---
title: Experience Design Resources & Insights | We Are Affective
description: Practical guides on app design, UX strategy, and behavioural psychology. Written for founders and product teams who want to build better products.
---

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# Growing Your App

Scale your user base, improve retention, and build sustainable growth strategies for long-term success.

## All Growing Your App Guides

Browse our complete library of expert resources.

[![How do I segment my email list for better app marketing results?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-segment-my-email-list-for-better-app-marketing-results.webp) Expert Guide How do I segment my email list for better app marketing results? →](https://weareaffective.com/learning-centre/how-do-i-segment-my-email-list-for-better-app-marketing-results) [![How do I turn user complaints into app improvements?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-turn-user-complaints-into-app-improvements.webp) Expert Guide How do I turn user complaints into app improvements? →](https://weareaffective.com/learning-centre/how-do-i-turn-user-complaints-into-app-improvements) [![How do you build a sustainable app revenue framework?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-build-a-sustainable-app-revenue-framework.webp) Expert Guide How do you build a sustainable app revenue framework? →](https://weareaffective.com/learning-centre/how-do-you-build-a-sustainable-app-revenue-framework) [![How do I make money from a dating app without ruining the user experience?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-make-money-from-a-dating-app-without-ruining-the-user-experience.webp) Expert Guide How do I make money from a dating app without ruining the user experience? →](https://weareaffective.com/learning-centre/how-do-i-make-money-from-a-dating-app-without-ruining-the-user-experience) [![How do I make my app show up in search results?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-make-my-app-show-up-in-search-results.webp) Expert Guide How do I make my app show up in search results? →](https://weareaffective.com/learning-centre/how-do-i-make-my-app-show-up-in-search-results) [![How do I know if my app is ready for more users?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-know-if-my-app-is-ready-for-more-users.webp) Expert Guide How do I know if my app is ready for more users? →](https://weareaffective.com/learning-centre/how-do-i-know-if-my-app-is-ready-for-more-users) [![How do I optimise my app for the Google Play Store?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-optimise-my-app-for-the-google-play-store.webp) Expert Guide How do I optimise my app for the Google Play Store? →](https://weareaffective.com/learning-centre/how-do-i-optimise-my-app-for-the-google-play-store) [![How do I monitor my apps performance without being a tech expert?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-monitor-my-apps-performance-without-being-a-tech-expert.webp) Expert Guide How do I monitor my apps performance without being a tech expert? →](https://weareaffective.com/learning-centre/how-do-i-monitor-my-apps-performance-without-being-a-tech-expert) [![How do I optimise my app for the Apple App Store?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-optimise-my-app-for-the-apple-app-store.webp) Expert Guide How do I optimise my app for the Apple App Store? →](https://weareaffective.com/learning-centre/how-do-i-optimise-my-app-for-the-apple-app-store) [![How do I measure success after launching my MVP?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-measure-success-after-launching-my-mvp.webp) Expert Guide How do I measure success after launching my MVP? →](https://weareaffective.com/learning-centre/how-do-i-measure-success-after-launching-my-mvp) [![How do I localise my App Store listing for different countries?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-localise-my-app-store-listing-for-different-countries.webp) Expert Guide How do I localise my App Store listing for different countries? →](https://weareaffective.com/learning-centre/how-do-i-localise-my-app-store-listing-for-different-countries) [![How do I compare my apps speed to others in my niche?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-compare-my-apps-speed-to-others-in-my-niche.webp) Expert Guide How do I compare my apps speed to others in my niche? →](https://weareaffective.com/learning-centre/how-do-i-compare-my-apps-speed-to-others-in-my-niche) [![What a Travel OTA Learned by Distributing the Booking Form Across the Whole Group](https://weareaffective.com/hubfs/learning-centre-images/what-a-travel-ota-learned-by-distributing-the-booking-form-across-the-whole-group.webp) Expert Guide What a Travel OTA Learned by Distributing the Booking Form Across the Whole Group →](https://weareaffective.com/learning-centre/what-a-travel-ota-learned-by-distributing-the-booking-form-across-the-whole-grou) [![The Economics of a Second Purchase in a Supplements Brand, Line by Line](https://weareaffective.com/hubfs/learning-centre-images/the-economics-of-a-second-purchase-in-a-supplements-brand-line-by-line.webp) Expert Guide The Economics of a Second Purchase in a Supplements Brand, Line by Line →](https://weareaffective.com/learning-centre/the-economics-of-a-second-purchase-in-a-supplements-brand-line-by-line) [![How to Diagnose Which Stage of the Emotional Arc Your Reorder Flow Is Losing Customers At](https://weareaffective.com/hubfs/learning-centre-images/how-to-diagnose-which-stage-of-the-emotional-arc-your-reorder-flow-is-losing-customers-at.webp) Expert Guide How to Diagnose Which Stage of the Emotional Arc Your Reorder Flow Is Losing Customers At →](https://weareaffective.com/learning-centre/how-to-diagnose-which-stage-of-the-emotional-arc-your-reorder-flow-is-losing-cus) [![How do I get users to leave feedback about my app?