Launch & Growth
Launch your app effectively and build sustainable growth strategies to scale your user base.
Latest Launch & Growth Guides
More Launch & Growth Guides
How do I make my app show up in search results?
Learn why apps struggle to rank in search results and how store algorithms, listing copy, category choices and reviews all shape discoverability.
Read guide →
How do I optimise my app for the Google Play Store?
Learn how to optimise your Google Play Store listing with practical guidance on keywords, metadata, screenshots, categories, ratings and iterative testing.
Read guide →
How do I monitor my apps performance without being a tech expert?
Learn how to monitor your app's performance without technical expertise, spot the metrics that matter, and stop silent user drop-off before it costs you.
Read guide →
How do I optimise my app for the Apple App Store?
Learn how to optimise your app for the Apple App Store, from naming and keywords to screenshots, ratings, and iterating after launch.
Read guide →
How do I measure success after launching my MVP?
Learn which MVP metrics actually matter after launch, from retention signals to user behaviour, and how to turn data into confident product decisions.
Read guide →
The Economics of a Second Purchase in a Supplements Brand, Line by Line
How repeat purchase rates shape supplements brand economics, why 15% is a starting point not a ceiling, and what higher retention does to profit.
Read guide →
How do I choose the right category for my app in the App Store?
Choose the right app store category to boost visibility. Learn how categories affect rankings, discoverability and downloads on iOS and Android.
Read guide →
How do I get more downloads of my mobile app?
Most apps bleed users fast. Learn how retention, onboarding and smarter metrics drive real app growth beyond download counts.
Read guide →
How do I find the perfect app launch date?
Picking the right app launch date goes beyond avoiding holidays. Discover how timing, competition and user behaviour affect long-term app success.
Read guide →
How do I create an app launch that gets attention?
Discover what separates app launches that hold their numbers from those that crash by day seven, from store presence and onboarding to user research.
Read guide →
Is It Easy to Promote a Mobile App?
Promoting a mobile app is harder than building one. This guide covers audience research, ASO, acquisition channels and retention planning.
Read guide →
Why Do Most Social Media Apps Fail?
Most social media apps fail before finding users. This piece covers weak differentiation, poor onboarding, flawed monetisation and missing retention.
Read guide →All Launch & Growth Guides
