--- title: Experience Design Resources & Insights | We Are Affective description: Practical guides on app design, UX strategy, and behavioural psychology. Written for founders and product teams who want to build better products. --- [Skip to content](https://weareaffective.com/learning-centre/tag/popular-planning-strategy#main-content) [![we\_are\_affective\_logo\_200](https://weareaffective.com/hs-fs/hubfs/we_are_affective_logo_200.png?width=175&height=48&name=we_are_affective_logo_200.png "we_are_affective_logo_200")](https://weareaffective.com) - [Home](https://weareaffective.com) - About Us - [Our Story](https://weareaffective.com/about) - [How We Work](https://weareaffective.com/how-we-work) - Our Services - [App Planning & Strategy](https://weareaffective.com/app-planning-strategy) - [App Design](https://weareaffective.com/app-design-agency) - [App UX Design](https://weareaffective.com/app-ux-design) - [App UI Design](https://weareaffective.com/app-ui-design) - [App Technical Architecture](https://weareaffective.com/app-architecture) - [Existing App Audits](https://weareaffective.com/app-audit) - [Case Studies](https://weareaffective.com/case-studies) - [Pricing](https://weareaffective.com/pricing) - [Learning Centre](https://weareaffective.com/learning-centre) - [Get Started](https://weareaffective.com/get-started) [← Back to Questions](https://weareaffective.com/learning-centre) # Planning & Strategy Develop winning strategies and comprehensive plans to guide your app from concept to successful product. ## Latest Planning & Strategy Guides Our most comprehensive resources on planning & strategy. ### [![What are super apps and should you build one?](https://weareaffective.com/hubfs/learning-centre-images/what-are-super-apps-and-should-you-build-one.webp) Expert Guide What are super apps and should you build one? Super apps promise everything in one place, but should you build one? Learn what they are, why founders love them, and how to choose the right scope. Read guide →](https://weareaffective.com/learning-centre/what-are-super-apps-and-should-you-build-one) ### [![Time for app developers to stop feature stuffing apps the new trend of unbundling](https://weareaffective.com/hubfs/learning-centre-images/time-for-app-developers-to-stop-feature-stuffing-apps-the-new-trend-of-unbundling.webp) Expert Guide Time for app developers to stop feature stuffing apps the new trend of unbundling Discover why unbundling apps beats feature stuffing, how bloated products hurt retention, and what to cut when your app tries to do everything at once. Read guide →](https://weareaffective.com/learning-centre/time-for-app-developers-to-stop-feature-stuffing-apps-the-new-trend-of-unbundlin) ### [![What are angel investors looking for in app startups?](https://weareaffective.com/hubfs/learning-centre-images/what-are-angel-investors-looking-for-in-app-startups.webp) Expert Guide What are angel investors looking for in app startups? Discover what angel investors really look for in app startups, from market credibility and unit economics to traction, team strength and founder mindset. Read guide →](https://weareaffective.com/learning-centre/what-are-angel-investors-looking-for-in-app-startups) ### [![What app analytics actually matter for your business success](https://weareaffective.com/hubfs/learning-centre-images/what-app-analytics-actually-matter-for-your-business-success.webp) Expert Guide What app analytics actually matter for your business success Learn which app analytics actually drive business outcomes, why vanity metrics mislead product teams, and how to identify the numbers worth tracking. Read guide →](https://weareaffective.com/learning-centre/what-app-analytics-actually-matter-for-your-business-success) ### [![What are the pros and cons of naming my app and business differently?](https://weareaffective.com/hubfs/learning-centre-images/what-are-the-pros-and-cons-of-naming-my-app-and-business-differently.webp) Expert Guide What are the pros and cons of naming my app and business differently? Weighing up whether to give your app and business the same name? Explore the pros, cons, legal risks and key criteria to help you decide. Read guide →](https://weareaffective.com/learning-centre/what-are-the-pros-and-cons-of-naming-my-app-and-business-differently) ### [![Top reasons every business needs a mobile app](https://weareaffective.com/hubfs/learning-centre-images/top-reasons-every-business-needs-a-mobile-app.webp) Expert Guide Top reasons every business needs a mobile app Thinking about a mobile app for your business? Learn when it makes sense, what makes apps succeed, and why building one is only the beginning. Read guide →](https://weareaffective.com/learning-centre/top-reasons-every-business-needs-a-mobile-app) ## More Planning & Strategy Guides Additional expert guides covering essential topics and proven strategies. #### [![The best content strategies for your mobile app developers to leverage](https://weareaffective.com/hubfs/learning-centre-images/the-best-content-strategies-for-your-mobile-app-developers-to-leverage.webp) Expert Guide The best content strategies