--- title: Experience Design Resources & Insights | We Are Affective description: Practical guides on app design, UX strategy, and behavioural psychology. Written for founders and product teams who want to build better products. --- [Skip to content](https://weareaffective.com/learning-centre/tag/journey-launching#main-content) [![we\_are\_affective\_logo\_200](https://weareaffective.com/hs-fs/hubfs/we_are_affective_logo_200.png?width=175&height=48&name=we_are_affective_logo_200.png "we_are_affective_logo_200")](https://weareaffective.com) - [Home](https://weareaffective.com) - About Us - [Our Story](https://weareaffective.com/about) - [How We Work](https://weareaffective.com/how-we-work) - Our Services - [App Planning & Strategy](https://weareaffective.com/app-planning-strategy) - [App Design](https://weareaffective.com/app-design-agency) - [App UX Design](https://weareaffective.com/app-ux-design) - [App UI Design](https://weareaffective.com/app-ui-design) - [App Technical Architecture](https://weareaffective.com/app-architecture) - [Existing App Audits](https://weareaffective.com/app-audit) - [Case Studies](https://weareaffective.com/case-studies) - [Pricing](https://weareaffective.com/pricing) - [Learning Centre](https://weareaffective.com/learning-centre) - [Get Started](https://weareaffective.com/get-started) [← Back to Questions](https://weareaffective.com/learning-centre) # Launching Your App Prepare for a successful launch with app store optimisation, marketing strategies, and launch day execution plans. ## Latest Launching Your App Guides Our most comprehensive resources on launching your app. ### [![What makes App Store screenshots convert better](https://weareaffective.com/hubfs/learning-centre-images/what-makes-app-store-screenshots-convert-better.webp) Expert Guide What makes App Store screenshots convert better Learn why feature-led App Store screenshots lose downloads, how users actually decide in seconds, and what makes screenshot sequences convert better. Read guide →](https://weareaffective.com/learning-centre/what-makes-app-store-screenshots-convert-better) ### [![What makes a mobile app launch successful](https://weareaffective.com/hubfs/learning-centre-images/what-makes-a-mobile-app-launch-successful.webp) Expert Guide What makes a mobile app launch successful What makes a mobile app launch successful? Covers platform choice, App Store presence, onboarding, permissions, and building lasting retention. Read guide →](https://weareaffective.com/learning-centre/what-makes-a-mobile-app-launch-successful) ### [![What makes an app successful in the App Store](https://weareaffective.com/hubfs/learning-centre-images/what-makes-an-app-successful-in-the-app-store.webp) Expert Guide What makes an app successful in the App Store Discover what makes an App Store listing succeed, from keyword strategy and category choice to screenshots, ratings, onboarding and long-term visibility. Read guide →](https://weareaffective.com/learning-centre/what-makes-an-app-successful-in-the-app-store) ### [![What permissions do gaming apps need before launch?](https://weareaffective.com/hubfs/learning-centre-images/what-permissions-do-gaming-apps-need-before-launch.webp) Expert Guide What permissions do gaming apps need before launch? Learn which permissions gaming apps need before launch, when to ask for them, and how to sequence requests so users say yes rather than dropping off early. Read guide →](https://weareaffective.com/learning-centre/what-permissions-do-gaming-apps-need-before-launch) ### [![Which financial risks should you consider before app launch](https://weareaffective.com/hubfs/learning-centre-images/which-financial-risks-should-you-consider-before-app-launch.webp) Expert Guide Which financial risks should you consider before app launch Avoid the financial risks that catch app founders off guard, from scope creep and compliance costs to platform mistakes and budget misalignment. Read guide →](https://weareaffective.com/learning-centre/which-financial-risks-should-you-consider-before-app-launch) ### [![Whats the best way for app developers to produce excitement for an upcoming app](https://weareaffective.com/hubfs/learning-centre-images/whats-the-best-way-for-app-developers-to-produce-excitement-for-an-upcoming-app.webp) Expert Guide Whats the best way for app developers to produce excitement for an upcoming app Learn how app developers can build genuine pre-launch excitement, turning early interest into loyal users through psychology, community and smart timing. Read guide →](https://weareaffective.com/learning-centre/whats-the-best-way-for-app-developers-to-produce-excitement-for-an-upcoming-app) ## More Launching Your App Guides Additional expert guides covering essential topics and proven strategies. #### [![What screenshots make your App Store listing shine](https://weareaffective.com/hubfs/learning-centre-images/what-screenshots-make-your-app-store-listing-shine.webp) Expert