--- title: Experience Design Resources & Insights | We Are Affective description: Practical guides on app design, UX strategy, and behavioural psychology. Written for founders and product teams who want to build better products. --- [Skip to content](https://weareaffective.com/learning-centre/tag/popular-launch-growth#main-content) [![we\_are\_affective\_logo\_200](https://weareaffective.com/hs-fs/hubfs/we_are_affective_logo_200.png?width=175&height=48&name=we_are_affective_logo_200.png "we_are_affective_logo_200")](https://weareaffective.com) - [Home](https://weareaffective.com) - About Us - [Our Story](https://weareaffective.com/about) - [How We Work](https://weareaffective.com/how-we-work) - Our Services - [App Planning & Strategy](https://weareaffective.com/app-planning-strategy) - [App Design](https://weareaffective.com/app-design-agency) - [App UX Design](https://weareaffective.com/app-ux-design) - [App UI Design](https://weareaffective.com/app-ui-design) - [App Technical Architecture](https://weareaffective.com/app-architecture) - [Existing App Audits](https://weareaffective.com/app-audit) - [Case Studies](https://weareaffective.com/case-studies) - [Pricing](https://weareaffective.com/pricing) - [Learning Centre](https://weareaffective.com/learning-centre) - [Get Started](https://weareaffective.com/get-started) [← Back to Questions](https://weareaffective.com/learning-centre) # Launch & Growth Launch your app effectively and build sustainable growth strategies to scale your user base. ## Latest Launch & Growth Guides Our most comprehensive resources on launch & growth. ### [![10 Brilliant App Referral Programs You Should Copy Legally](https://weareaffective.com/hubfs/learning-centre-images/10-brilliant-app-referral-programs-you-should-copy-legally.webp) Expert Guide 10 Brilliant App Referral Programs You Should Copy Legally Discover how app referral programs really work, with referral program examples, timing tips, reward structures and a practical checklist to build your own. Read guide →](https://weareaffective.com/learning-centre/10-brilliant-app-referral-programs-you-should-copy-legally) ### [![How Long Does It Take to See Results From a Mobile App?](https://weareaffective.com/hubfs/learning-centre-images/how-long-does-it-take-to-see-results-from-a-mobile-app.webp) Expert Guide How Long Does It Take to See Results From a Mobile App? Wondering how long to see app results? This guide covers retention curves, onboarding, behaviour change and realistic timelines from 30 to 365 days. Read guide →](https://weareaffective.com/learning-centre/how-long-does-it-take-to-see-results-from-a-mobile-app) ### [![Which Social Media Platforms Are Best for Promoting My App?](https://weareaffective.com/hubfs/learning-centre-images/which-social-media-platforms-are-best-for-promoting-my-app.webp) Expert Guide Which Social Media Platforms Are Best for Promoting My App? Learn how to promote an app on social media, from finding where your users spend time to measuring which platforms actually drive installs. Read guide →](https://weareaffective.com/learning-centre/which-social-media-platforms-are-best-for-promoting-my-app) ### [![Should I Pay Influencers Upfront or Offer Revenue Sharing for App Promotion](https://weareaffective.com/hubfs/learning-centre-images/should-i-pay-influencers-upfront-or-offer-revenue-sharing-for-app-promotion.webp) Expert Guide Should I Pay Influencers Upfront or Offer Revenue Sharing for App Promotion Deciding how to pay influencers to promote your app? This guide covers upfront fees, influencer revenue share, tracking and deal readiness. Read guide →](https://weareaffective.com/learning-centre/should-i-pay-influencers-upfront-or-offer-revenue-sharing-for-app-promotion) ### [![What Type of Content Should I Create to Promote My Mobile App](https://weareaffective.com/hubfs/learning-centre-images/what-type-of-content-should-i-create-to-promote-my-mobile-app.webp) Expert Guide What Type of Content Should I Create to Promote My Mobile App How to build a mobile app content strategy that attracts the right users, covering store listings, onboarding, push notifications and referral content. Read guide →](https://weareaffective.com/learning-centre/what-type-of-content-should-i-create-to-promote-my-mobile-app) ### [![The Soft Launch Conversation Nobody Wants to Have With Marketing](https://weareaffective.com/hubfs/learning-centre-images/the-soft-launch-conversation-nobody-wants-to-have-with-marketing.webp) Expert Guide The Soft Launch Conversation Nobody Wants to Have With Marketing Announcing a launch date too early creates real problems. Here is how to handle soft launches, slipping dates and marketing timing well. Read guide →](https://weareaffective.com/learning-centre/the-soft-launch-conversation-nobody-wants-to-have-with-marketing) ## More Launch & Growth Guides Additional expert guides covering essential topics and proven strategies. #### [![What makes a good influencer partnership for mobile