--- title: Experience Design Resources & Insights | We Are Affective description: Practical guides on app design, UX strategy, and behavioural psychology. Written for founders and product teams who want to build better products. --- [Skip to content](https://weareaffective.com/learning-centre/tag/popular-launch-growth#main-content) [![we\_are\_affective\_logo\_200](https://weareaffective.com/hs-fs/hubfs/we_are_affective_logo_200.png?width=175&height=48&name=we_are_affective_logo_200.png "we_are_affective_logo_200")](https://weareaffective.com) - [Home](https://weareaffective.com) - About Us - [Our Story](https://weareaffective.com/about) - [How We Work](https://weareaffective.com/how-we-work) - Our Services - [App Planning & Strategy](https://weareaffective.com/app-planning-strategy) - [App Design](https://weareaffective.com/app-design-agency) - [App UX Design](https://weareaffective.com/app-ux-design) - [App UI Design](https://weareaffective.com/app-ui-design) - [App Technical Architecture](https://weareaffective.com/app-architecture) - [Existing App Audits](https://weareaffective.com/app-audit) - [Case Studies](https://weareaffective.com/case-studies) - [Pricing](https://weareaffective.com/pricing) - [Learning Centre](https://weareaffective.com/learning-centre) - [Get Started](https://weareaffective.com/get-started) [← Back to Questions](https://weareaffective.com/learning-centre) # Launch & Growth Launch your app effectively and build sustainable growth strategies to scale your user base. ## Latest Launch & Growth Guides Our most comprehensive resources on launch & growth. ### [![What makes an app successful in the App Store](https://weareaffective.com/hubfs/learning-centre-images/what-makes-an-app-successful-in-the-app-store.webp) Expert Guide What makes an app successful in the App Store Discover what makes an App Store listing succeed, from keyword strategy and category choice to screenshots, ratings, onboarding and long-term visibility. Read guide →](https://weareaffective.com/learning-centre/what-makes-an-app-successful-in-the-app-store) ### [![What permissions do gaming apps need before launch?](https://weareaffective.com/hubfs/learning-centre-images/what-permissions-do-gaming-apps-need-before-launch.webp) Expert Guide What permissions do gaming apps need before launch? Learn which permissions gaming apps need before launch, when to ask for them, and how to sequence requests so users say yes rather than dropping off early. Read guide →](https://weareaffective.com/learning-centre/what-permissions-do-gaming-apps-need-before-launch) ### [![Whats the best email marketing platform for app developers](https://weareaffective.com/hubfs/learning-centre-images/whats-the-best-email-marketing-platform-for-app-developers.webp) Expert Guide Whats the best email marketing platform for app developers Choosing an email platform for your app? This guide helps you match the right tool to your actual retention and onboarding needs. Read guide →](https://weareaffective.com/learning-centre/whats-the-best-email-marketing-platform-for-app-developers) ### [![What screenshots make your App Store listing shine](https://weareaffective.com/hubfs/learning-centre-images/what-screenshots-make-your-app-store-listing-shine.webp) Expert Guide What screenshots make your App Store listing shine Discover which App Store screenshots turn browsers into downloads, with practical guidance on visual tone, composition, sequencing and copy. Read guide →](https://weareaffective.com/learning-centre/what-screenshots-make-your-app-store-listing-shine) ### [![Why launching an app is not the final step](https://weareaffective.com/hubfs/learning-centre-images/why-launching-an-app-is-not-the-final-step.webp) Expert Guide Why launching an app is not the final step Launching your app is just the beginning. Discover why retention, onboarding and core experience matter far more than go-live day. Read guide →](https://weareaffective.com/learning-centre/why-launching-an-app-is-not-the-final-step) ### [![What happens after I launch my app MVP](https://weareaffective.com/hubfs/learning-centre-images/what-happens-after-i-launch-my-app-mvp.webp) Expert Guide What happens after I launch my app MVP Launching your app MVP is just the start. Discover what to watch in the first 30 days, how to measure retention and when to iterate or pivot. Read guide →](https://weareaffective.com/learning-centre/what-happens-after-i-launch-my-app-mvp) ## More Launch & Growth Guides Additional expert guides covering essential topics and proven strategies. #### [![What are the real costs of App Store optimisation?](https://weareaffective.com/hubfs/learning-centre-images/what-are-the-real-costs-of-app-store-optimisation.webp) Expert Guide What are the real costs of App Store optimisation? App Store