--- title: Experience Design Resources & Insights | We Are Affective description: Practical guides on app design, UX strategy, and behavioural psychology. Written for founders and product teams who want to build better products. --- [Skip to content](https://weareaffective.com/learning-centre/tag/popular-planning-strategy#main-content) [![we\_are\_affective\_logo\_200](https://weareaffective.com/hs-fs/hubfs/we_are_affective_logo_200.png?width=175&height=48&name=we_are_affective_logo_200.png "we_are_affective_logo_200")](https://weareaffective.com) - [Home](https://weareaffective.com) - About Us - [Our Story](https://weareaffective.com/about) - [How We Work](https://weareaffective.com/how-we-work) - Our Services - [App Planning & Strategy](https://weareaffective.com/app-planning-strategy) - [App Design](https://weareaffective.com/app-design-agency) - [App UX Design](https://weareaffective.com/app-ux-design) - [App UI Design](https://weareaffective.com/app-ui-design) - [App Technical Architecture](https://weareaffective.com/app-architecture) - [Existing App Audits](https://weareaffective.com/app-audit) - [Case Studies](https://weareaffective.com/case-studies) - [Pricing](https://weareaffective.com/pricing) - [Learning Centre](https://weareaffective.com/learning-centre) - [Get Started](https://weareaffective.com/get-started) [← Back to Questions](https://weareaffective.com/learning-centre) # Planning & Strategy Develop winning strategies and comprehensive plans to guide your app from concept to successful product. ## Latest Planning & Strategy Guides Our most comprehensive resources on planning & strategy. ### [![What's Causing My App to Crash and How Do I Prevent It?](https://weareaffective.com/hubfs/learning-centre-images/whats-causing-my-app-to-crash-and-how-do-i-prevent-it.webp) Expert Guide What's Causing My App to Crash and How Do I Prevent It? Learn why apps crash, from memory faults to technical debt, and how to prevent app crashes before they ever reach your users. Read guide →](https://weareaffective.com/learning-centre/whats-causing-my-app-to-crash-and-how-do-i-prevent-it) ### [![Where Can I Find Investors for My App Idea?](https://weareaffective.com/hubfs/learning-centre-images/where-can-i-find-investors-for-my-app-idea.webp) Expert Guide Where Can I Find Investors for My App Idea? Looking to find investors for your app idea? This guide covers what app investors actually want, where to find them, and how to prepare before you pitch. Read guide →](https://weareaffective.com/learning-centre/where-can-i-find-investors-for-my-app-idea) ### [![What Makes Your Mobile App Valuable to Potential Buyers](https://weareaffective.com/hubfs/learning-centre-images/what-makes-your-mobile-app-valuable-to-potential-buyers.webp) Expert Guide What Makes Your Mobile App Valuable to Potential Buyers Mobile app valuation goes beyond revenue. Learn what buyers assess, from retention and code quality to IP and design, before you sell your app. Read guide →](https://weareaffective.com/learning-centre/what-makes-your-mobile-app-valuable-to-potential-buyers) ### [![Local vs Global When to Adapt Your Mobile Strategy](https://weareaffective.com/hubfs/learning-centre-images/local-vs-global-when-to-adapt-your-mobile-strategy.webp) Expert Guide Local vs Global When to Adapt Your Mobile Strategy Learn when to localise your app and when a global strategy works. Covers devices, payments, regulation, connectivity and trust norms by market. Read guide →](https://weareaffective.com/learning-centre/local-vs-global-when-to-adapt-your-mobile-strategy) ### [![How to Translate a Retention Problem Into Language a Board Will Act On](https://weareaffective.com/hubfs/learning-centre-images/how-to-translate-a-retention-problem-into-language-a-board-will-act-on.webp) Expert Guide How to Translate a Retention Problem Into Language a Board Will Act On Learn how to frame retention data in financial terms a board will act on, from acquisition cost maths to cohort comparisons and handling common objections. Read guide →](https://weareaffective.com/learning-centre/how-to-translate-a-retention-problem-into-language-a-board-will-act-on) ### [![What 'Scope Creep' Actually Looks Like Inside a Refinement Session](https://weareaffective.com/hubfs/learning-centre-images/what-scope-creep-actually-looks-like-inside-a-refinement-session.webp) Expert Guide What 'Scope Creep' Actually Looks Like Inside a Refinement Session Scope creep often enters products through refinement sessions. Learn why additions feel justified in the moment and how to spot the warning signs early. Read guide →](https://weareaffective.com/learning-centre/what-scope-creep-actually-looks-like-inside-a-refinement-session) ## More Planning & Strategy Guides Additional expert guides covering essential topics and proven strategies. #### [![How to Build an Incremental Release Plan a Founder Will Actually Agree To](https://weareaffective.com/hubfs/learning-centre-images/how-to-build-an-incremental-release-plan-a-founder-will-actually-agree-to.webp) Expert Guide How to Build an Incremental Release Plan a Founder Will Actually Agree To How to pitch an incremental release plan a founder will approve, covering scope choices, objections