---
title: Experience Design Resources & Insights | We Are Affective
description: Practical guides on app design, UX strategy, and behavioural psychology. Written for founders and product teams who want to build better products.
---

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# UX & UI Design

Create beautiful, intuitive interfaces and exceptional user experiences that delight your app users.

## Latest UX & UI Design Guides

Our most comprehensive resources on ux & ui design.

### [![When Does Your App Need Location Tracking Permission?](https://weareaffective.com/hubfs/learning-centre-images/when-does-your-app-need-location-tracking-permission.webp) Expert Guide When Does Your App Need Location Tracking Permission? Learn when your app needs location permission, how to choose between allow once vs while using the app, and how to design requests users accept. Read guide →](https://weareaffective.com/learning-centre/when-does-your-app-need-location-tracking-permission)

### [![Dark Mode Done Right a Step by Step Guide for App Developers](https://weareaffective.com/hubfs/learning-centre-images/dark-mode-done-right-a-step-by-step-guide-for-app-developers.webp) Expert Guide Dark Mode Done Right a Step by Step Guide for App Developers A practical guide to app dark mode design covering palettes, contrast, brand colours, accessibility and keeping iOS, Android and web themes in sync. Read guide →](https://weareaffective.com/learning-centre/dark-mode-done-right-a-step-by-step-guide-for-app-developers)

### [![Look Back at 10 of the Best Apps From This Years World Cup](https://weareaffective.com/hubfs/learning-centre-images/look-back-at-10-of-the-best-apps-from-this-years-world-cup.webp) Expert Guide Look Back at 10 of the Best Apps From This Years World Cup Discover the best World Cup apps from this tournament, covering live scores, streaming, fantasy leagues, ticketing and what made fans actually keep them. Read guide →](https://weareaffective.com/learning-centre/look-back-at-10-of-the-best-apps-from-this-years-world-cup)

### [![What's the Difference Between in App Support and External Help Desks?](https://weareaffective.com/hubfs/learning-centre-images/whats-the-difference-between-in-app-support-and-external-help-desks.webp) Expert Guide What's the Difference Between in App Support and External Help Desks? In app support vs help desk explained. See how each model affects user experience, retention and what it really costs to break context mid-task. Read guide →](https://weareaffective.com/learning-centre/whats-the-difference-between-in-app-support-and-external-help-desks)

### [![Designing for Fingers Touch Optimised Interfaces That Users Love](https://weareaffective.com/hubfs/learning-centre-images/designing-for-fingers-touch-optimised-interfaces-that-users-love.webp) Expert Guide Designing for Fingers Touch Optimised Interfaces That Users Love Learn how touch friendly app design works, covering thumb zones, touch target sizes, gestures, feedback, forms and reducing friction for users. Read guide →](https://weareaffective.com/learning-centre/designing-for-fingers-touch-optimised-interfaces-that-users-love)

### [![Future Trends the Evolution of Storytelling in Mobile Apps](https://weareaffective.com/hubfs/learning-centre-images/future-trends-the-evolution-of-storytelling-in-mobile-apps.webp) Expert Guide Future Trends the Evolution of Storytelling in Mobile Apps How storytelling in apps has evolved, why narrative breaks down during build, and how to align brand promise with what users actually experience. Read guide →](https://weareaffective.com/learning-centre/future-trends-the-evolution-of-storytelling-in-mobile-apps)

## More UX & UI Design Guides

Additional expert guides covering essential topics and proven strategies.

#### [![What the Second-Hand Sports Marketplace Taught Us About Deferring the Login](https://weareaffective.com/hubfs/learning-centre-images/what-the-second-hand-sports-marketplace-taught-us-about-deferring-the-login.webp) Expert Guide What the Second-Hand Sports Marketplace Taught Us About Deferring the Login Learn why deferring the login wall until the right moment improves conversion, with lessons from a second-hand sports marketplace and a gifting platform. Read guide →](https://weareaffective.com/learning-centre/what-the-second-hand-sports-marketplace-taught-us-about-deferring-the-login)

#### [![Why a Resident Concierge App Deliberately Didn't Automate the Concierge Away](https://weareaffective.com/hubfs/learning-centre-images/why-a-resident-concierge-app-deliberately-didnt-automate-the-concierge-away.webp) Expert Guide Why a Resident Concierge App Deliberately Didn't Automate the Concierge Away How a concierge app was designed to protect human connection rather than replace it, and what that means for any digital service built around people. Read guide →](https://weareaffective.com/learning-centre/why-a-resident-concierge-app-deliberately-didnt-automate-the-concierge-away)