for your mobile app developers to leverage Learn how content strategy shapes mobile app success, from App Store listings and ASO to onboarding copy and testing what actually works. Read guide →](https://weareaffective.com/learning-centre/the-best-content-strategies-for-your-mobile-app-developers-to-leverage) #### [![The camera industry: What did mobile phones do to disrupt it?](https://weareaffective.com/hubfs/learning-centre-images/the-camera-industry-what-did-mobile-phones-do-to-disrupt-it.webp) Expert Guide The camera industry: What did mobile phones do to disrupt it? How mobile phones dismantled the camera industry, why manufacturers failed to respond, and what other industries can learn from this cautionary tale. Read guide →](https://weareaffective.com/learning-centre/the-camera-industry-what-did-mobile-phones-do-to-disrupt-it) #### [![Is interactive marketing right for you?](https://weareaffective.com/hubfs/learning-centre-images/is-interactive-marketing-right-for-you.webp) Expert Guide Is interactive marketing right for you? Wondering if interactive marketing suits your business? Explore when it works, when it backfires, and how to judge if it fits your brand. Read guide →](https://weareaffective.com/learning-centre/is-interactive-marketing-right-for-you) #### [![How to present an app project to the C-suite](https://weareaffective.com/hubfs/learning-centre-images/how-to-present-an-app-project-to-the-c-suite.webp) Expert Guide How to present an app project to the C-suite Learn how to present an app project to the C-suite, covering budgets, phased delivery, handling pushback and the key questions to prepare first. Read guide →](https://weareaffective.com/learning-centre/how-to-present-an-app-project-to-the-c-suite) #### [![How often should you check your app analytics?](https://weareaffective.com/hubfs/learning-centre-images/how-often-should-you-check-your-app-analytics.webp) Expert Guide How often should you check your app analytics? Learn how often to check your app analytics, what to review each time, and why irregular checks allow problems to grow before anyone notices them. Read guide →](https://weareaffective.com/learning-centre/how-often-should-you-check-your-app-analytics) #### [![How do I pitch my mobile app to investors and secure funding?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-pitch-my-mobile-app-to-investors-and-secure-funding.webp) Expert Guide How do I pitch my mobile app to investors and secure funding? Learn how to pitch a mobile app to investors, from validating your idea to building pitch materials and structuring your fundraising approach. Read guide →](https://weareaffective.com/learning-centre/how-do-i-pitch-my-mobile-app-to-investors-and-secure-funding) #### [![How do I keep my apps development organised and documented?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-keep-my-apps-development-organised-and-documented.webp) Expert Guide How do I keep my apps development organised and documented? Keep your app development organised with practical guidance on scope definition, decision tracking, documentation and stakeholder communication. Read guide →](https://weareaffective.com/learning-centre/how-do-i-keep-my-apps-development-organised-and-documented) #### [![How do I brief an app development agency?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-brief-an-app-development-agency.webp) Expert Guide How do I brief an app development agency? Learn how to write an effective app development brief, covering problem definition, user needs, budget and scope to get the best from an agency. Read guide →](https://weareaffective.com/learning-centre/how-do-i-brief-an-app-development-agency) #### [![How to Make the Commercial Case for Experience Investment in a Boardroom That Only Speaks Revenue](https://weareaffective.com/hubfs/learning-centre-images/how-to-make-the-commercial-case-for-experience-investment-in-a-boardroom-that-only-speaks-revenue.webp) Expert Guide How to Make the Commercial Case for Experience Investment in a Boardroom That Only Speaks Revenue Learn how to translate experience research into revenue arguments that land in the boardroom, from reframing findings to quantifying exposure. Read guide →](https://weareaffective.com/learning-centre/how-to-make-the-commercial-case-for-experience-investment-in-a-boardroom-that-on) #### [![Do I need a food delivery app or can I just use third party platforms?](https://weareaffective.com/hubfs/learning-centre-images/do-i-need-a-food-delivery-app-or-can-i-just-use-third-party-platforms.webp) Expert Guide Do I need a food delivery app or can I just use third party platforms? Build your own food delivery app or rely on Deliveroo and Uber Eats? This guide helps you weigh up both options and choose what suits your restaurant. Read guide →](https://weareaffective.com/learning-centre/do-i-need-a-food-delivery-app-or-can-i-just-use-third-party-platforms) #### [![How behavioural design reduces app development costs](https://weareaffective.com/hubfs/learning-centre-images/how-behavioural-design-reduces-app-development-costs.webp) Expert Guide How behavioural design reduces