--- title: Experience Design Resources & Insights | We Are Affective description: Practical guides on app design, UX strategy, and behavioural psychology. Written for founders and product teams who want to build better products. --- [Skip to content](https://weareaffective.com/learning-centre/tag/journey-growing/page/1#main-content) [![we\_are\_affective\_logo\_200](https://weareaffective.com/hs-fs/hubfs/we_are_affective_logo_200.png?width=175&height=48&name=we_are_affective_logo_200.png "we_are_affective_logo_200")](https://weareaffective.com) - [Home](https://weareaffective.com) - About Us - [Our Story](https://weareaffective.com/about) - [How We Work](https://weareaffective.com/how-we-work) - Our Services - [App Planning & Strategy](https://weareaffective.com/app-planning-strategy) - [App Design](https://weareaffective.com/app-design-agency) - [App UX Design](https://weareaffective.com/app-ux-design) - [App UI Design](https://weareaffective.com/app-ui-design) - [App Technical Architecture](https://weareaffective.com/app-architecture) - [Existing App Audits](https://weareaffective.com/app-audit) - [Case Studies](https://weareaffective.com/case-studies) - [Pricing](https://weareaffective.com/pricing) - [Learning Centre](https://weareaffective.com/learning-centre) - [Get Started](https://weareaffective.com/get-started) [← Back to Questions](https://weareaffective.com/learning-centre) # Growing Your App Scale your user base, improve retention, and build sustainable growth strategies for long-term success. ## Latest Growing Your App Guides Our most comprehensive resources on growing your app. ### [![Whats the best licensing model for business apps](https://weareaffective.com/hubfs/learning-centre-images/whats-the-best-licensing-model-for-business-apps.webp) Expert Guide Whats the best licensing model for business apps Choosing the right licensing model for your business app shapes revenue, retention and growth. This guide covers every major model to help you decide. Read guide →](https://weareaffective.com/learning-centre/whats-the-best-licensing-model-for-business-apps) ### [![What should I spend on getting new app users?](https://weareaffective.com/hubfs/learning-centre-images/what-should-i-spend-on-getting-new-app-users.webp) Expert Guide What should I spend on getting new app users? Learn how to set a sustainable app user acquisition budget by understanding retention, lifetime value and onboarding before you spend a penny on growth. Read guide →](https://weareaffective.com/learning-centre/what-should-i-spend-on-getting-new-app-users) ### [![What makes enterprise app performance monitoring essential](https://weareaffective.com/hubfs/learning-centre-images/what-makes-enterprise-app-performance-monitoring-essential.webp) Expert Guide What makes enterprise app performance monitoring essential Enterprise app performance monitoring goes beyond crash reports. Learn which metrics reveal silent churn and help you retain professional users. Read guide →](https://weareaffective.com/learning-centre/what-makes-enterprise-app-performance-monitoring-essential) ### [![What metrics should you track for mobile app benchmarking?](https://weareaffective.com/hubfs/learning-centre-images/what-metrics-should-you-track-for-mobile-app-benchmarking.webp) Expert Guide What metrics should you track for mobile app benchmarking? Download counts and DAU figures mislead. Learn which mobile app metrics truly matter for benchmarking, from retention rates to behavioural signals. Read guide →](https://weareaffective.com/learning-centre/what-metrics-should-you-track-for-mobile-app-benchmarking) ### [![Why are my app analytics numbers so different across platforms?](https://weareaffective.com/hubfs/learning-centre-images/why-are-my-app-analytics-numbers-so-different-across-platforms.webp) Expert Guide Why are my app analytics numbers so different across platforms? Conflicting app analytics numbers across platforms explained. Discover why sessions, events and attribution figures differ and how to audit your setup. Read guide →](https://weareaffective.com/learning-centre/why-are-my-app-analytics-numbers-so-different-across-platforms) ### [![What makes a mobile app launch successful](https://weareaffective.com/hubfs/learning-centre-images/what-makes-a-mobile-app-launch-successful.webp) Expert Guide What makes a mobile app launch successful What makes a mobile app launch successful? Covers platform choice, App Store presence, onboarding, permissions, and building lasting retention. Read guide →](https://weareaffective.com/learning-centre/what-makes-a-mobile-app-launch-successful) ## More Growing Your App Guides Additional expert guides covering essential topics and proven strategies. #### [![What makes an app successful in the App Store](https://weareaffective.com/hubfs/learning-centre-images/what-makes-an-app-successful-in-the-app-store.webp) Expert