---
title: Experience Design Resources & Insights | We Are Affective
description: Practical guides on app design, UX strategy, and behavioural psychology. Written for founders and product teams who want to build better products.
---

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# Planning Your App

Essential guidance for the initial planning phase, from validating your idea to defining requirements and creating your roadmap.

## All Planning Your App Guides

Browse our complete library of expert resources.

[![What features make a travel app successful](https://weareaffective.com/hubfs/learning-centre-images/what-features-make-a-travel-app-successful.webp) Expert Guide What features make a travel app successful →](https://weareaffective.com/learning-centre/what-features-make-a-travel-app-successful) [![What happens if users dont read my terms of service](https://weareaffective.com/hubfs/learning-centre-images/what-happens-if-users-dont-read-my-terms-of-service.webp) Expert Guide What happens if users dont read my terms of service →](https://weareaffective.com/learning-centre/what-happens-if-users-dont-read-my-terms-of-service) [![What due diligence steps matter most in developer selection](https://weareaffective.com/hubfs/learning-centre-images/what-due-diligence-steps-matter-most-in-developer-selection.webp) Expert Guide What due diligence steps matter most in developer selection →](https://weareaffective.com/learning-centre/what-due-diligence-steps-matter-most-in-developer-selection) [![What features of my app should work offline](https://weareaffective.com/hubfs/learning-centre-images/what-features-of-my-app-should-work-offline.webp) Expert Guide What features of my app should work offline →](https://weareaffective.com/learning-centre/what-features-of-my-app-should-work-offline) [![What documentation should you prepare before app submission?](https://weareaffective.com/hubfs/learning-centre-images/what-documentation-should-you-prepare-before-app-submission.webp) Expert Guide What documentation should you prepare before app submission? →](https://weareaffective.com/learning-centre/what-documentation-should-you-prepare-before-app-submission) [![What free tools help manage app costs](https://weareaffective.com/hubfs/learning-centre-images/what-free-tools-help-manage-app-costs.webp) Expert Guide What free tools help manage app costs →](https://weareaffective.com/learning-centre/what-free-tools-help-manage-app-costs) [![What do you need to know about GDPR when creating an app?](https://weareaffective.com/hubfs/learning-centre-images/what-do-you-need-to-know-about-gdpr-when-creating-an-app.webp) Expert Guide What do you need to know about GDPR when creating an app? →](https://weareaffective.com/learning-centre/what-do-you-need-to-know-about-gdpr-when-creating-an-app) [![What developers can learn from the top app development companies?](https://weareaffective.com/hubfs/learning-centre-images/what-developers-can-learn-from-the-top-app-development-companies.webp) Expert Guide What developers can learn from the top app development companies? →](https://weareaffective.com/learning-centre/what-developers-can-learn-from-the-top-app-development-companies) [![What customer support features should I build into my app](https://weareaffective.com/hubfs/learning-centre-images/what-customer-support-features-should-i-build-into-my-app.webp) Expert Guide What customer support features should I build into my app →](https://weareaffective.com/learning-centre/what-customer-support-features-should-i-build-into-my-app) [![What data sources strengthen app feasibility research](https://weareaffective.com/hubfs/learning-centre-images/what-data-sources-strengthen-app-feasibility-research.webp) Expert Guide What data sources strengthen app feasibility research →](https://weareaffective.com/learning-centre/what-data-sources-strengthen-app-feasibility-research) [![What is edge computing and how does it affect my mobile app?](https://weareaffective.com/hubfs/learning-centre-images/what-is-edge-computing-and-how-does-it-affect-my-mobile-app.webp) Expert Guide What is edge computing and how does it affect my mobile app? →](https://weareaffective.com/learning-centre/what-is-edge-computing-and-how-does-it-affect-my-mobile-app) [![What features should my event planning app have for professional organisers?](https://weareaffective.com/hubfs/learning-centre-images/what-features-should-my-event-planning-app-have-for-professional-organisers.webp) Expert Guide What features should my event planning app have for professional organisers? →](https://weareaffective.com/learning-centre/what-features-should-my-event-planning-app-have-for-professional-organisers) [![What features should my estate agent app have to win over customers?](https://weareaffective.com/hubfs/learning-centre-images/what-features-should-my-estate-agent-app-have-to-win-over-customers.webp) Expert Guide What features should my estate agent app have to win over customers? →](https://weareaffective.com/learning-centre/what-features-should-my-estate-agent-app-have-to-win-over-customers) [![How to Write a One-Page Behavioural Thesis Before You Commit to a Format](https://weareaffective.com/hubfs/learning-centre-images/how-to-write-a-one-page-behavioural-thesis-before-you-commit-to-a-format.webp) Expert Guide How to Write a One-Page Behavioural Thesis Before You Commit to a Format →](https://weareaffective.com/learning-centre/how-to-write-a-one-page-behavioural-thesis-before-you-commit-to-a-format) [![A Research Summary of Where Discovery-Phase Findings Actually Land Inside Organisations](https://weareaffective.com/hubfs/learning-centre-images/a-research-summary-of-where-discovery-phase-findings-actually-land-inside-organisations.webp) Expert Guide A Research Summary of Where Discovery-Phase Findings