, and zero-budget acquisition can change that. Read guide →](https://weareaffective.com/learning-centre/how-do-you-market-a-mobile-game-that-no-one-knows-about) #### [![How do I make my app show up in search results?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-make-my-app-show-up-in-search-results.webp) Expert Guide How do I make my app show up in search results? Learn why apps struggle to rank in search results and how store algorithms, listing copy, category choices and reviews all shape discoverability. 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Read guide →](https://weareaffective.com/learning-centre/how-do-i-localise-my-app-store-listing-for-different-countries) #### [![What a Travel OTA Learned by Distributing the Booking Form Across the Whole Group](https://weareaffective.com/hubfs/learning-centre-images/what-a-travel-ota-learned-by-distributing-the-booking-form-across-the-whole-group.webp) Expert Guide What a Travel OTA Learned by Distributing the Booking Form Across the Whole Group How splitting a group booking form across all travellers reduces organiser burnout, cuts drop-off and turns checkout into a sharing loop. Read guide →](https://weareaffective.com/learning-centre/what-a-travel-ota-learned-by-distributing-the-booking-form-across-the-whole-grou) #### [![How do I get more downloads of my mobile app?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-get-more-downloads-of-my-mobile-app.webp) Expert Guide How do I get more downloads of my mobile app? Most apps bleed users fast. Learn how retention, onboarding and smarter metrics drive real app growth beyond download counts. Read guide →](https://weareaffective.com/learning-centre/how-do-i-get-more-downloads-of-my-mobile-app) #### [![How choosing the right app category can double your downloads](https://weareaffective.com/hubfs/learning-centre-images/how-choosing-the-right-app-category-can-double-your-downloads.webp) Expert Guide How choosing the right app category can double your downloads Learn how your app store category affects search rankings, visibility and user expectations, and how to choose the right one to maximise downloads. Read guide →](https://weareaffective.com/learning-centre/how-choosing-the-right-app-category-can-double-your-downloads) #### [![How do I acquire new mobile app users?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-acquire-new-mobile-app-users.webp) Expert Guide How do I acquire new mobile app users? Learn how to acquire mobile app users through paid ads, ASO, referrals and viral loops, plus why retention and onboarding matter just as much as downloads. Read guide →](https://weareaffective.com/learning-centre/how-do-i-acquire-new-mobile-app-users) #### [![How can I promote my app?](https://weareaffective.com/hubfs/learning-centre-images/how-can-i-promote-my-app.webp) Expert Guide How can I promote my app? Discover how to promote your app effectively, covering App Store Optimisation, onboarding, referral schemes, paid acquisition, and growth measurement. Read guide →](https://weareaffective.com/learning-centre/how-can-i-promote-my-app) #### [![How can I market my app without a big budget?](https://weareaffective.com/hubfs/learning-centre-images/how-can-i-market-my-app-without-a-big-budget.webp) Expert Guide How can I market my app without a big budget? Learn how to market your app on a tight budget, from App Store optimisation and smart category choice to retention fixes and low-cost acquisition channels. Read guide →](https://weareaffective.com/learning-centre/how-can-i-market-my-app-without-a-big-budget) ## All User Acquisition & Growth Guides Browse our complete library of expert resources. [![Is It Easy to Promote a Mobile App?](https://weareaffective.com/hubfs/learning-centre-images/is-it-easy-to-promote-a-mobile-app.webp) Expert Guide Is It Easy to Promote a Mobile App? →](https://weareaffective.com/learning-centre/is-it-easy-to-promote-a-mobile-app) [![Top Tips for Mobile Marketing Success in 2027 and Beyond](https://weareaffective.com/hubfs/learning-centre-images/top-tips-for-mobile-marketing-success-in-2027-and-beyond.webp) Expert Guide Top Tips for Mobile Marketing Success in 2027 and Beyond →](https://weareaffective.com/learning-centre/top-tips-for-mobile-marketing-success-in-2027-and-beyond) [![How Do You Build a Social Media Following Before Your App Launch?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-build-a-social-media-following-before-your-app-launch.webp) Expert Guide How Do You Build a Social Media Following Before Your App Launch? →](https://weareaffective.com/learning-centre/how-do-you-build-a-social-media-following-before-your-app-launch) [![Why All of the Best Mobile Games Are Doing Their Marketing in House](https://weareaffective.com/hubfs/learning-centre-images/why-all-of-the-best-mobile-games-are-doing-their-marketing-in-house.webp) Expert Guide Why All of the Best Mobile Games Are Doing Their Marketing in House →](https://weareaffective.com/learning-centre/why-all-of-the-best-mobile-games-are-doing-their-marketing-in-house) [![How Do I Set Realistic Growth Targets for My Mobile App?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-set-realistic-growth-targets-for-my-mobile-app.webp) Expert Guide How Do I Set Realistic Growth Targets for My Mobile App? →](https://weareaffective.com/learning-centre/how-do-i-set-realistic-growth-targets-for-my-mobile-app) [![Which Google Play Store Optimisation Techniques Drive Downloads?](https://weareaffective.com/hubfs/learning-centre-images/which-google-play-store-optimisation-techniques-drive-downloads.webp) Expert Guide Which Google Play Store Optimisation Techniques Drive Downloads? →](https://weareaffective.com/learning-centre/which-google-play-store-optimisation-techniques-drive-downloads) [![How Do I Make the Best App Screenshots for the Store?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-make-the-best-app-screenshots-for-the-store.webp) Expert Guide How Do I Make the Best App Screenshots for the Store? →](https://weareaffective.com/learning-centre/how-do-i-make-the-best-app-screenshots-for-the-store) [![Whats the Typical Customer Acquisition Cost for Apps?](https://weareaffective.com/hubfs/learning-centre-images/whats-the-typical-customer-acquisition-cost-for-apps.webp) Expert Guide Whats the Typical Customer Acquisition Cost for Apps? →](https://weareaffective.com/learning-centre/whats-the-typical-customer-acquisition-cost-for-apps) [![Should I Run Paid Social Media Ads for My App or Stick to Organic Posts?](https://weareaffective.com/hubfs/learning-centre-images/should-i-run-paid-social-media-ads-for-my-app-or-stick-to-organic-posts.webp) Expert Guide Should I Run Paid Social Media Ads for My App or Stick to Organic Posts? →](https://weareaffective.com/learning-centre/should-i-run-paid-social-media-ads-for-my-app-or-stick-to-organic-posts) [![How Do You Build an Email List for Your New Mobile App?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-build-an-email-list-for-your-new-mobile-app.webp) Expert Guide How Do You Build an Email List for Your New Mobile App? →](https://weareaffective.com/learning-centre/how-do-you-build-an-email-list-for-your-new-mobile-app) [![What App Metrics Do Investors Really Care About?](https://weareaffective.com/hubfs/learning-centre-images/what-app-metrics-do-investors-really-care-about.webp) Expert Guide What App Metrics Do Investors Really Care About? →](https://weareaffective.com/learning-centre/what-app-metrics-do-investors-really-care-about) [![What Makes an App Store Description Actually Convert?](https://weareaffective.com/hubfs/learning-centre-images/what-makes-an-app-store-description-actually-convert.webp) Expert Guide What Makes an App Store Description Actually Convert? →](https://weareaffective.com/learning-centre/what-makes-an-app-store-description-actually-convert) Load More Guides ### Stop guessing. 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