Optimisation costs more when ignored than when invested in. Learn what poor ASO really costs your app in visibility, downloads and churn. Read guide →](https://weareaffective.com/learning-centre/what-are-the-real-costs-of-app-store-optimisation) #### [![Tips for marketing your Android apps](https://weareaffective.com/hubfs/learning-centre-images/tips-for-marketing-your-android-apps.webp) Expert Guide Tips for marketing your Android apps Practical tips for marketing your Android app, covering store optimisation, onboarding, retention, viral loops and what truly drives growth. Read guide →](https://weareaffective.com/learning-centre/tips-for-marketing-your-android-apps) #### [![How often should I send marketing emails to my app users?](https://weareaffective.com/hubfs/learning-centre-images/how-often-should-i-send-marketing-emails-to-my-app-users.webp) Expert Guide How often should I send marketing emails to my app users? Discover how often to email your app users, covering frequency strategy, lifecycle segmentation, behaviour-led cadence and key warning metrics. Read guide →](https://weareaffective.com/learning-centre/how-often-should-i-send-marketing-emails-to-my-app-users) #### [![How your app can benefit from professional ASO](https://weareaffective.com/hubfs/learning-centre-images/how-your-app-can-benefit-from-professional-aso.webp) Expert Guide How your app can benefit from professional ASO Professional ASO does more than boost downloads. It filters the right users, sharpens your value proposition and exposes real product health issues. Read guide →](https://weareaffective.com/learning-centre/how-your-app-can-benefit-from-professional-aso) #### [![How do you segment app users for better email results?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-segment-app-users-for-better-email-results.webp) Expert Guide How do you segment app users for better email results? Learn how to segment app users for smarter email campaigns, reduce churn and send the right message based on in-app behaviour and journey stage. Read guide →](https://weareaffective.com/learning-centre/how-do-you-segment-app-users-for-better-email-results) #### [![How long does it take to launch an app alone?](https://weareaffective.com/hubfs/learning-centre-images/how-long-does-it-take-to-launch-an-app-alone.webp) Expert Guide How long does it take to launch an app alone? Launching an app alone takes longer than founders expect. Learn what really stretches timelines, from scope creep to App Store access pitfalls. Read guide →](https://weareaffective.com/learning-centre/how-long-does-it-take-to-launch-an-app-alone) #### [![How do you create email campaigns that drive app downloads?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-create-email-campaigns-that-drive-app-downloads.webp) Expert Guide How do you create email campaigns that drive app downloads? Learn how to build email campaigns that drive real app downloads, covering segmentation, subject lines, calls to action and post-send measurement. Read guide →](https://weareaffective.com/learning-centre/how-do-you-create-email-campaigns-that-drive-app-downloads) #### [![How do I track social media ROI for my app marketing?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-track-social-media-roi-for-my-app-marketing.webp) Expert Guide How do I track social media ROI for my app marketing? Learn how to track social media ROI for your app properly, from attribution models to retention metrics, so your spend connects to real business results. Read guide →](https://weareaffective.com/learning-centre/how-do-i-track-social-media-roi-for-my-app-marketing) #### [![How do I stop my app disappearing in search results?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-stop-my-app-disappearing-in-search-results.webp) Expert Guide How do I stop my app disappearing in search results? Why apps disappear from search results often comes down to product, listing and onboarding decisions. Here is what is quietly hurting your visibility. Read guide →](https://weareaffective.com/learning-centre/how-do-i-stop-my-app-disappearing-in-search-results) #### [![How do I segment my email list for better app marketing results?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-segment-my-email-list-for-better-app-marketing-results.webp) Expert Guide How do I segment my email list for better app marketing results? Learn how to segment your email list for better app marketing, covering lifecycle stages, in-app behaviour, timing, copy and common mistakes. Read guide →](https://weareaffective.com/learning-centre/how-do-i-segment-my-email-list-for-better-app-marketing-results) #### [![How do you build a sustainable app revenue framework?