apps](https://weareaffective.com/hubfs/learning-centre-images/what-makes-a-good-influencer-partnership-for-mobile-apps.webp) Expert Guide What makes a good influencer partnership for mobile apps Most app influencer partnerships chase installs over fit. Discover how to find creators whose audiences already behave like your best users. Read guide →](https://weareaffective.com/learning-centre/what-makes-a-good-influencer-partnership-for-mobile-apps) #### [![How to Run a Pre-Launch Soft Test Before Committing to a Fixed Launch Date](https://weareaffective.com/hubfs/learning-centre-images/how-to-run-a-pre-launch-soft-test-before-committing-to-a-fixed-launch-date.webp) Expert Guide How to Run a Pre-Launch Soft Test Before Committing to a Fixed Launch Date How to soft test your product before fixing a public launch date, covering user validation, onboarding and the signals that show you are ready. Read guide →](https://weareaffective.com/learning-centre/how-to-run-a-pre-launch-soft-test-before-committing-to-a-fixed-launch-date) #### [![What makes an app successful in the App Store](https://weareaffective.com/hubfs/learning-centre-images/what-makes-an-app-successful-in-the-app-store.webp) Expert Guide What makes an app successful in the App Store Discover what makes an App Store listing succeed, from keyword strategy and category choice to screenshots, ratings, onboarding and long-term visibility. Read guide →](https://weareaffective.com/learning-centre/what-makes-an-app-successful-in-the-app-store) #### [![What permissions do gaming apps need before launch?](https://weareaffective.com/hubfs/learning-centre-images/what-permissions-do-gaming-apps-need-before-launch.webp) Expert Guide What permissions do gaming apps need before launch? Learn which permissions gaming apps need before launch, when to ask for them, and how to sequence requests so users say yes rather than dropping off early. Read guide →](https://weareaffective.com/learning-centre/what-permissions-do-gaming-apps-need-before-launch) #### [![Whats the best email marketing platform for app developers](https://weareaffective.com/hubfs/learning-centre-images/whats-the-best-email-marketing-platform-for-app-developers.webp) Expert Guide Whats the best email marketing platform for app developers Choosing an email platform for your app? This guide helps you match the right tool to your actual retention and onboarding needs. Read guide →](https://weareaffective.com/learning-centre/whats-the-best-email-marketing-platform-for-app-developers) #### [![What screenshots make your App Store listing shine](https://weareaffective.com/hubfs/learning-centre-images/what-screenshots-make-your-app-store-listing-shine.webp) Expert Guide What screenshots make your App Store listing shine Discover which App Store screenshots turn browsers into downloads, with practical guidance on visual tone, composition, sequencing and copy. Read guide →](https://weareaffective.com/learning-centre/what-screenshots-make-your-app-store-listing-shine) #### [![Why launching an app is not the final step](https://weareaffective.com/hubfs/learning-centre-images/why-launching-an-app-is-not-the-final-step.webp) Expert Guide Why launching an app is not the final step Launching your app is just the beginning. Discover why retention, onboarding and core experience matter far more than go-live day. Read guide →](https://weareaffective.com/learning-centre/why-launching-an-app-is-not-the-final-step) #### [![What happens after I launch my app MVP](https://weareaffective.com/hubfs/learning-centre-images/what-happens-after-i-launch-my-app-mvp.webp) Expert Guide What happens after I launch my app MVP Launching your app MVP is just the start. Discover what to watch in the first 30 days, how to measure retention and when to iterate or pivot. Read guide →](https://weareaffective.com/learning-centre/what-happens-after-i-launch-my-app-mvp) #### [![Tips for marketing your Android apps](https://weareaffective.com/hubfs/learning-centre-images/tips-for-marketing-your-android-apps.webp) Expert Guide Tips for marketing your Android apps Practical tips for marketing your Android app, covering store optimisation, onboarding, retention, viral loops and what truly drives growth. Read guide →](https://weareaffective.com/learning-centre/tips-for-marketing-your-android-apps) #### [![How your app can benefit from professional ASO](https://weareaffective.com/hubfs/learning-centre-images/how-your-app-can-benefit-from-professional-aso.webp) Expert Guide How your app can benefit from professional ASO Professional ASO does more than boost downloads. It filters the right users, sharpens your value proposition and exposes real product health issues. Read guide →](https://weareaffective.com/learning-centre/how-your-app-can-benefit-from-professional-aso) #### [![How do I make my app show up in search results?