--- title: Experience Design Resources & Insights | We Are Affective description: Practical guides on app design, UX strategy, and behavioural psychology. Written for founders and product teams who want to build better products. --- [Skip to content](https://weareaffective.com/learning-centre/tag/popular-launch-growth#main-content) [![we\_are\_affective\_logo\_200](https://weareaffective.com/hs-fs/hubfs/we_are_affective_logo_200.png?width=175&height=48&name=we_are_affective_logo_200.png "we_are_affective_logo_200")](https://weareaffective.com) - [Home](https://weareaffective.com) - About Us - [Our Story](https://weareaffective.com/about) - [How We Work](https://weareaffective.com/how-we-work) - Our Services - [App Planning & Strategy](https://weareaffective.com/app-planning-strategy) - [App Design](https://weareaffective.com/app-design-agency) - [App UX Design](https://weareaffective.com/app-ux-design) - [App UI Design](https://weareaffective.com/app-ui-design) - [App Technical Architecture](https://weareaffective.com/app-architecture) - [Existing App Audits](https://weareaffective.com/app-audit) - [Case Studies](https://weareaffective.com/case-studies) - [Pricing](https://weareaffective.com/pricing) - [Learning Centre](https://weareaffective.com/learning-centre) - [Get Started](https://weareaffective.com/get-started) [← Back to Questions](https://weareaffective.com/learning-centre) # Launch & Growth Launch your app effectively and build sustainable growth strategies to scale your user base. ## Latest Launch & Growth Guides Our most comprehensive resources on launch & growth. ### [![What makes a good influencer partnership for mobile apps](https://weareaffective.com/hubfs/learning-centre-images/what-makes-a-good-influencer-partnership-for-mobile-apps.webp) Expert Guide What makes a good influencer partnership for mobile apps Most app influencer partnerships chase installs over fit. Discover how to find creators whose audiences already behave like your best users. Read guide →](https://weareaffective.com/learning-centre/what-makes-a-good-influencer-partnership-for-mobile-apps) ### [![How to Run a Pre-Launch Soft Test Before Committing to a Fixed Launch Date](https://weareaffective.com/hubfs/learning-centre-images/how-to-run-a-pre-launch-soft-test-before-committing-to-a-fixed-launch-date.webp) Expert Guide How to Run a Pre-Launch Soft Test Before Committing to a Fixed Launch Date How to soft test your product before fixing a public launch date, covering user validation, onboarding and the signals that show you are ready. Read guide →](https://weareaffective.com/learning-centre/how-to-run-a-pre-launch-soft-test-before-committing-to-a-fixed-launch-date) ### [![Whats the difference between primary and secondary app categories](https://weareaffective.com/hubfs/learning-centre-images/whats-the-difference-between-primary-and-secondary-app-categories.webp) Expert Guide Whats the difference between primary and secondary app categories Learn the difference between primary and secondary app categories, how stores use them to surface your app, and how to choose the right ones from launch. Read guide →](https://weareaffective.com/learning-centre/whats-the-difference-between-primary-and-secondary-app-categories) ### [![Why all of the best mobile games are doing their marketing in house](https://weareaffective.com/hubfs/learning-centre-images/why-all-of-the-best-mobile-games-are-doing-their-marketing-in-house.webp) Expert Guide Why all of the best mobile games are doing their marketing in house Leading mobile game studios keep marketing in house. Discover why brand, messaging and product must stay in the same hands to drive real retention. Read guide →](https://weareaffective.com/learning-centre/why-all-of-the-best-mobile-games-are-doing-their-marketing-in-house-1) ### [![What makes an app successful in the App Store](https://weareaffective.com/hubfs/learning-centre-images/what-makes-an-app-successful-in-the-app-store.webp) Expert Guide What makes an app successful in the App Store Discover what makes an App Store listing succeed, from keyword strategy and category choice to screenshots, ratings, onboarding and long-term visibility. Read guide →](https://weareaffective.com/learning-centre/what-makes-an-app-successful-in-the-app-store) ### [![What permissions do gaming apps need before launch?](https://weareaffective.com/hubfs/learning-centre-images/what-permissions-do-gaming-apps-need-before-launch.webp) Expert Guide What permissions do gaming apps need before launch? Learn which permissions gaming apps need before launch, when to ask for them, and how to sequence requests so users say yes rather than dropping off early. Read guide →](https://weareaffective.com/learning-centre/what-permissions-do-gaming-apps-need-before-launch) ## More Launch & Growth Guides Additional expert guides covering essential topics and proven strategies. #### [![Whats the best email marketing platform for