#### [![How to Spot the Boundary Where Your Brand Experience Quietly Ends](https://weareaffective.com/hubfs/learning-centre-images/how-to-spot-the-boundary-where-your-brand-experience-quietly-ends.webp) Expert Guide How to Spot the Boundary Where Your Brand Experience Quietly Ends Learn how to spot where your brand experience quietly breaks down, audit every touchpoint seam, and fix the gaps without rebuilding from scratch. Read guide →](https://weareaffective.com/learning-centre/how-to-spot-the-boundary-where-your-brand-experience-quietly-ends)

#### [![Why a Water Tracking App Needed to Be Reimagined for the Wrist, Not Shrunk Onto It](https://weareaffective.com/hubfs/learning-centre-images/why-a-water-tracking-app-needed-to-be-reimagined-for-the-wrist-not-shrunk-onto-it.webp) Expert Guide Why a Water Tracking App Needed to Be Reimagined for the Wrist, Not Shrunk Onto It Learn how a water tracking app was redesigned for Apple Watch, covering wrist context, single-moment input, complications and notifications done right. Read guide →](https://weareaffective.com/learning-centre/why-a-water-tracking-app-needed-to-be-reimagined-for-the-wrist-not-shrunk-onto-i)

#### [![Why a Wellness Genetics Product Needed a Rewrite Before It Needed a Redesign](https://weareaffective.com/hubfs/learning-centre-images/why-a-wellness-genetics-product-needed-a-rewrite-before-it-needed-a-redesign.webp) Expert Guide Why a Wellness Genetics Product Needed a Rewrite Before It Needed a Redesign When a wellness genetics app left users cold despite working perfectly, fixing the content and medical language came before any redesign work. Read guide →](https://weareaffective.com/learning-centre/why-a-wellness-genetics-product-needed-a-rewrite-before-it-needed-a-redesign)

#### [![Why a Property Developer's Concierge App Became a Social Feed Instead of a Directory](https://weareaffective.com/hubfs/learning-centre-images/why-a-property-developers-concierge-app-became-a-social-feed-instead-of-a-directory.webp) Expert Guide Why a Property Developer's Concierge App Became a Social Feed Instead of a Directory How a concierge app for a premium residential block evolved from a directory into a social feed, and what that reveals about designing for community. Read guide →](https://weareaffective.com/learning-centre/why-a-property-developers-concierge-app-became-a-social-feed-instead-of-a-direct)

#### [![The Boarding Pass That Wouldn't Load at the Airport](https://weareaffective.com/hubfs/learning-centre-images/the-boarding-pass-that-wouldnt-load-at-the-airport.webp) Expert Guide The Boarding Pass That Wouldn't Load at the Airport Discover why apps fail users at critical moments and how designing for offline use from the start creates more reliable, stress-tested digital experiences. Read guide →](https://weareaffective.com/learning-centre/the-boarding-pass-that-wouldnt-load-at-the-airport)

#### [![Why Segmented Progress Bars Outperformed Single Progress Bars on a Health and Wellbeing Flow](https://weareaffective.com/hubfs/learning-centre-images/why-segmented-progress-bars-outperformed-single-progress-bars-on-a-health-and-wellbeing-flow.webp) Expert Guide Why Segmented Progress Bars Outperformed Single Progress Bars on a Health and Wellbeing Flow Segmented progress bars and upfront priming cut drop-off in a long health onboarding flow by changing how users perceived effort from the start. Read guide →](https://weareaffective.com/learning-centre/why-segmented-progress-bars-outperformed-single-progress-bars-on-a-health-and-we)

#### [![Whats the difference between building a travel guide app and a booking app](https://weareaffective.com/hubfs/learning-centre-images/whats-the-difference-between-building-a-travel-guide-app-and-a-booking-app.webp) Expert Guide Whats the difference between building a travel guide app and a booking app Travel guide apps and booking apps look similar but work very differently. This article covers the key distinctions in trust, data and design. Read guide →](https://weareaffective.com/learning-centre/whats-the-difference-between-building-a-travel-guide-app-and-a-booking-app)

#### [![What monitoring systems catch problems before users notice them](https://weareaffective.com/hubfs/learning-centre-images/what-monitoring-systems-catch-problems-before-users-notice-them.webp) Expert Guide What monitoring systems catch problems before users notice them Spot UX problems before users complain. Learn how behavioural signals, hesitation patterns and experience monitoring reveal friction early. Read guide →](https://weareaffective.com/learning-centre/what-monitoring-systems-catch-problems-before-users-notice-them)

#### [![Wireframing apps to image editing 5 tools for UX UI designers](https://weareaffective.com/hubfs/learning-centre-images/wireframing-apps-to-image-editing-5-tools-for-ux-ui-designers.webp) Expert Guide Wireframing apps to image editing 5 tools for UX UI designers Figma, Balsamiq, Sketch, Adobe XD and Axure RP compared. See how each tool shapes UX decisions and how to pick the right one for your project. Read guide →](https://weareaffective.com/learning-centre/wireframing-apps-to-image-editing-5-tools-for-ux-ui-designers)

#### [![Why 90 of users abandon apps during onboarding process](https://weareaffective.com/hubfs/learning-centre-images/why-90-of-users-abandon-apps-during-onboarding-process.webp) Expert Guide Why 90 of users abandon apps during onboarding process Learn why 90% of users abandon apps during onboarding, when they leave, what triggers drop-off, and how better design choices improve early retention. Read guide →](https://weareaffective.com/learning-centre/why-90-of-users-abandon-apps-during-onboarding-process)

## All UX & UI Design Guides

Browse our complete library of expert resources.

