--- title: Experience Design Resources & Insights | We Are Affective description: Practical guides on app design, UX strategy, and behavioural psychology. Written for founders and product teams who want to build better products. --- [Skip to content](https://weareaffective.com/learning-centre/tag/topic-app-analytics-performance-strategy#main-content) [![we\_are\_affective\_logo\_200](https://weareaffective.com/hs-fs/hubfs/we_are_affective_logo_200.png?width=175&height=48&name=we_are_affective_logo_200.png "we_are_affective_logo_200")](https://weareaffective.com) - [Home](https://weareaffective.com) - About Us - [Our Story](https://weareaffective.com/about) - [How We Work](https://weareaffective.com/how-we-work) - Our Services - [App Planning & Strategy](https://weareaffective.com/app-planning-strategy) - [App Design](https://weareaffective.com/app-design-agency) - [App UX Design](https://weareaffective.com/app-ux-design) - [App UI Design](https://weareaffective.com/app-ui-design) - [App Technical Architecture](https://weareaffective.com/app-architecture) - [Existing App Audits](https://weareaffective.com/app-audit) - [Case Studies](https://weareaffective.com/case-studies) - [Pricing](https://weareaffective.com/pricing) - [Learning Centre](https://weareaffective.com/learning-centre) - [Get Started](https://weareaffective.com/get-started) [← Back to Questions](https://weareaffective.com/learning-centre) # App Analytics & Performance Strategy Track meaningful metrics, analyse user behaviour, and use data-driven insights to optimise the performance of your app. ## Latest App Analytics & Performance Strategy Guides Our most comprehensive resources on app analytics & performance strategy. ### [![Why Is My App Running Slowly and How Do I Fix It?](https://weareaffective.com/hubfs/learning-centre-images/why-is-my-app-running-slowly-and-how-do-i-fix-it.webp) Expert Guide Why Is My App Running Slowly and How Do I Fix It? Wondering why is my app running slowly? This guide covers device checks, database issues, memory leaks and assets to help you find the real causes. Read guide →](https://weareaffective.com/learning-centre/why-is-my-app-running-slowly-and-how-do-i-fix-it) ### [![How Do I Fix an App That's Using Too Much Battery?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-fix-an-app-thats-using-too-much-battery.webp) Expert Guide How Do I Fix an App That's Using Too Much Battery? Find out why an app is draining your battery and how to stop it. Covers background activity, sensors, weak signal loops and settings fixes. Read guide →](https://weareaffective.com/learning-centre/how-do-i-fix-an-app-thats-using-too-much-battery) ### [![How Long Does It Take to See Results From a Mobile App?](https://weareaffective.com/hubfs/learning-centre-images/how-long-does-it-take-to-see-results-from-a-mobile-app.webp) Expert Guide How Long Does It Take to See Results From a Mobile App? Wondering how long to see app results? This guide covers retention curves, onboarding, behaviour change and realistic timelines from 30 to 365 days. Read guide →](https://weareaffective.com/learning-centre/how-long-does-it-take-to-see-results-from-a-mobile-app) ### [![What Happens if I Need to Roll Back to an Old Version of My App?](https://weareaffective.com/hubfs/learning-centre-images/what-happens-if-i-need-to-roll-back-to-an-old-version-of-my-app.webp) Expert Guide What Happens if I Need to Roll Back to an Old Version of My App? Rolling back an app update is far more complex than reverting a website. Learn what actually breaks, what you can reverse, and how to plan ahead. Read guide →](https://weareaffective.com/learning-centre/what-happens-if-i-need-to-roll-back-to-an-old-version-of-my-app) ### [![What's Causing My App to Crash and How Do I Prevent It?](https://weareaffective.com/hubfs/learning-centre-images/whats-causing-my-app-to-crash-and-how-do-i-prevent-it.webp) Expert Guide What's Causing My App to Crash and How Do I Prevent It? Learn why apps crash, from memory faults to technical debt, and how to prevent app crashes before they ever reach your users. Read guide →](https://weareaffective.com/learning-centre/whats-causing-my-app-to-crash-and-how-do-i-prevent-it) ### [![What Should I Do if My App Keeps Crashing on Certain Devices](https://weareaffective.com/hubfs/learning-centre-images/what-should-i-do-if-my-app-keeps-crashing-on-certain-devices.webp) Expert Guide What Should I Do if My App Keeps Crashing on Certain Devices If your app keeps crashing on certain devices but not others, this guide explains how to find the cause and stop apps from crashing for good. Read guide →](https://weareaffective.com/learning-centre/what-should-i-do-if-my-app-keeps-crashing-on-certain-devices) ## More App Analytics & Performance Strategy Guides Additional expert guides covering essential topics and proven strategies. #### [![Which Social Media Platforms Are Best for Promoting My App?](https://weareaffective.com/hubfs/learning-centre-images/which-social-media-platforms-are-best-for-promoting-my-app.webp) Expert Guide Which Social Media Platforms Are Best for Promoting My App? Learn how to