and making a smaller launch feel complete. Read guide →](https://weareaffective.com/learning-centre/how-to-build-an-incremental-release-plan-a-founder-will-actually-agree-to) #### [![What Does 'Format-Agnostic' Actually Mean for a Digital Investment](https://weareaffective.com/hubfs/learning-centre-images/what-does-format-agnostic-actually-mean-for-a-digital-investment.webp) Expert Guide What Does 'Format-Agnostic' Actually Mean for a Digital Investment Format-agnostic digital strategy means choosing the right format for the problem, not the assumed one. A smarter way to brief and invest. Read guide →](https://weareaffective.com/learning-centre/what-does-format-agnostic-actually-mean-for-a-digital-investment) #### [![What metrics should you track for mobile app benchmarking?](https://weareaffective.com/hubfs/learning-centre-images/what-metrics-should-you-track-for-mobile-app-benchmarking.webp) Expert Guide What metrics should you track for mobile app benchmarking? Download counts and DAU figures mislead. Learn which mobile app metrics truly matter for benchmarking, from retention rates to behavioural signals. Read guide →](https://weareaffective.com/learning-centre/what-metrics-should-you-track-for-mobile-app-benchmarking) #### [![Why do some app ideas get rejected by bosses?](https://weareaffective.com/hubfs/learning-centre-images/why-do-some-app-ideas-get-rejected-by-bosses.webp) Expert Guide Why do some app ideas get rejected by bosses? Find out why strong app ideas still get rejected by bosses, and what your proposal is missing around risk, framing and business credibility. Read guide →](https://weareaffective.com/learning-centre/why-do-some-app-ideas-get-rejected-by-bosses) #### [![Whats our long term mobile app strategy](https://weareaffective.com/hubfs/learning-centre-images/whats-our-long-term-mobile-app-strategy.webp) Expert Guide Whats our long term mobile app strategy Plan a mobile app strategy that lasts. Learn what separates apps that grow from those that drain budgets, covering platforms, onboarding, metrics and more. Read guide →](https://weareaffective.com/learning-centre/whats-our-long-term-mobile-app-strategy) #### [![Which competitor moves should worry you most](https://weareaffective.com/hubfs/learning-centre-images/which-competitor-moves-should-worry-you-most.webp) Expert Guide Which competitor moves should worry you most Learn which competitor moves truly threaten your position, why feature tracking misses what matters, and when a response is actually needed. Read guide →](https://weareaffective.com/learning-centre/which-competitor-moves-should-worry-you-most) #### [![When should I consider pivoting my app strategy?](https://weareaffective.com/hubfs/learning-centre-images/when-should-i-consider-pivoting-my-app-strategy.webp) Expert Guide When should I consider pivoting my app strategy? Learn the real signals that your app strategy needs a rethink, when to pivot, and how to tell if that means changing direction or going deeper. Read guide →](https://weareaffective.com/learning-centre/when-should-i-consider-pivoting-my-app-strategy) #### [![What features should your B2B client portal app include?](https://weareaffective.com/hubfs/learning-centre-images/what-features-should-your-b2b-client-portal-app-include.webp) Expert Guide What features should your B2B client portal app include? Discover which features belong in a B2B client portal app, from document management to access controls, prioritised around real client needs. Read guide →](https://weareaffective.com/learning-centre/what-features-should-your-b2b-client-portal-app-include) #### [![What due diligence steps matter most in developer selection](https://weareaffective.com/hubfs/learning-centre-images/what-due-diligence-steps-matter-most-in-developer-selection.webp) Expert Guide What due diligence steps matter most in developer selection Learn which due diligence steps actually matter when choosing a developer, from reading past work critically to spotting red flags before you sign. Read guide →](https://weareaffective.com/learning-centre/what-due-diligence-steps-matter-most-in-developer-selection) #### [![What features should my event planning app have for professional organisers?](https://weareaffective.com/hubfs/learning-centre-images/what-features-should-my-event-planning-app-have-for-professional-organisers.webp) Expert Guide What features should my event planning app have for professional organisers? What features should a professional event planning app have? This guide covers scheduling, vendor coordination, budgets, client approvals and more. Read guide →](https://weareaffective.com/learning-centre/what-features-should-my-event-planning-app-have-for-professional-organisers) #### [![Time for app developers to stop feature stuffing apps the new trend of unbundling](https://weareaffective.com/hubfs/learning-centre-images/time-for-app-developers-to-stop-feature-stuffing-apps-the-new-trend-of-unbundling.webp) Expert Guide Time for app developers to stop feature stuffing apps the new trend of unbundling Discover why unbundling apps beats feature stuffing, how bloated products hurt retention, and what to cut when your app tries to do everything at