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-build-a-sustainable-app-revenue-framework.webp) Expert Guide How do you build a sustainable app revenue framework? Learn how to build a sustainable app revenue framework through better onboarding, user trust, core experience design and smarter engagement mechanics. Read guide →](https://weareaffective.com/learning-centre/how-do-you-build-a-sustainable-app-revenue-framework) #### [![How do I protect my brand before launching a new app?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-protect-my-brand-before-launching-a-new-app.webp) Expert Guide How do I protect my brand before launching a new app? Learn how to protect your brand before launching a new app, from trademark checks and domain conflicts to legal structures and app store considerations. Read guide →](https://weareaffective.com/learning-centre/how-do-i-protect-my-brand-before-launching-a-new-app) ## All Launch & Growth Guides Browse our complete library of expert resources. [![How do I make my app show up in search results?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-make-my-app-show-up-in-search-results.webp) Expert Guide How do I make my app show up in search results? →](https://weareaffective.com/learning-centre/how-do-i-make-my-app-show-up-in-search-results) [![How do I optimise my app for the Google Play Store?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-optimise-my-app-for-the-google-play-store.webp) Expert Guide How do I optimise my app for the Google Play Store? →](https://weareaffective.com/learning-centre/how-do-i-optimise-my-app-for-the-google-play-store) [![How do I monitor my apps performance without being a tech expert?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-monitor-my-apps-performance-without-being-a-tech-expert.webp) Expert Guide How do I monitor my apps performance without being a tech expert? →](https://weareaffective.com/learning-centre/how-do-i-monitor-my-apps-performance-without-being-a-tech-expert) [![How do I optimise my app for the Apple App Store?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-optimise-my-app-for-the-apple-app-store.webp) Expert Guide How do I optimise my app for the Apple App Store? →](https://weareaffective.com/learning-centre/how-do-i-optimise-my-app-for-the-apple-app-store) [![How do I measure success after launching my MVP?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-measure-success-after-launching-my-mvp.webp) Expert Guide How do I measure success after launching my MVP? →](https://weareaffective.com/learning-centre/how-do-i-measure-success-after-launching-my-mvp) [![The Economics of a Second Purchase in a Supplements Brand, Line by Line](https://weareaffective.com/hubfs/learning-centre-images/the-economics-of-a-second-purchase-in-a-supplements-brand-line-by-line.webp) Expert Guide The Economics of a Second Purchase in a Supplements Brand, Line by Line →](https://weareaffective.com/learning-centre/the-economics-of-a-second-purchase-in-a-supplements-brand-line-by-line) [![How do I choose the right category for my app in the App Store?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-choose-the-right-category-for-my-app-in-the-app-store.webp) Expert Guide How do I choose the right category for my app in the App Store? →](https://weareaffective.com/learning-centre/how-do-i-choose-the-right-category-for-my-app-in-the-app-store) [![How do I get more downloads of my mobile app?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-get-more-downloads-of-my-mobile-app.webp) Expert Guide How do I get more downloads of my mobile app? →](https://weareaffective.com/learning-centre/how-do-i-get-more-downloads-of-my-mobile-app) [![How do I find the perfect app launch date?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-find-the-perfect-app-launch-date.webp) Expert Guide How do I find the perfect app launch date? →](https://weareaffective.com/learning-centre/how-do-i-find-the-perfect-app-launch-date) [![How do I create an app launch that gets attention?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-create-an-app-launch-that-gets-attention.webp) Expert Guide How do I create an app launch that gets attention? →](https://weareaffective.com/learning-centre/how-do-i-create-an-app-launch-that-gets-attention) [![Is It Easy to Promote a Mobile App?](https://weareaffective.com/hubfs/learning-centre-images/is-it-easy-to-promote-a-mobile-app.webp) Expert Guide Is It Easy to Promote a Mobile App? →](https://weareaffective.com/learning-centre/is-it-easy-to-promote-a-mobile-app-1) [![Why Do Most Social Media Apps Fail?](https://weareaffective.com/hubfs/learning-centre-images/why-do-most-social-media-apps-fail.webp) Expert Guide Why Do Most Social Media Apps Fail? →](https://weareaffective.com/learning-centre/why-do-most-social-media-apps-fail-1) Load More Guides ### Stop guessing. 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