promote an app on social media, from finding where your users spend time to measuring which platforms actually drive installs. Read guide →](https://weareaffective.com/learning-centre/which-social-media-platforms-are-best-for-promoting-my-app) #### [![What Makes Your Mobile App Valuable to Potential Buyers](https://weareaffective.com/hubfs/learning-centre-images/what-makes-your-mobile-app-valuable-to-potential-buyers.webp) Expert Guide What Makes Your Mobile App Valuable to Potential Buyers Mobile app valuation goes beyond revenue. Learn what buyers assess, from retention and code quality to IP and design, before you sell your app. Read guide →](https://weareaffective.com/learning-centre/what-makes-your-mobile-app-valuable-to-potential-buyers) #### [![What Does It Actually Cost to Run an App Each Month](https://weareaffective.com/hubfs/learning-centre-images/what-does-it-actually-cost-to-run-an-app-each-month.webp) Expert Guide What Does It Actually Cost to Run an App Each Month Monthly app running costs go beyond hosting. Learn what third-party fees, maintenance, support and security actually add up to before you build. Read guide →](https://weareaffective.com/learning-centre/what-does-it-actually-cost-to-run-an-app-each-month) #### [![Should I Pay Influencers Upfront or Offer Revenue Sharing for App Promotion](https://weareaffective.com/hubfs/learning-centre-images/should-i-pay-influencers-upfront-or-offer-revenue-sharing-for-app-promotion.webp) Expert Guide Should I Pay Influencers Upfront or Offer Revenue Sharing for App Promotion Deciding how to pay influencers to promote your app? This guide covers upfront fees, influencer revenue share, tracking and deal readiness. Read guide →](https://weareaffective.com/learning-centre/should-i-pay-influencers-upfront-or-offer-revenue-sharing-for-app-promotion) #### [![How to Translate a Retention Problem Into Language a Board Will Act On](https://weareaffective.com/hubfs/learning-centre-images/how-to-translate-a-retention-problem-into-language-a-board-will-act-on.webp) Expert Guide How to Translate a Retention Problem Into Language a Board Will Act On Learn how to frame retention data in financial terms a board will act on, from acquisition cost maths to cohort comparisons and handling common objections. Read guide →](https://weareaffective.com/learning-centre/how-to-translate-a-retention-problem-into-language-a-board-will-act-on) #### [![How to Build a Retention Economics Model Your Board Will Actually Read](https://weareaffective.com/hubfs/learning-centre-images/how-to-build-a-retention-economics-model-your-board-will-actually-read.webp) Expert Guide How to Build a Retention Economics Model Your Board Will Actually Read Build a retention model that speaks to board priorities. Connect cohort lifetime value and experience data to growth, margin and payback period. Read guide →](https://weareaffective.com/learning-centre/how-to-build-a-retention-economics-model-your-board-will-actually-read) #### [![What Causes Retention to Collapse Between Day One and Day Thirty on Lifestyle Apps](https://weareaffective.com/hubfs/learning-centre-images/what-causes-retention-to-collapse-between-day-one-and-day-thirty-on-lifestyle-apps.webp) Expert Guide What Causes Retention to Collapse Between Day One and Day Thirty on Lifestyle Apps Discover why lifestyle apps lose users between day one and day thirty, from slow load times and poor onboarding to registration walls and content gaps. Read guide →](https://weareaffective.com/learning-centre/what-causes-retention-to-collapse-between-day-one-and-day-thirty-on-lifestyle-ap) #### [![Which tools help you benchmark against industry leaders](https://weareaffective.com/hubfs/learning-centre-images/which-tools-help-you-benchmark-against-industry-leaders.webp) Expert Guide Which tools help you benchmark against industry leaders Learn which tools help benchmark digital products against industry leaders, using competitive analysis and behavioural data to set realistic targets. Read guide →](https://weareaffective.com/learning-centre/which-tools-help-you-benchmark-against-industry-leaders) #### [Expert Guide Why most apps get their pricing strategy completely wrong Most apps price based on costs, not users. This article explains why that fails and how to make pricing a core structural decision from the start. Read guide →](https://weareaffective.com/learning-centre/why-most-apps-get-their-pricing-strategy-completely-wrong) #### [![Why do users stop engaging after leaving positive feedback?](https://weareaffective.com/hubfs/learning-centre-images/why-do-users-stop-engaging-after-leaving-positive-feedback.webp) Expert Guide Why do users stop engaging after leaving positive feedback? Learn why users stop engaging even after leaving positive feedback, and what retention data reveals that satisfaction scores alone will never show you. Read guide →](https://weareaffective.com/learning-centre/why-do-users-stop-engaging-after-leaving-positive-feedback) #### [![What monitoring systems catch problems before users notice them](https://weareaffective.com/hubfs/learning-centre-images/what-monitoring-systems-catch-problems-before-users-notice-them.webp) Expert