Skip to content

All guides by Simon Lee

How to Sequence Product Decisions Before the First Sprint
Expert Guide How to Sequence Product Decisions Before the First Sprint
The Three Layers of The Feel Factor and How Each Shapes Adoption
Expert Guide The Three Layers of The Feel Factor and How Each Shapes Adoption
What Travel Apps Get Wrong About Anticipation, and How to Fix It
Expert Guide What Travel Apps Get Wrong About Anticipation, and How to Fix It
How to Run a Pre-Mortem on a Product Before You Commit Budget
Expert Guide How to Run a Pre-Mortem on a Product Before You Commit Budget
How to Read a Product Like a Behavioural Scientist Reads a Room
Expert Guide How to Read a Product Like a Behavioural Scientist Reads a Room
What Behavioural Design Looks Like in Charity and Non-Profit Products
Expert Guide What Behavioural Design Looks Like in Charity and Non-Profit Products
How Do You Run a User Research Debrief That Actually Changes the Roadmap?
Expert Guide How Do You Run a User Research Debrief That Actually Changes the Roadmap?
What a Good Discovery Phase Actually Produces (and What It Shouldn't)
Expert Guide What a Good Discovery Phase Actually Produces (and What It Shouldn't)
How to Brief a Creative Agency on an Emotional Outcome Without Sounding Vague
Expert Guide How to Brief a Creative Agency on an Emotional Outcome Without Sounding Vague
What a Pre-Build Strategy Sprint Actually Costs, and What It Saves
Expert Guide What a Pre-Build Strategy Sprint Actually Costs, and What It Saves
Why Your Best Users Are Often Your Worst Source of Product Direction
Expert Guide Why Your Best Users Are Often Your Worst Source of Product Direction
Why does our competitor feel more trusted even when our product is better?
Expert Guide Why does our competitor feel more trusted even when our product is better?
What does good UX research actually look like at seed stage?
Expert Guide What does good UX research actually look like at seed stage?
How Can You Spot Gaps in Your App Market Right Now?
Expert Guide How Can You Spot Gaps in Your App Market Right Now?
How Do You Evaluate Technical Feasibility for Mobile Apps?
Expert Guide How Do You Evaluate Technical Feasibility for Mobile Apps?
What Aspiration Gap Audits Reveal That Usability Testing Misses
Expert Guide What Aspiration Gap Audits Reveal That Usability Testing Misses
Problems People Face Daily That Need Simple App Solutions
Expert Guide Problems People Face Daily That Need Simple App Solutions
Should My Business Build an App or Improve Its Website?
Expert Guide Should My Business Build an App or Improve Its Website?
What Are Micro-Interactions in App Design?
Expert Guide What Are Micro-Interactions in App Design?
How Can I Increase User Engagement in My App?
Expert Guide How Can I Increase User Engagement in My App?
What Factors Influence the Cost of Building a Mobile App?
Expert Guide What Factors Influence the Cost of Building a Mobile App?
How Much Does It Really Cost to Build an MVP?
Expert Guide How Much Does It Really Cost to Build an MVP?
What's the hidden cost of building the wrong thing first?
Expert Guide What's the hidden cost of building the wrong thing first?
Why Is App Development so Expensive?
Expert Guide Why Is App Development so Expensive?
How Do Push Notifications Work on iOS and Android?
Expert Guide How Do Push Notifications Work on iOS and Android?
What's the Best Way to Collect Feedback From App Users?
Expert Guide What's the Best Way to Collect Feedback From App Users?
Building User Trust in Mobile Apps
Expert Guide Building User Trust in Mobile Apps
How Much to Budget for App Marketing
Expert Guide How Much to Budget for App Marketing
How App Reviews and Ratings Affect Downloads
Expert Guide How App Reviews and Ratings Affect Downloads
How to Use AI in Mobile App Development
Expert Guide How to Use AI in Mobile App Development

Stop guessing. Start with the right foundation.

Expert user research, psychology-driven UX and UI design, and complete technical architecture. Everything your development team needs, documented and ready. No scope creep, no surprises, just clarity.