Actually Land Inside Organisations →](https://weareaffective.com/learning-centre/a-research-summary-of-where-discovery-phase-findings-actually-land-inside-organi) [![Why the Pre-Build Phase Should Include Someone Who Will Say No to the Founder](https://weareaffective.com/hubfs/learning-centre-images/why-the-pre-build-phase-should-include-someone-who-will-say-no-to-the-founder.webp) Expert Guide Why the Pre-Build Phase Should Include Someone Who Will Say No to the Founder →](https://weareaffective.com/learning-centre/why-the-pre-build-phase-should-include-someone-who-will-say-no-to-the-founder) [![What are the hidden costs that threaten app profitability?](https://weareaffective.com/hubfs/learning-centre-images/what-are-the-hidden-costs-that-threaten-app-profitability.webp) Expert Guide What are the hidden costs that threaten app profitability? →](https://weareaffective.com/learning-centre/what-are-the-hidden-costs-that-threaten-app-profitability) [![What are the key principles of wearable app information architecture?](https://weareaffective.com/hubfs/learning-centre-images/what-are-the-key-principles-of-wearable-app-information-architecture.webp) Expert Guide What are the key principles of wearable app information architecture? →](https://weareaffective.com/learning-centre/what-are-the-key-principles-of-wearable-app-information-architecture) [![What are super apps and should you build one?](https://weareaffective.com/hubfs/learning-centre-images/what-are-super-apps-and-should-you-build-one.webp) Expert Guide What are super apps and should you build one? →](https://weareaffective.com/learning-centre/what-are-super-apps-and-should-you-build-one) [![What causes mobile apps to crash and how can I prevent it](https://weareaffective.com/hubfs/learning-centre-images/what-causes-mobile-apps-to-crash-and-how-can-i-prevent-it.webp) Expert Guide What causes mobile apps to crash and how can I prevent it →](https://weareaffective.com/learning-centre/what-causes-mobile-apps-to-crash-and-how-can-i-prevent-it) [![Time for app developers to stop feature stuffing apps the new trend of unbundling](https://weareaffective.com/hubfs/learning-centre-images/time-for-app-developers-to-stop-feature-stuffing-apps-the-new-trend-of-unbundling.webp) Expert Guide Time for app developers to stop feature stuffing apps the new trend of unbundling →](https://weareaffective.com/learning-centre/time-for-app-developers-to-stop-feature-stuffing-apps-the-new-trend-of-unbundlin) [![What are angel investors looking for in app startups?](https://weareaffective.com/hubfs/learning-centre-images/what-are-angel-investors-looking-for-in-app-startups.webp) Expert Guide What are angel investors looking for in app startups? →](https://weareaffective.com/learning-centre/what-are-angel-investors-looking-for-in-app-startups) [![Vibe coding vs traditional development: Which path should your startup take?](https://weareaffective.com/hubfs/learning-centre-images/vibe-coding-vs-traditional-development-which-path-should-your-startup-take.webp) Expert Guide Vibe coding vs traditional development: Which path should your startup take? →](https://weareaffective.com/learning-centre/vibe-coding-vs-traditional-development-which-path-should-your-startup-take) [![What app analytics actually matter for your business success](https://weareaffective.com/hubfs/learning-centre-images/what-app-analytics-actually-matter-for-your-business-success.webp) Expert Guide What app analytics actually matter for your business success →](https://weareaffective.com/learning-centre/what-app-analytics-actually-matter-for-your-business-success) [![Top mobile app development trends for 2027](https://weareaffective.com/hubfs/learning-centre-images/top-mobile-app-development-trends-for-2027.webp) Expert Guide Top mobile app development trends for 2027 →](https://weareaffective.com/learning-centre/top-mobile-app-development-trends-for-2027) [![What are the pros and cons of naming my app and business differently?](https://weareaffective.com/hubfs/learning-centre-images/what-are-the-pros-and-cons-of-naming-my-app-and-business-differently.webp) Expert Guide What are the pros and cons of naming my app and business differently? →](https://weareaffective.com/learning-centre/what-are-the-pros-and-cons-of-naming-my-app-and-business-differently) [![Top reasons every business needs a mobile app](https://weareaffective.com/hubfs/learning-centre-images/top-reasons-every-business-needs-a-mobile-app.webp) Expert Guide Top reasons every business needs a mobile app →](https://weareaffective.com/learning-centre/top-reasons-every-business-needs-a-mobile-app) [![What the Toll Management Project Taught Us About Betting a Product on an API That Doesn't Exist](https://weareaffective.com/hubfs/learning-centre-images/what-the-toll-management-project-taught-us-about-betting-a-product-on-an-api-that-doesnt-exist.webp) Expert Guide What the Toll Management Project Taught Us About Betting a Product on an API That Doesn't Exist →](https://weareaffective.com/learning-centre/what-the-toll-management-project-taught-us-about-betting-a-product-on-an-api-tha) [![So you want to hire a mobile application development company](https://weareaffective.com/hubfs/learning-centre-images/so-you-want-to-hire-a-mobile-application-development-company.webp) Expert Guide So you want to hire a mobile application development company →](https://weareaffective.com/learning-centre/so-you-want-to-hire-a-mobile-application-development-company) [![The psychology behind successful startup app design](https://weareaffective.com/hubfs/learning-centre-images/the-psychology-behind-successful-startup-app-design.webp) Expert Guide The psychology behind successful startup app design →](https://weareaffective.com/learning-centre/the-psychology-behind-successful-startup-app-design)