Guide What monitoring systems catch problems before users notice them Spot UX problems before users complain. Learn how behavioural signals, hesitation patterns and experience monitoring reveal friction early. Read guide →](https://weareaffective.com/learning-centre/what-monitoring-systems-catch-problems-before-users-notice-them) #### [![Whats a good app loading time and how do I achieve it](https://weareaffective.com/hubfs/learning-centre-images/whats-a-good-app-loading-time-and-how-do-i-achieve-it.webp) Expert Guide Whats a good app loading time and how do I achieve it Learn what counts as a good app loading time, why first impressions matter and how smart architecture and UX choices help your app feel faster. Read guide →](https://weareaffective.com/learning-centre/whats-a-good-app-loading-time-and-how-do-i-achieve-it) ## All App Analytics & Performance Strategy Guides Browse our complete library of expert resources. [![What makes enterprise app performance monitoring essential](https://weareaffective.com/hubfs/learning-centre-images/what-makes-enterprise-app-performance-monitoring-essential.webp) Expert Guide What makes enterprise app performance monitoring essential →](https://weareaffective.com/learning-centre/what-makes-enterprise-app-performance-monitoring-essential) [![What metrics should you track for mobile app benchmarking?](https://weareaffective.com/hubfs/learning-centre-images/what-metrics-should-you-track-for-mobile-app-benchmarking.webp) Expert Guide What metrics should you track for mobile app benchmarking? →](https://weareaffective.com/learning-centre/what-metrics-should-you-track-for-mobile-app-benchmarking) [![Why Are My App Analytics Numbers so Different Across Platforms](https://weareaffective.com/hubfs/learning-centre-images/why-are-my-app-analytics-numbers-so-different-across-platforms.webp) Expert Guide Why Are My App Analytics Numbers so Different Across Platforms →](https://weareaffective.com/learning-centre/why-are-my-app-analytics-numbers-so-different-across-platforms) [![Whats the best email marketing platform for app developers](https://weareaffective.com/hubfs/learning-centre-images/whats-the-best-email-marketing-platform-for-app-developers.webp) Expert Guide Whats the best email marketing platform for app developers →](https://weareaffective.com/learning-centre/whats-the-best-email-marketing-platform-for-app-developers) [![Will machine learning make my app slower or faster?](https://weareaffective.com/hubfs/learning-centre-images/will-machine-learning-make-my-app-slower-or-faster.webp) Expert Guide Will machine learning make my app slower or faster? →](https://weareaffective.com/learning-centre/will-machine-learning-make-my-app-slower-or-faster) [![Whats normal: When it comes to app loading times](https://weareaffective.com/hubfs/learning-centre-images/whats-normal-when-it-comes-to-app-loading-times.webp) Expert Guide Whats normal: When it comes to app loading times →](https://weareaffective.com/learning-centre/whats-normal-when-it-comes-to-app-loading-times) [![Whats our long term mobile app strategy](https://weareaffective.com/hubfs/learning-centre-images/whats-our-long-term-mobile-app-strategy.webp) Expert Guide Whats our long term mobile app strategy →](https://weareaffective.com/learning-centre/whats-our-long-term-mobile-app-strategy) [![Why your business needs to invest in mobile payment](https://weareaffective.com/hubfs/learning-centre-images/why-your-business-needs-to-invest-in-mobile-payment.webp) Expert Guide Why your business needs to invest in mobile payment →](https://weareaffective.com/learning-centre/why-your-business-needs-to-invest-in-mobile-payment) [![What should I do if a new app update breaks something?](https://weareaffective.com/hubfs/learning-centre-images/what-should-i-do-if-a-new-app-update-breaks-something.webp) Expert Guide What should I do if a new app update breaks something? →](https://weareaffective.com/learning-centre/what-should-i-do-if-a-new-app-update-breaks-something) [![Will my existing app work on 5g networks without changes?](https://weareaffective.com/hubfs/learning-centre-images/will-my-existing-app-work-on-5g-networks-without-changes.webp) Expert Guide Will my existing app work on 5g networks without changes? →](https://weareaffective.com/learning-centre/will-my-existing-app-work-on-5g-networks-without-changes) [![Why your CFO keeps saying no to your app budget](https://weareaffective.com/hubfs/learning-centre-images/why-your-cfo-keeps-saying-no-to-your-app-budget.webp) Expert Guide Why your CFO keeps saying no to your app budget →](https://weareaffective.com/learning-centre/why-your-cfo-keeps-saying-no-to-your-app-budget) [![Why launching an app is not the final step](https://weareaffective.com/hubfs/learning-centre-images/why-launching-an-app-is-not-the-final-step.webp) Expert Guide Why launching an app is not the final step →](https://weareaffective.com/learning-centre/why-launching-an-app-is-not-the-final-step) Load More Guides ### Stop guessing. 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