Guide What screenshots make your App Store listing shine Discover which App Store screenshots turn browsers into downloads, with practical guidance on visual tone, composition, sequencing and copy. Read guide →](https://weareaffective.com/learning-centre/what-screenshots-make-your-app-store-listing-shine) #### [![Why your app needs real users not just your mums opinion](https://weareaffective.com/hubfs/learning-centre-images/why-your-app-needs-real-users-not-just-your-mums-opinion.webp) Expert Guide Why your app needs real users not just your mums opinion Friendly feedback from people you know can mislead you badly. Find out why real user testing matters and how to do it before your app goes live. Read guide →](https://weareaffective.com/learning-centre/why-your-app-needs-real-users-not-just-your-mums-opinion) #### [![Why does App Store compliance matter?](https://weareaffective.com/hubfs/learning-centre-images/why-does-app-store-compliance-matter.webp) Expert Guide Why does App Store compliance matter? App Store compliance shapes product architecture, financial approvals and release timelines. Discover what the real cost of getting it wrong looks like. Read guide →](https://weareaffective.com/learning-centre/why-does-app-store-compliance-matter) #### [![Why launching an app is not the final step](https://weareaffective.com/hubfs/learning-centre-images/why-launching-an-app-is-not-the-final-step.webp) Expert Guide Why launching an app is not the final step Launching your app is just the beginning. Discover why retention, onboarding and core experience matter far more than go-live day. Read guide →](https://weareaffective.com/learning-centre/why-launching-an-app-is-not-the-final-step) #### [![Why do updates get approved faster than new apps?](https://weareaffective.com/hubfs/learning-centre-images/why-do-updates-get-approved-faster-than-new-apps.webp) Expert Guide Why do updates get approved faster than new apps? Discover why App Store updates get approved faster than new apps, how reviewer trust is built over time, and what this means for your release strategy. Read guide →](https://weareaffective.com/learning-centre/why-do-updates-get-approved-faster-than-new-apps) #### [![What happens after I launch my app MVP](https://weareaffective.com/hubfs/learning-centre-images/what-happens-after-i-launch-my-app-mvp.webp) Expert Guide What happens after I launch my app MVP Launching your app MVP is just the start. Discover what to watch in the first 30 days, how to measure retention and when to iterate or pivot. Read guide →](https://weareaffective.com/learning-centre/what-happens-after-i-launch-my-app-mvp) #### [![What documentation should you prepare before app submission?](https://weareaffective.com/hubfs/learning-centre-images/what-documentation-should-you-prepare-before-app-submission.webp) Expert Guide What documentation should you prepare before app submission? Avoid app store rejection by preparing the right documents first, from privacy policies and age ratings to KYC requirements and store listing copy. Read guide →](https://weareaffective.com/learning-centre/what-documentation-should-you-prepare-before-app-submission) #### [![What are the real costs of App Store optimisation?](https://weareaffective.com/hubfs/learning-centre-images/what-are-the-real-costs-of-app-store-optimisation.webp) Expert Guide What are the real costs of App Store optimisation? App Store Optimisation costs more when ignored than when invested in. Learn what poor ASO really costs your app in visibility, downloads and churn. Read guide →](https://weareaffective.com/learning-centre/what-are-the-real-costs-of-app-store-optimisation) #### [![Tips for marketing your Android apps](https://weareaffective.com/hubfs/learning-centre-images/tips-for-marketing-your-android-apps.webp) Expert Guide Tips for marketing your Android apps Practical tips for marketing your Android app, covering store optimisation, onboarding, retention, viral loops and what truly drives growth. Read guide →](https://weareaffective.com/learning-centre/tips-for-marketing-your-android-apps) #### [![What are the biggest mistakes in app influencer marketing?](https://weareaffective.com/hubfs/learning-centre-images/what-are-the-biggest-mistakes-in-app-influencer-marketing.webp) Expert Guide What are the biggest mistakes in app influencer marketing? Common app influencer marketing mistakes explained, from chasing reach over relevance to measuring downloads alone and ignoring what comes after install. Read guide →](https://weareaffective.com/learning-centre/what-are-the-biggest-mistakes-in-app-influencer-marketing) #### [![What are the essential features every startup app needs?](https://weareaffective.com/hubfs/learning-centre-images/what-are-the-essential-features-every-startup-app-needs.webp) Expert Guide What are the essential features every startup