app developers](https://weareaffective.com/hubfs/learning-centre-images/whats-the-best-email-marketing-platform-for-app-developers.webp) Expert Guide Whats the best email marketing platform for app developers Choosing an email platform for your app? This guide helps you match the right tool to your actual retention and onboarding needs. Read guide →](https://weareaffective.com/learning-centre/whats-the-best-email-marketing-platform-for-app-developers) #### [![What screenshots make your App Store listing shine](https://weareaffective.com/hubfs/learning-centre-images/what-screenshots-make-your-app-store-listing-shine.webp) Expert Guide What screenshots make your App Store listing shine Discover which App Store screenshots turn browsers into downloads, with practical guidance on visual tone, composition, sequencing and copy. Read guide →](https://weareaffective.com/learning-centre/what-screenshots-make-your-app-store-listing-shine) #### [![Why launching an app is not the final step](https://weareaffective.com/hubfs/learning-centre-images/why-launching-an-app-is-not-the-final-step.webp) Expert Guide Why launching an app is not the final step Launching your app is just the beginning. Discover why retention, onboarding and core experience matter far more than go-live day. Read guide →](https://weareaffective.com/learning-centre/why-launching-an-app-is-not-the-final-step) #### [![What happens after I launch my app MVP](https://weareaffective.com/hubfs/learning-centre-images/what-happens-after-i-launch-my-app-mvp.webp) Expert Guide What happens after I launch my app MVP Launching your app MVP is just the start. Discover what to watch in the first 30 days, how to measure retention and when to iterate or pivot. Read guide →](https://weareaffective.com/learning-centre/what-happens-after-i-launch-my-app-mvp) #### [![What are the real costs of App Store optimisation?](https://weareaffective.com/hubfs/learning-centre-images/what-are-the-real-costs-of-app-store-optimisation.webp) Expert Guide What are the real costs of App Store optimisation? App Store Optimisation costs more when ignored than when invested in. Learn what poor ASO really costs your app in visibility, downloads and churn. Read guide →](https://weareaffective.com/learning-centre/what-are-the-real-costs-of-app-store-optimisation) #### [![Tips for marketing your Android apps](https://weareaffective.com/hubfs/learning-centre-images/tips-for-marketing-your-android-apps.webp) Expert Guide Tips for marketing your Android apps Practical tips for marketing your Android app, covering store optimisation, onboarding, retention, viral loops and what truly drives growth. Read guide →](https://weareaffective.com/learning-centre/tips-for-marketing-your-android-apps) #### [![How often should I send marketing emails to my app users?](https://weareaffective.com/hubfs/learning-centre-images/how-often-should-i-send-marketing-emails-to-my-app-users.webp) Expert Guide How often should I send marketing emails to my app users? Discover how often to email your app users, covering frequency strategy, lifecycle segmentation, behaviour-led cadence and key warning metrics. Read guide →](https://weareaffective.com/learning-centre/how-often-should-i-send-marketing-emails-to-my-app-users) #### [![How your app can benefit from professional ASO](https://weareaffective.com/hubfs/learning-centre-images/how-your-app-can-benefit-from-professional-aso.webp) Expert Guide How your app can benefit from professional ASO Professional ASO does more than boost downloads. It filters the right users, sharpens your value proposition and exposes real product health issues. Read guide →](https://weareaffective.com/learning-centre/how-your-app-can-benefit-from-professional-aso) #### [![How do you segment app users for better email results?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-segment-app-users-for-better-email-results.webp) Expert Guide How do you segment app users for better email results? Learn how to segment app users for smarter email campaigns, reduce churn and send the right message based on in-app behaviour and journey stage. Read guide →](https://weareaffective.com/learning-centre/how-do-you-segment-app-users-for-better-email-results) #### [![How long does it take to launch an app alone?](https://weareaffective.com/hubfs/learning-centre-images/how-long-does-it-take-to-launch-an-app-alone.webp) Expert Guide How long does it take to launch an app alone? Launching an app alone takes longer than founders expect. Learn what really stretches timelines, from scope creep to App Store access pitfalls. Read guide →](https://weareaffective.com/learning-centre/how-long-does-it-take-to-launch-an-app-alone) #### [![How do you create email campaigns that drive app downloads?