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### Stop guessing. Start with the right foundation.

Expert user research, psychology-driven UX and UI design, and complete technical architecture. Everything your development team needs, documented and ready. No scope creep, no surprises, just clarity.

[Get Started](https://weareaffective.com/get-started)

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Services

[App planning & strategy](https://weareaffective.com/app-planning-strategy) [App design](https://weareaffective.com/app-design-agency) [App UX design](https://weareaffective.com/app-ux-design) [App UI design](https://weareaffective.com/app-ui-design) [App technical architecture](https://weareaffective.com/app-architecture) [Existing app audits](https://weareaffective.com/app-audit)

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Case studies

[TravAI](https://weareaffective.com/case-studies/travai) [Meditech](https://weareaffective.com/case-studies/harley) [WorkingWeight](https://weareaffective.com/case-studies/workingweight) [SkinSync](https://weareaffective.com/case-studies/skinsync) [Three Lochs](https://weareaffective.com/case-studies/three-lochs) [Drift](https://weareaffective.com/case-studies/drift)

About us

[Our Story](https://weareaffective.com/about) [How We Work](https://weareaffective.com/how-we-work)

Guides

[Creating an app](https://weareaffective.com/how-to-create-an-app) [Building an MVP](https://weareaffective.com/building-an-mvp) [Cost and budgeting](https://weareaffective.com/app-development-cost) [App technology](https://weareaffective.com/app-development) [Planning and strategy](https://weareaffective.com/app-planning-strategy) [User research](https://weareaffective.com/app-user-research) [Onboarding design](https://weareaffective.com/app-onboarding-design) [User psychology](https://weareaffective.com/user-psychology-app-design) [Launch and growth](https://weareaffective.com/app-launch-growth)

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