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-get-users-to-leave-feedback-about-my-app.webp) Expert Guide How do I get users to leave feedback about my app? →](https://weareaffective.com/learning-centre/how-do-i-get-users-to-leave-feedback-about-my-app) [![How do I choose the right category for my app in the App Store?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-choose-the-right-category-for-my-app-in-the-app-store.webp) Expert Guide How do I choose the right category for my app in the App Store? →](https://weareaffective.com/learning-centre/how-do-i-choose-the-right-category-for-my-app-in-the-app-store) [![How do I get more downloads of my mobile app?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-get-more-downloads-of-my-mobile-app.webp) Expert Guide How do I get more downloads of my mobile app? →](https://weareaffective.com/learning-centre/how-do-i-get-more-downloads-of-my-mobile-app) [![How to Audit the Aftercare Experience of a Consumer Brand](https://weareaffective.com/hubfs/learning-centre-images/how-to-audit-the-aftercare-experience-of-a-consumer-brand.webp) Expert Guide How to Audit the Aftercare Experience of a Consumer Brand →](https://weareaffective.com/learning-centre/how-to-audit-the-aftercare-experience-of-a-consumer-brand) [![Why the First Thirty Days Decide the Next Twelve Months of Retention in Beauty and Wellness Brands](https://weareaffective.com/hubfs/learning-centre-images/why-the-first-thirty-days-decide-the-next-twelve-months-of-retention-in-beauty-and-wellness-brands.webp) Expert Guide Why the First Thirty Days Decide the Next Twelve Months of Retention in Beauty and Wellness Brands →](https://weareaffective.com/learning-centre/why-the-first-thirty-days-decide-the-next-twelve-months-of-retention-in-beauty-a) [![Mobile App Pricing Psychology: What Makes Users Buy](https://weareaffective.com/hubfs/learning-centre-images/mobile-app-pricing-psychology-what-makes-users-buy.webp) Expert Guide Mobile App Pricing Psychology: What Makes Users Buy →](https://weareaffective.com/learning-centre/mobile-app-pricing-psychology-what-makes-users-buy-1) [![How Can on Demand Apps March the Mobile Industry Forward?](https://weareaffective.com/hubfs/learning-centre-images/how-can-on-demand-apps-march-the-mobile-industry-forward.webp) Expert Guide How Can on Demand Apps March the Mobile Industry Forward? →](https://weareaffective.com/learning-centre/how-can-on-demand-apps-march-the-mobile-industry-forward-1) [![Why Do Most Indie Mobile Games Fail?](https://weareaffective.com/hubfs/learning-centre-images/why-do-most-indie-mobile-games-fail.webp) Expert Guide Why Do Most Indie Mobile Games Fail? →](https://weareaffective.com/learning-centre/why-do-most-indie-mobile-games-fail-1) [![Is It Easy to Promote a Mobile App?](https://weareaffective.com/hubfs/learning-centre-images/is-it-easy-to-promote-a-mobile-app.webp) Expert Guide Is It Easy to Promote a Mobile App? →](https://weareaffective.com/learning-centre/is-it-easy-to-promote-a-mobile-app-1) [![Why Do Most Social Media Apps Fail?](https://weareaffective.com/hubfs/learning-centre-images/why-do-most-social-media-apps-fail.webp) Expert Guide Why Do Most Social Media Apps Fail? →](https://weareaffective.com/learning-centre/why-do-most-social-media-apps-fail-1) [![How can you future proof your mobile apps API security?](https://weareaffective.com/hubfs/learning-centre-images/how-can-you-future-proof-your-mobile-apps-api-security.webp) Expert Guide How can you future proof your mobile apps API security? →](https://weareaffective.com/learning-centre/how-can-you-future-proof-your-mobile-apps-api-security) [![How can you test and optimise AI driven personalisation features?](https://weareaffective.com/hubfs/learning-centre-images/how-can-you-test-and-optimise-ai-driven-personalisation-features.webp) Expert Guide How can you test and optimise AI driven personalisation features? →](https://weareaffective.com/learning-centre/how-can-you-test-and-optimise-ai-driven-personalisation-features) [![How choosing the right app category can double your downloads](https://weareaffective.com/hubfs/learning-centre-images/how-choosing-the-right-app-category-can-double-your-downloads.webp) Expert Guide How choosing the right app category can double your downloads →](https://weareaffective.com/learning-centre/how-choosing-the-right-app-category-can-double-your-downloads) [![How can you turn app users into brand advocates on social media?](https://weareaffective.com/hubfs/learning-centre-images/how-can-you-turn-app-users-into-brand-advocates-on-social-media.webp) Expert Guide How can you turn app users into brand advocates on social media? →](https://weareaffective.com/learning-centre/how-can-you-turn-app-users-into-brand-advocates-on-social-media) [![How can my app generate revenue beyond direct sales?](https://weareaffective.com/hubfs/learning-centre-images/how-can-my-app-generate-revenue-beyond-direct-sales.webp) Expert Guide How can my app generate revenue beyond direct sales? →](https://weareaffective.com/learning-centre/how-can-my-app-generate-revenue-beyond-direct-sales)

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### Stop guessing. Start with the right foundation.

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