--- title: Case Studies — UX & Product Strategy Work | We Are Affective description: How our products earned trust back, in healthcare, fitness, community, and focus. Strategy, brand, and design, the finding first, the screens second. --- [Skip to content](https://weareaffective.com/case-studies#main-content) [![we\_are\_affective\_logo\_200](https://weareaffective.com/hs-fs/hubfs/we_are_affective_logo_200.png?width=175&height=48&name=we_are_affective_logo_200.png "we_are_affective_logo_200")](https://weareaffective.com) - [Home](https://weareaffective.com) - About Us - [Our Story](https://weareaffective.com/about) - [How We Work](https://weareaffective.com/how-we-work) - Our Services - [App Planning & Strategy](https://weareaffective.com/app-planning-strategy) - [App Design](https://weareaffective.com/app-design-agency) - [App UX Design](https://weareaffective.com/app-ux-design) - [App UI Design](https://weareaffective.com/app-ui-design) - [App Technical Architecture](https://weareaffective.com/app-architecture) - [Existing App Audits](https://weareaffective.com/app-audit) - [Case Studies](https://weareaffective.com/case-studies) - [Pricing](https://weareaffective.com/pricing) - [Learning Centre](https://weareaffective.com/learning-centre) - [Get Started](https://weareaffective.com/get-started) Case Studies # Selected work. Strategy, brand, design and, where the project calls for it, the technical specification behind it. Each one starts the same way: sessions with the client, evidence over opinion, and a brief that writes itself once the findings are in. ## [Travel TravAI The AI worked. Nobody wanted to go anywhere. Fourteen sessions and a redesign built around one finding: the AI worked, but stayed invisible exactly when people needed to see it thinking. 14Games 2/10Trust on entry See detail project → ![TravAI guided start screen](https://weareaffective.com/hubfs/case-studies/travai/TravAI_1_after.webp) ![TravAI trip hub screen](https://weareaffective.com/hubfs/case-studies/travai/TravAI_9_after.webp)](https://weareaffective.com/case-studies/travai) ## [Healthcare Meditech Downloads were real. Bookings weren't. Five sessions and a redesign built around one finding: patients trusted the app to exist, not to book them a doctor. 5Sessions 13Games 6Weeks See detail project → ![Harley doctor list](https://weareaffective.com/hubfs/case-studies/harley/harley_3_after.webp) ![Harley booking](https://weareaffective.com/hubfs/case-studies/harley/harley_5_after.webp)](https://weareaffective.com/case-studies/harley) ## [Fitness MarcusHealth Marcus was the proof. He wasn't on the page. Fifteen games and a redesign built around one finding: Marcus was the product, and he wasn't on the page. 15Games 1/10Trust on entry See detail project → ![WorkingWeight dashboard](https://weareaffective.com/hubfs/case-studies/working-weight/WW_3_after.webp) ![WorkingWeight home screen](https://weareaffective.com/hubfs/case-studies/working-weight/WW_1_after.webp)](https://weareaffective.com/case-studies/workingweight) ## [Health & Wellness SkinSync The data was honest. It read like bad news. Thirteen sessions and a redesign built around one finding: the data was honest, but the app never told you why any of it mattered. 13Games 2/5Trust on entry See detail project → ![SkinSync today screen](https://weareaffective.com/hubfs/case-studies/skinsync/SkinSync_2_after.webp) ![SkinSync four weeks in screen](https://weareaffective.com/hubfs/case-studies/skinsync/SkinSync_6_after.webp)](https://weareaffective.com/case-studies/skinsync) ## [Residential Community Three Lochs 847 homes. Not one reply. Twelve games and a resident app built around one finding: every submission disappeared into silence. 12Games 847Homes See detail project → ![Three Lochs dashboard](https://weareaffective.com/hubfs/case-studies/three-lochs/ThreeLochs_3_after.webp) ![Three Lochs home screen](https://weareaffective.com/hubfs/case-studies/three-lochs/ThreeLochs_1_after.webp)](https://weareaffective.com/case-studies/three-lochs) ## [Focus & Productivity Drift Starting was never the problem. The tools were. Thirteen games and a focus app built around one finding: starting was the wall, not motivation. 13Games 4/10Trust on entry See detail project → ![Drift mood check-in](https://weareaffective.com/hubfs/case-studies/drift/Drift_6_after.webp) ![Drift home screen](https://weareaffective.com/hubfs/case-studies/drift/Drift_1_after.webp)](https://weareaffective.com/case-studies/drift) Start here ## Want this thinking applied to your product? Pick the path that matches where you are. Every one leads to the same honest conversation about your project. ### [Path 01 · Send details Tell us about your project. Short form. Simon reads every submission personally and replies within two working days. Send project details →](https://weareaffective.com/get-started#project-form) ### [Path 02 · Talk it through Book a discovery call. Thirty minutes with Simon. Real conversation, no pitch deck. Book a call →](https://weareaffective.com/get-started#discovery-call) ### [Path 03 · Understand the cost Get an idea of typical costs. No tier grids. The total cost of your project, broken down honestly, with our portion shown within it. See pricing →](https://weareaffective.com/pricing) [![We Are Affective](https://weareaffective.com/hubfs/we_are_affective_logo_mark.svg)](https://weareaffective.com) 20-22 Wenlock Road London, N1 7GU United Kingdom +44 20 4572 8062 [hello@weareaffective.com](mailto:hello@weareaffective.com) Services [App planning & strategy](https://weareaffective.com/app-planning-strategy) [App design](https://weareaffective.com/app-design-agency) [App UX design](https://weareaffective.com/app-ux-design) [App UI design](https://weareaffective.com/app-ui-design) [App technical architecture](https://weareaffective.com/app-architecture) [Existing app audits](https://weareaffective.com/app-audit) Legal [Privacy policy](https://app.termly.io/policy-viewer/policy.html?policyUUID=b8fa9921-7518-4fb5-8ddd-9dc7f5977ed2) [Terms](https://app.termly.io/policy-viewer/policy.html?policyUUID=8b6a6ad5-91bd-4176-a5f7-6d36b0398f70) Case studies [TravAI](https://weareaffective.com/case-studies/travai) [Meditech](https://weareaffective.com/case-studies/harley) [WorkingWeight](https://weareaffective.com/case-studies/workingweight) [SkinSync](https://weareaffective.com/case-studies/skinsync) [Three Lochs](https://weareaffective.com/case-studies/three-lochs) [Drift](https://weareaffective.com/case-studies/drift) About us [Our Story](https://weareaffective.com/about) [How We Work](https://weareaffective.com/how-we-work) Guides [Creating an app](https://weareaffective.com/how-to-create-an-app) [Building an MVP](https://weareaffective.com/building-an-mvp) [Cost and budgeting](https://weareaffective.com/app-development-cost) [App technology](https://weareaffective.com/app-development) [Planning and strategy](https://weareaffective.com/app-planning-strategy) [User research](https://weareaffective.com/app-user-research) [Onboarding design](https://weareaffective.com/app-onboarding-design) [User psychology](https://weareaffective.com/user-psychology-app-design) [Launch and growth](https://weareaffective.com/app-launch-growth) Copyright © 2026, weareaffective.com. All rights reserved.