[![Whats the best way to handle food allergies and dietary requirements in my app](https://weareaffective.com/hubfs/learning-centre-images/whats-the-best-way-to-handle-food-allergies-and-dietary-requirements-in-my-app.webp) Expert Guide Whats the best way to handle food allergies and dietary requirements in my app →](https://weareaffective.com/learning-centre/whats-the-best-way-to-handle-food-allergies-and-dietary-requirements-in-my-app) [![Why ignoring app accessibility could cost you millions of users](https://weareaffective.com/hubfs/learning-centre-images/why-ignoring-app-accessibility-could-cost-you-millions-of-users.webp) Expert Guide Why ignoring app accessibility could cost you millions of users →](https://weareaffective.com/learning-centre/why-ignoring-app-accessibility-could-cost-you-millions-of-users) [![Why do some enterprise apps block screenshots and copy?](https://weareaffective.com/hubfs/learning-centre-images/why-do-some-enterprise-apps-block-screenshots-and-copy.webp) Expert Guide Why do some enterprise apps block screenshots and copy? →](https://weareaffective.com/learning-centre/why-do-some-enterprise-apps-block-screenshots-and-copy) [![Whats the difference between a wellness app and a medical app](https://weareaffective.com/hubfs/learning-centre-images/whats-the-difference-between-a-wellness-app-and-a-medical-app.webp) Expert Guide Whats the difference between a wellness app and a medical app →](https://weareaffective.com/learning-centre/whats-the-difference-between-a-wellness-app-and-a-medical-app) [![What Features Make a Travel App Successful](https://weareaffective.com/hubfs/learning-centre-images/what-features-make-a-travel-app-successful.webp) Expert Guide What Features Make a Travel App Successful →](https://weareaffective.com/learning-centre/what-features-make-a-travel-app-successful) [![What Happens if Users Don't Read My Terms of Service](https://weareaffective.com/hubfs/learning-centre-images/what-happens-if-users-dont-read-my-terms-of-service.webp) Expert Guide What Happens if Users Don't Read My Terms of Service →](https://weareaffective.com/learning-centre/what-happens-if-users-dont-read-my-terms-of-service) [![What happens when accessibility conflicts with my app design](https://weareaffective.com/hubfs/learning-centre-images/what-happens-when-accessibility-conflicts-with-my-app-design.webp) Expert Guide What happens when accessibility conflicts with my app design →](https://weareaffective.com/learning-centre/what-happens-when-accessibility-conflicts-with-my-app-design) [![What features should my estate agent app have to win over customers?](https://weareaffective.com/hubfs/learning-centre-images/what-features-should-my-estate-agent-app-have-to-win-over-customers.webp) Expert Guide What features should my estate agent app have to win over customers? →](https://weareaffective.com/learning-centre/what-features-should-my-estate-agent-app-have-to-win-over-customers) [![What are the key principles of wearable app information architecture?](https://weareaffective.com/hubfs/learning-centre-images/what-are-the-key-principles-of-wearable-app-information-architecture.webp) Expert Guide What are the key principles of wearable app information architecture? →](https://weareaffective.com/learning-centre/what-are-the-key-principles-of-wearable-app-information-architecture) [![Thought leader series: Turn empty states in your mobile app design into bold brand experiences](https://weareaffective.com/hubfs/learning-centre-images/thought-leader-series-turn-empty-states-in-your-mobile-app-design-into-bold-brand-experiences.webp) Expert Guide Thought leader series: Turn empty states in your mobile app design into bold brand experiences →](https://weareaffective.com/learning-centre/thought-leader-series-turn-empty-states-in-your-mobile-app-design-into-bold-bran) [![What are the best practices for AI driven user interfaces?](https://weareaffective.com/hubfs/learning-centre-images/what-are-the-best-practices-for-ai-driven-user-interfaces.webp) Expert Guide What are the best practices for AI driven user interfaces? →](https://weareaffective.com/learning-centre/what-are-the-best-practices-for-ai-driven-user-interfaces) [![What are the essential features every startup app needs?](https://weareaffective.com/hubfs/learning-centre-images/what-are-the-essential-features-every-startup-app-needs.webp) Expert Guide What are the essential features every startup app needs? →](https://weareaffective.com/learning-centre/what-are-the-essential-features-every-startup-app-needs)

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