Guide What makes an app successful in the App Store Discover what makes an App Store listing succeed, from keyword strategy and category choice to screenshots, ratings, onboarding and long-term visibility. Read guide →](https://weareaffective.com/learning-centre/what-makes-an-app-successful-in-the-app-store) #### [![What makes an app popular](https://weareaffective.com/hubfs/learning-centre-images/what-makes-an-app-popular.webp) Expert Guide What makes an app popular What actually makes apps popular? Explore first impressions, onboarding, user behaviour and why doing fewer things exceptionally well matters most. Read guide →](https://weareaffective.com/learning-centre/what-makes-an-app-popular) #### [![What questions should I ask users when collecting feedback?](https://weareaffective.com/hubfs/learning-centre-images/what-questions-should-i-ask-users-when-collecting-feedback.webp) Expert Guide What questions should I ask users when collecting feedback? Learn which questions to ask users when collecting feedback, why most feedback forms mislead you, and how to uncover what users actually think and do. Read guide →](https://weareaffective.com/learning-centre/what-questions-should-i-ask-users-when-collecting-feedback) #### [![Why 90 of users abandon apps during onboarding process](https://weareaffective.com/hubfs/learning-centre-images/why-90-of-users-abandon-apps-during-onboarding-process.webp) Expert Guide Why 90 of users abandon apps during onboarding process Learn why 90% of users abandon apps during onboarding, when they leave, what triggers drop-off, and how better design choices improve early retention. Read guide →](https://weareaffective.com/learning-centre/why-90-of-users-abandon-apps-during-onboarding-process) #### [![Whats the best email marketing platform for app developers](https://weareaffective.com/hubfs/learning-centre-images/whats-the-best-email-marketing-platform-for-app-developers.webp) Expert Guide Whats the best email marketing platform for app developers Choosing an email platform for your app? This guide helps you match the right tool to your actual retention and onboarding needs. Read guide →](https://weareaffective.com/learning-centre/whats-the-best-email-marketing-platform-for-app-developers) #### [![Whats normal: When it comes to app loading times](https://weareaffective.com/hubfs/learning-centre-images/whats-normal-when-it-comes-to-app-loading-times.webp) Expert Guide Whats normal: When it comes to app loading times What counts as a normal app loading time, why users feel slowness differently to the data, and how design and networks shape what feels fast. Read guide →](https://weareaffective.com/learning-centre/whats-normal-when-it-comes-to-app-loading-times) #### [![Whats our long term mobile app strategy](https://weareaffective.com/hubfs/learning-centre-images/whats-our-long-term-mobile-app-strategy.webp) Expert Guide Whats our long term mobile app strategy Plan a mobile app strategy that lasts. Learn what separates apps that grow from those that drain budgets, covering platforms, onboarding, metrics and more. Read guide →](https://weareaffective.com/learning-centre/whats-our-long-term-mobile-app-strategy) #### [![Why your business needs to invest in mobile payment](https://weareaffective.com/hubfs/learning-centre-images/why-your-business-needs-to-invest-in-mobile-payment.webp) Expert Guide Why your business needs to invest in mobile payment Mobile payment friction costs more than most businesses realise. Discover why checkout abandonment happens and what it reveals about your brand. Read guide →](https://weareaffective.com/learning-centre/why-your-business-needs-to-invest-in-mobile-payment) #### [![What should I do if a new app update breaks something?](https://weareaffective.com/hubfs/learning-centre-images/what-should-i-do-if-a-new-app-update-breaks-something.webp) Expert Guide What should I do if a new app update breaks something? When an app update breaks something live, this guide covers incident response, rollback decisions, user communication and preventing recurrence. Read guide →](https://weareaffective.com/learning-centre/what-should-i-do-if-a-new-app-update-breaks-something) #### [![What screenshots make your App Store listing shine](https://weareaffective.com/hubfs/learning-centre-images/what-screenshots-make-your-app-store-listing-shine.webp) Expert Guide What screenshots make your App Store listing shine Discover which App Store screenshots turn browsers into downloads, with practical guidance on visual tone, composition, sequencing and copy. Read guide →](https://weareaffective.com/learning-centre/what-screenshots-make-your-app-store-listing-shine) #### [![How do I create a referral program for my mobile app?