once. Read guide →](https://weareaffective.com/learning-centre/time-for-app-developers-to-stop-feature-stuffing-apps-the-new-trend-of-unbundlin) #### [![The best content strategies for your mobile app developers to leverage](https://weareaffective.com/hubfs/learning-centre-images/the-best-content-strategies-for-your-mobile-app-developers-to-leverage.webp) Expert Guide The best content strategies for your mobile app developers to leverage Learn how content strategy shapes mobile app success, from App Store listings and ASO to onboarding copy and testing what actually works. Read guide →](https://weareaffective.com/learning-centre/the-best-content-strategies-for-your-mobile-app-developers-to-leverage) ## All Planning & Strategy Guides Browse our complete library of expert resources. [![How Do I Pitch My Mobile App to Investors and Secure Funding](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-pitch-my-mobile-app-to-investors-and-secure-funding.webp) Expert Guide How Do I Pitch My Mobile App to Investors and Secure Funding →](https://weareaffective.com/learning-centre/how-do-i-pitch-my-mobile-app-to-investors-and-secure-funding) [![How to Make the Commercial Case for Experience Investment in a Boardroom That Only Speaks Revenue](https://weareaffective.com/hubfs/learning-centre-images/how-to-make-the-commercial-case-for-experience-investment-in-a-boardroom-that-only-speaks-revenue.webp) Expert Guide How to Make the Commercial Case for Experience Investment in a Boardroom That Only Speaks Revenue →](https://weareaffective.com/learning-centre/how-to-make-the-commercial-case-for-experience-investment-in-a-boardroom-that-on) [![Whats the Difference Between Freemium and Premium App Models?](https://weareaffective.com/hubfs/learning-centre-images/whats-the-difference-between-freemium-and-premium-app-models.webp) Expert Guide Whats the Difference Between Freemium and Premium App Models? →](https://weareaffective.com/learning-centre/whats-the-difference-between-freemium-and-premium-app-models) [![How Do I Protect My App Idea When Talking to Investors?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-protect-my-app-idea-when-talking-to-investors.webp) Expert Guide How Do I Protect My App Idea When Talking to Investors? →](https://weareaffective.com/learning-centre/how-do-i-protect-my-app-idea-when-talking-to-investors) [![Why Dont Executives Understand How Long Apps Take?](https://weareaffective.com/hubfs/learning-centre-images/why-dont-executives-understand-how-long-apps-take.webp) Expert Guide Why Dont Executives Understand How Long Apps Take? →](https://weareaffective.com/learning-centre/why-dont-executives-understand-how-long-apps-take) [![How to Choose Between Building for Depth of Behaviour and Breadth of Audience](https://weareaffective.com/hubfs/learning-centre-images/how-to-choose-between-building-for-depth-of-behaviour-and-breadth-of-audience.webp) Expert Guide How to Choose Between Building for Depth of Behaviour and Breadth of Audience →](https://weareaffective.com/learning-centre/how-to-choose-between-building-for-depth-of-behaviour-and-breadth-of-audience) [![Should I Trademark My App Name Before Development Starts?](https://weareaffective.com/hubfs/learning-centre-images/should-i-trademark-my-app-name-before-development-starts.webp) Expert Guide Should I Trademark My App Name Before Development Starts? →](https://weareaffective.com/learning-centre/should-i-trademark-my-app-name-before-development-starts) [![What Email Types Work Best for App User Onboarding?](https://weareaffective.com/hubfs/learning-centre-images/what-email-types-work-best-for-app-user-onboarding.webp) Expert Guide What Email Types Work Best for App User Onboarding? →](https://weareaffective.com/learning-centre/what-email-types-work-best-for-app-user-onboarding) [![How Can I Get Funding for My Idea?](https://weareaffective.com/hubfs/learning-centre-images/how-can-i-get-funding-for-my-idea.webp) Expert Guide How Can I Get Funding for My Idea? →](https://weareaffective.com/learning-centre/how-can-i-get-funding-for-my-idea) [![Whats the Difference Between Copyright and Patents for Apps?](https://weareaffective.com/hubfs/learning-centre-images/whats-the-difference-between-copyright-and-patents-for-apps.webp) Expert Guide Whats the Difference Between Copyright and Patents for Apps? →](https://weareaffective.com/learning-centre/whats-the-difference-between-copyright-and-patents-for-apps) [![How Do You Know if Your Brief Is Actually Buildable?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-know-if-your-brief-is-actually-buildable.webp) Expert Guide How Do You Know if Your Brief Is Actually Buildable? →](https://weareaffective.com/learning-centre/how-do-you-know-if-your-brief-is-actually-buildable) [![How to Choose Between Rebuilding a Product and Repositioning It](https://weareaffective.com/hubfs/learning-centre-images/how-to-choose-between-rebuilding-a-product-and-repositioning-it.webp) Expert Guide How to Choose Between Rebuilding a Product and Repositioning It →](https://weareaffective.com/learning-centre/how-to-choose-between-rebuilding-a-product-and-repositioning-it) Load More Guides ### Stop guessing. 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