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-create-email-campaigns-that-drive-app-downloads.webp) Expert Guide How do you create email campaigns that drive app downloads? Learn how to build email campaigns that drive real app downloads, covering segmentation, subject lines, calls to action and post-send measurement. Read guide →](https://weareaffective.com/learning-centre/how-do-you-create-email-campaigns-that-drive-app-downloads) #### [![How do I track social media ROI for my app marketing?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-track-social-media-roi-for-my-app-marketing.webp) Expert Guide How do I track social media ROI for my app marketing? Learn how to track social media ROI for your app properly, from attribution models to retention metrics, so your spend connects to real business results. Read guide →](https://weareaffective.com/learning-centre/how-do-i-track-social-media-roi-for-my-app-marketing) ## All Launch & Growth Guides Browse our complete library of expert resources. [![How do I stop my app disappearing in search results?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-stop-my-app-disappearing-in-search-results.webp) Expert Guide How do I stop my app disappearing in search results? →](https://weareaffective.com/learning-centre/how-do-i-stop-my-app-disappearing-in-search-results) [![How do I segment my email list for better app marketing results?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-segment-my-email-list-for-better-app-marketing-results.webp) Expert Guide How do I segment my email list for better app marketing results? →](https://weareaffective.com/learning-centre/how-do-i-segment-my-email-list-for-better-app-marketing-results) [![How do you build a sustainable app revenue framework?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-build-a-sustainable-app-revenue-framework.webp) Expert Guide How do you build a sustainable app revenue framework? →](https://weareaffective.com/learning-centre/how-do-you-build-a-sustainable-app-revenue-framework) [![How do I protect my brand before launching a new app?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-protect-my-brand-before-launching-a-new-app.webp) Expert Guide How do I protect my brand before launching a new app? →](https://weareaffective.com/learning-centre/how-do-i-protect-my-brand-before-launching-a-new-app) [![How do I make my app show up in search results?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-make-my-app-show-up-in-search-results.webp) Expert Guide How do I make my app show up in search results? →](https://weareaffective.com/learning-centre/how-do-i-make-my-app-show-up-in-search-results) [![How do I optimise my app for the Google Play Store?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-optimise-my-app-for-the-google-play-store.webp) Expert Guide How do I optimise my app for the Google Play Store? →](https://weareaffective.com/learning-centre/how-do-i-optimise-my-app-for-the-google-play-store) [![How do I monitor my apps performance without being a tech expert?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-monitor-my-apps-performance-without-being-a-tech-expert.webp) Expert Guide How do I monitor my apps performance without being a tech expert? →](https://weareaffective.com/learning-centre/how-do-i-monitor-my-apps-performance-without-being-a-tech-expert) [![How do I optimise my app for the Apple App Store?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-optimise-my-app-for-the-apple-app-store.webp) Expert Guide How do I optimise my app for the Apple App Store? →](https://weareaffective.com/learning-centre/how-do-i-optimise-my-app-for-the-apple-app-store) [![How do I measure success after launching my MVP?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-measure-success-after-launching-my-mvp.webp) Expert Guide How do I measure success after launching my MVP? →](https://weareaffective.com/learning-centre/how-do-i-measure-success-after-launching-my-mvp) [![The Economics of a Second Purchase in a Supplements Brand, Line by Line](https://weareaffective.com/hubfs/learning-centre-images/the-economics-of-a-second-purchase-in-a-supplements-brand-line-by-line.webp) Expert Guide The Economics of a Second Purchase in a Supplements Brand, Line by Line →](https://weareaffective.com/learning-centre/the-economics-of-a-second-purchase-in-a-supplements-brand-line-by-line) [![How do I choose the right category for my app in the App Store?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-choose-the-right-category-for-my-app-in-the-app-store.webp) Expert Guide How do I choose the right category for my app in the App Store? →](https://weareaffective.com/learning-centre/how-do-i-choose-the-right-category-for-my-app-in-the-app-store) [![How do I get more downloads of my mobile app?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-get-more-downloads-of-my-mobile-app.webp) Expert Guide How do I get more downloads of my mobile app? →](https://weareaffective.com/learning-centre/how-do-i-get-more-downloads-of-my-mobile-app) Load More Guides ### Stop guessing. 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