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-make-my-app-show-up-in-search-results.webp) Expert Guide How do I make my app show up in search results? Learn why apps struggle to rank in search results and how store algorithms, listing copy, category choices and reviews all shape discoverability. Read guide →](https://weareaffective.com/learning-centre/how-do-i-make-my-app-show-up-in-search-results) #### [![How Do I Measure Success After Launching My MVP](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-measure-success-after-launching-my-mvp.webp) Expert Guide How Do I Measure Success After Launching My MVP Learn how to measure MVP success using the right metrics, from retention curves to drop-off points, so early data shapes smarter product decisions. Read guide →](https://weareaffective.com/learning-centre/how-do-i-measure-success-after-launching-my-mvp) ## All Launch & Growth Guides Browse our complete library of expert resources. [![The Economics of a Second Purchase in a Supplements Brand, Line by Line](https://weareaffective.com/hubfs/learning-centre-images/the-economics-of-a-second-purchase-in-a-supplements-brand-line-by-line.webp) Expert Guide The Economics of a Second Purchase in a Supplements Brand, Line by Line →](https://weareaffective.com/learning-centre/the-economics-of-a-second-purchase-in-a-supplements-brand-line-by-line) [![How Do I Choose the Right Category for My App in the App Store](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-choose-the-right-category-for-my-app-in-the-app-store.webp) Expert Guide How Do I Choose the Right Category for My App in the App Store →](https://weareaffective.com/learning-centre/how-do-i-choose-the-right-category-for-my-app-in-the-app-store) [![How do I get more downloads of my mobile app?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-get-more-downloads-of-my-mobile-app.webp) Expert Guide How do I get more downloads of my mobile app? →](https://weareaffective.com/learning-centre/how-do-i-get-more-downloads-of-my-mobile-app) [![How do I find the perfect app launch date?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-find-the-perfect-app-launch-date.webp) Expert Guide How do I find the perfect app launch date? →](https://weareaffective.com/learning-centre/how-do-i-find-the-perfect-app-launch-date) [![How choosing the right app category can double your downloads](https://weareaffective.com/hubfs/learning-centre-images/how-choosing-the-right-app-category-can-double-your-downloads.webp) Expert Guide How choosing the right app category can double your downloads →](https://weareaffective.com/learning-centre/how-choosing-the-right-app-category-can-double-your-downloads) [![How do I acquire new mobile app users?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-acquire-new-mobile-app-users.webp) Expert Guide How do I acquire new mobile app users? →](https://weareaffective.com/learning-centre/how-do-i-acquire-new-mobile-app-users) [![Going mobile: 7 ways that a mobile app will help your business](https://weareaffective.com/hubfs/learning-centre-images/going-mobile-7-ways-that-a-mobile-app-will-help-your-business.webp) Expert Guide Going mobile: 7 ways that a mobile app will help your business →](https://weareaffective.com/learning-centre/going-mobile-7-ways-that-a-mobile-app-will-help-your-business) [![How can App Store rejections derail your launch timeline?](https://weareaffective.com/hubfs/learning-centre-images/how-can-app-store-rejections-derail-your-launch-timeline.webp) Expert Guide How can App Store rejections derail your launch timeline? →](https://weareaffective.com/learning-centre/how-can-app-store-rejections-derail-your-launch-timeline) [![How a Fast Food Business Can Utilise on Demand Apps](https://weareaffective.com/hubfs/learning-centre-images/how-a-fast-food-business-can-utilise-on-demand-apps.webp) Expert Guide How a Fast Food Business Can Utilise on Demand Apps →](https://weareaffective.com/learning-centre/how-a-fast-food-business-can-utilise-on-demand-apps) [![Is It Easy to Promote a Mobile App?](https://weareaffective.com/hubfs/learning-centre-images/is-it-easy-to-promote-a-mobile-app.webp) Expert Guide Is It Easy to Promote a Mobile App? →](https://weareaffective.com/learning-centre/is-it-easy-to-promote-a-mobile-app) [![Top Tips for Mobile Marketing Success in 2027 and Beyond](https://weareaffective.com/hubfs/learning-centre-images/top-tips-for-mobile-marketing-success-in-2027-and-beyond.webp) Expert Guide Top Tips for Mobile Marketing Success in 2027 and Beyond →](https://weareaffective.com/learning-centre/top-tips-for-mobile-marketing-success-in-2027-and-beyond) [![Why All of the Best Mobile Games Are Doing Their Marketing in House](https://weareaffective.com/hubfs/learning-centre-images/why-all-of-the-best-mobile-games-are-doing-their-marketing-in-house.webp) Expert Guide Why All of the Best Mobile Games Are Doing Their Marketing in House →](https://weareaffective.com/learning-centre/why-all-of-the-best-mobile-games-are-doing-their-marketing-in-house) Load More Guides ### Stop guessing. 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