app development costs Behavioural design cuts app development costs by reducing rework, fixing brief conflicts and aligning features with real user behaviour from the start. Read guide →](https://weareaffective.com/learning-centre/how-behavioural-design-reduces-app-development-costs) #### [![Whats the Difference Between Freemium and Premium App Models?](https://weareaffective.com/hubfs/learning-centre-images/whats-the-difference-between-freemium-and-premium-app-models.webp) Expert Guide Whats the Difference Between Freemium and Premium App Models? Freemium or premium? This guide explains how each app model works, how they make money, and how to choose the right one for your product and market. Read guide →](https://weareaffective.com/learning-centre/whats-the-difference-between-freemium-and-premium-app-models) ## All Planning & Strategy Guides Browse our complete library of expert resources. [![7 Essential Reasons to Hire an App Development Agency to Create Your App](https://weareaffective.com/hubfs/learning-centre-images/7-essential-reasons-to-hire-an-app-development-agency-to-create-your-app.webp) Expert Guide 7 Essential Reasons to Hire an App Development Agency to Create Your App →](https://weareaffective.com/learning-centre/7-essential-reasons-to-hire-an-app-development-agency-to-create-your-app) [![5 Essential Tips for Creating a Successful Branded App](https://weareaffective.com/hubfs/learning-centre-images/5-essential-tips-for-creating-a-successful-branded-app.webp) Expert Guide 5 Essential Tips for Creating a Successful Branded App →](https://weareaffective.com/learning-centre/5-essential-tips-for-creating-a-successful-branded-app) [![6 Questions to Ask When Hiring an Application Development Agency](https://weareaffective.com/hubfs/learning-centre-images/6-questions-to-ask-when-hiring-an-application-development-agency.webp) Expert Guide 6 Questions to Ask When Hiring an Application Development Agency →](https://weareaffective.com/learning-centre/6-questions-to-ask-when-hiring-an-application-development-agency) [![The FDA's Overdose App Development Contest](https://weareaffective.com/hubfs/learning-centre-images/the-fdas-overdose-app-development-contest.webp) Expert Guide The FDA's Overdose App Development Contest →](https://weareaffective.com/learning-centre/the-fdas-overdose-app-development-contest) [![How Do I Protect My App Idea When Talking to Investors?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-protect-my-app-idea-when-talking-to-investors.webp) Expert Guide How Do I Protect My App Idea When Talking to Investors? →](https://weareaffective.com/learning-centre/how-do-i-protect-my-app-idea-when-talking-to-investors) [![Why Dont Executives Understand How Long Apps Take?](https://weareaffective.com/hubfs/learning-centre-images/why-dont-executives-understand-how-long-apps-take.webp) Expert Guide Why Dont Executives Understand How Long Apps Take? →](https://weareaffective.com/learning-centre/why-dont-executives-understand-how-long-apps-take) [![How Do You Talk About Apps With Non Tech People?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-talk-about-apps-with-non-tech-people.webp) Expert Guide How Do You Talk About Apps With Non Tech People? →](https://weareaffective.com/learning-centre/how-do-you-talk-about-apps-with-non-tech-people) [![How Can I Show Investors My App Will Actually Make Money?](https://weareaffective.com/hubfs/learning-centre-images/how-can-i-show-investors-my-app-will-actually-make-money.webp) Expert Guide How Can I Show Investors My App Will Actually Make Money? →](https://weareaffective.com/learning-centre/how-can-i-show-investors-my-app-will-actually-make-money) [![How Do I Set Realistic Revenue Targets for My App?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-set-realistic-revenue-targets-for-my-app.webp) Expert Guide How Do I Set Realistic Revenue Targets for My App? →](https://weareaffective.com/learning-centre/how-do-i-set-realistic-revenue-targets-for-my-app) [![How Do You Build a Comprehensive App Feasibility Framework?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-build-a-comprehensive-app-feasibility-framework.webp) Expert Guide How Do You Build a Comprehensive App Feasibility Framework? →](https://weareaffective.com/learning-centre/how-do-you-build-a-comprehensive-app-feasibility-framework) [![Should My Learning App Be Free or Paid?](https://weareaffective.com/hubfs/learning-centre-images/should-my-learning-app-be-free-or-paid.webp) Expert Guide Should My Learning App Be Free or Paid? →](https://weareaffective.com/learning-centre/should-my-learning-app-be-free-or-paid) [![How to Choose Between Building for Depth of Behaviour and Breadth of Audience](https://weareaffective.com/hubfs/learning-centre-images/how-to-choose-between-building-for-depth-of-behaviour-and-breadth-of-audience.webp) Expert Guide How to Choose Between Building for Depth of Behaviour and Breadth of Audience →](https://weareaffective.com/learning-centre/how-to-choose-between-building-for-depth-of-behaviour-and-breadth-of-audience) Load More Guides ### Stop guessing. 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