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-create-a-referral-program-for-my-mobile-app.webp) Expert Guide How do I create a referral program for my mobile app? Learn how to build a mobile app referral programme that drives real growth, covering incentives, friction, attribution, and mistakes to avoid. Read guide →](https://weareaffective.com/learning-centre/how-do-i-create-a-referral-program-for-my-mobile-app) #### [![Will my existing app work on 5g networks without changes?](https://weareaffective.com/hubfs/learning-centre-images/will-my-existing-app-work-on-5g-networks-without-changes.webp) Expert Guide Will my existing app work on 5g networks without changes? Most apps run on 5G but faster networks expose hidden flaws in error handling and offline behaviour. Find out what actually needs fixing and why. Read guide →](https://weareaffective.com/learning-centre/will-my-existing-app-work-on-5g-networks-without-changes) ## All Growing Your App Guides Browse our complete library of expert resources. [![Why do users leave reviews and how can you influence them?](https://weareaffective.com/hubfs/learning-centre-images/why-do-users-leave-reviews-and-how-can-you-influence-them.webp) Expert Guide Why do users leave reviews and how can you influence them? →](https://weareaffective.com/learning-centre/why-do-users-leave-reviews-and-how-can-you-influence-them) [![Why launching an app is not the final step](https://weareaffective.com/hubfs/learning-centre-images/why-launching-an-app-is-not-the-final-step.webp) Expert Guide Why launching an app is not the final step →](https://weareaffective.com/learning-centre/why-launching-an-app-is-not-the-final-step) [![Why arent my apps push notifications being delivered](https://weareaffective.com/hubfs/learning-centre-images/why-arent-my-apps-push-notifications-being-delivered.webp) Expert Guide Why arent my apps push notifications being delivered →](https://weareaffective.com/learning-centre/why-arent-my-apps-push-notifications-being-delivered) [![Which review response strategies build user loyalty fast](https://weareaffective.com/hubfs/learning-centre-images/which-review-response-strategies-build-user-loyalty-fast.webp) Expert Guide Which review response strategies build user loyalty fast →](https://weareaffective.com/learning-centre/which-review-response-strategies-build-user-loyalty-fast) [![Which competitor moves should worry you most](https://weareaffective.com/hubfs/learning-centre-images/which-competitor-moves-should-worry-you-most.webp) Expert Guide Which competitor moves should worry you most →](https://weareaffective.com/learning-centre/which-competitor-moves-should-worry-you-most) [![When should you spend more on your app?](https://weareaffective.com/hubfs/learning-centre-images/when-should-you-spend-more-on-your-app.webp) Expert Guide When should you spend more on your app? →](https://weareaffective.com/learning-centre/when-should-you-spend-more-on-your-app) [![When should I consider pivoting my app strategy?](https://weareaffective.com/hubfs/learning-centre-images/when-should-i-consider-pivoting-my-app-strategy.webp) Expert Guide When should I consider pivoting my app strategy? →](https://weareaffective.com/learning-centre/when-should-i-consider-pivoting-my-app-strategy) [![Why do updates get approved faster than new apps?](https://weareaffective.com/hubfs/learning-centre-images/why-do-updates-get-approved-faster-than-new-apps.webp) Expert Guide Why do updates get approved faster than new apps? →](https://weareaffective.com/learning-centre/why-do-updates-get-approved-faster-than-new-apps) [![Whats the difference between reviews and user feedback](https://weareaffective.com/hubfs/learning-centre-images/whats-the-difference-between-reviews-and-user-feedback.webp) Expert Guide Whats the difference between reviews and user feedback →](https://weareaffective.com/learning-centre/whats-the-difference-between-reviews-and-user-feedback) [![What happens if my apps AI makes wrong predictions](https://weareaffective.com/hubfs/learning-centre-images/what-happens-if-my-apps-ai-makes-wrong-predictions.webp) Expert Guide What happens if my apps AI makes wrong predictions →](https://weareaffective.com/learning-centre/what-happens-if-my-apps-ai-makes-wrong-predictions) [![What happens after I launch my app MVP](https://weareaffective.com/hubfs/learning-centre-images/what-happens-after-i-launch-my-app-mvp.webp) Expert Guide What happens after I launch my app MVP →](https://weareaffective.com/learning-centre/what-happens-after-i-launch-my-app-mvp) [![What happens to my business if my app performance is poor](https://weareaffective.com/hubfs/learning-centre-images/what-happens-to-my-business-if-my-app-performance-is-poor.webp) Expert Guide What happens to my business if my app performance is poor →](https://weareaffective.com/learning-centre/what-happens-to-my-business-if-my-app-performance-is-poor) Load More Guides ### Stop guessing. 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