app needs? Essential startup app features explained, from trust-building onboarding and clear value to privacy, smart notifications and focused design. Read guide →](https://weareaffective.com/learning-centre/what-are-the-essential-features-every-startup-app-needs) #### [![What consent do I need to get from my app users?](https://weareaffective.com/hubfs/learning-centre-images/what-consent-do-i-need-to-get-from-my-app-users.webp) Expert Guide What consent do I need to get from my app users? Learn when and how to ask app users for consent, what the law requires, and how your approach to data requests affects trust, sign-ups and retention. Read guide →](https://weareaffective.com/learning-centre/what-consent-do-i-need-to-get-from-my-app-users) ## All Launching Your App Guides Browse our complete library of expert resources. [![What are the best practices for app update notification emails?](https://weareaffective.com/hubfs/learning-centre-images/what-are-the-best-practices-for-app-update-notification-emails.webp) Expert Guide What are the best practices for app update notification emails? →](https://weareaffective.com/learning-centre/what-are-the-best-practices-for-app-update-notification-emails) [![What are the App Store requirements for mobile games?](https://weareaffective.com/hubfs/learning-centre-images/what-are-the-app-store-requirements-for-mobile-games.webp) Expert Guide What are the App Store requirements for mobile games? →](https://weareaffective.com/learning-centre/what-are-the-app-store-requirements-for-mobile-games) [![The best content strategies for your mobile app developers to leverage](https://weareaffective.com/hubfs/learning-centre-images/the-best-content-strategies-for-your-mobile-app-developers-to-leverage.webp) Expert Guide The best content strategies for your mobile app developers to leverage →](https://weareaffective.com/learning-centre/the-best-content-strategies-for-your-mobile-app-developers-to-leverage) [![The complete guide to keeping your app alive and thriving](https://weareaffective.com/hubfs/learning-centre-images/the-complete-guide-to-keeping-your-app-alive-and-thriving.webp) Expert Guide The complete guide to keeping your app alive and thriving →](https://weareaffective.com/learning-centre/the-complete-guide-to-keeping-your-app-alive-and-thriving) [![Mobile app regulatory approval: 5 critical steps to success](https://weareaffective.com/hubfs/learning-centre-images/mobile-app-regulatory-approval-5-critical-steps-to-success.webp) Expert Guide Mobile app regulatory approval: 5 critical steps to success →](https://weareaffective.com/learning-centre/mobile-app-regulatory-approval-5-critical-steps-to-success) [![Key questions to ask in your apps testing phase](https://weareaffective.com/hubfs/learning-centre-images/key-questions-to-ask-in-your-apps-testing-phase.webp) Expert Guide Key questions to ask in your apps testing phase →](https://weareaffective.com/learning-centre/key-questions-to-ask-in-your-apps-testing-phase) [![How to make sure your app becomes popular](https://weareaffective.com/hubfs/learning-centre-images/how-to-make-sure-your-app-becomes-popular.webp) Expert Guide How to make sure your app becomes popular →](https://weareaffective.com/learning-centre/how-to-make-sure-your-app-becomes-popular) [![How stand out in digital marketplace?](https://weareaffective.com/hubfs/learning-centre-images/how-stand-out-in-digital-marketplace.webp) Expert Guide How stand out in digital marketplace? →](https://weareaffective.com/learning-centre/how-stand-out-in-digital-marketplace) [![How do you protect your mobile game from copycats?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-protect-your-mobile-game-from-copycats.webp) Expert Guide How do you protect your mobile game from copycats? →](https://weareaffective.com/learning-centre/how-do-you-protect-your-mobile-game-from-copycats) [![How much can I make from a mobile app?](https://weareaffective.com/hubfs/learning-centre-images/how-much-can-i-make-from-a-mobile-app.webp) Expert Guide How much can I make from a mobile app? →](https://weareaffective.com/learning-centre/how-much-can-i-make-from-a-mobile-app) [![How long does regulatory app review actually take?](https://weareaffective.com/hubfs/learning-centre-images/how-long-does-regulatory-app-review-actually-take.webp) Expert Guide How long does regulatory app review actually take? →](https://weareaffective.com/learning-centre/how-long-does-regulatory-app-review-actually-take) [![How long should my app pre launch phase actually be?](https://weareaffective.com/hubfs/learning-centre-images/how-long-should-my-app-pre-launch-phase-actually-be.webp) Expert Guide How long should my app pre launch phase actually be? →](https://weareaffective.com/learning-centre/how-long-should-my-app-pre-launch-phase-actually-be) Load More Guides ### Stop guessing. 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