--- title: Experience Design Resources & Insights | We Are Affective description: Practical guides on app design, UX strategy, and behavioural psychology. Written for founders and product teams who want to build better products. --- [Skip to content](https://weareaffective.com/learning-centre/tag/popular-planning-strategy#main-content) [![we\_are\_affective\_logo\_200](https://weareaffective.com/hs-fs/hubfs/we_are_affective_logo_200.png?width=175&height=48&name=we_are_affective_logo_200.png "we_are_affective_logo_200")](https://weareaffective.com) - [Home](https://weareaffective.com) - About Us - [Our Story](https://weareaffective.com/about) - [How We Work](https://weareaffective.com/how-we-work) - Our Services - [App Planning & Strategy](https://weareaffective.com/app-planning-strategy) - [App Design](https://weareaffective.com/app-design-agency) - [App UX Design](https://weareaffective.com/app-ux-design) - [App UI Design](https://weareaffective.com/app-ui-design) - [App Technical Architecture](https://weareaffective.com/app-architecture) - [Existing App Audits](https://weareaffective.com/app-audit) - [Case Studies](https://weareaffective.com/case-studies) - [Pricing](https://weareaffective.com/pricing) - [Learning Centre](https://weareaffective.com/learning-centre) - [Get Started](https://weareaffective.com/get-started) [← Back to Questions](https://weareaffective.com/learning-centre) # Planning & Strategy Develop winning strategies and comprehensive plans to guide your app from concept to successful product. ## Latest Planning & Strategy Guides Our most comprehensive resources on planning & strategy. ### [![Whats the best licensing model for business apps](https://weareaffective.com/hubfs/learning-centre-images/whats-the-best-licensing-model-for-business-apps.webp) Expert Guide Whats the best licensing model for business apps Choosing the right licensing model for your business app shapes revenue, retention and growth. This guide covers every major model to help you decide. Read guide →](https://weareaffective.com/learning-centre/whats-the-best-licensing-model-for-business-apps) ### [![What metrics should you track for mobile app benchmarking?](https://weareaffective.com/hubfs/learning-centre-images/what-metrics-should-you-track-for-mobile-app-benchmarking.webp) Expert Guide What metrics should you track for mobile app benchmarking? Download counts and DAU figures mislead. Learn which mobile app metrics truly matter for benchmarking, from retention rates to behavioural signals. Read guide →](https://weareaffective.com/learning-centre/what-metrics-should-you-track-for-mobile-app-benchmarking) ### [![Why do some app ideas get rejected by bosses?](https://weareaffective.com/hubfs/learning-centre-images/why-do-some-app-ideas-get-rejected-by-bosses.webp) Expert Guide Why do some app ideas get rejected by bosses? Find out why strong app ideas still get rejected by bosses, and what your proposal is missing around risk, framing and business credibility. Read guide →](https://weareaffective.com/learning-centre/why-do-some-app-ideas-get-rejected-by-bosses) ### [![How to Audit a Brief Before Handing It to a Developer or Agency](https://weareaffective.com/hubfs/learning-centre-images/how-to-audit-a-brief-before-handing-it-to-a-developer-or-agency.webp) Expert Guide How to Audit a Brief Before Handing It to a Developer or Agency Learn how to audit a project brief before handing it to a developer or agency, covering assumptions, scope, intent and how to define success clearly. Read guide →](https://weareaffective.com/learning-centre/how-to-audit-a-brief-before-handing-it-to-a-developer-or-agency) ### [![Whats our long term mobile app strategy](https://weareaffective.com/hubfs/learning-centre-images/whats-our-long-term-mobile-app-strategy.webp) Expert Guide Whats our long term mobile app strategy Plan a mobile app strategy that lasts. Learn what separates apps that grow from those that drain budgets, covering platforms, onboarding, metrics and more. Read guide →](https://weareaffective.com/learning-centre/whats-our-long-term-mobile-app-strategy) ### [![Why ignoring app accessibility could cost you millions of users](https://weareaffective.com/hubfs/learning-centre-images/why-ignoring-app-accessibility-could-cost-you-millions-of-users.webp) Expert Guide Why ignoring app accessibility could cost you millions of users Millions of users are excluded by inaccessible apps. Discover what poor accessibility really costs and how to build inclusively from the start. Read guide →](https://weareaffective.com/learning-centre/why-ignoring-app-accessibility-could-cost-you-millions-of-users) ## More Planning & Strategy Guides Additional expert guides covering essential topics and proven strategies. #### [![Which competitor moves should worry you most](https://weareaffective.com/hubfs/learning-centre-images/which-competitor-moves-should-worry-you-most.webp) Expert Guide Which competitor moves should worry you most Learn which competitor moves truly threaten your position, why feature tracking misses what matters, and when a response is actually needed. Read guide →](https://weareaffective.com/learning-centre/which-competitor-moves-should-worry-you-most) #### [![Which analytics tools give you the best development insights](https://weareaffective.com/hubfs/learning-centre-images/which-analytics-tools-give-you-the-best-development-insights.webp) Expert Guide Which analytics tools give you the best development insights Not all analytics tools support good product decisions. Learn which ones suit each development stage and why collecting more data can lead you astray. Read guide →](https://weareaffective.com/learning-centre/which-analytics-tools-give-you-the-best-development-insights) #### [![When should I consider pivoting my app strategy?](https://weareaffective.com/hubfs/learning-centre-images/when-should-i-consider-pivoting-my-app-strategy.webp) Expert Guide When should I consider pivoting my app strategy? Learn the real signals that your app strategy needs a rethink, when to pivot, and how to tell if that means changing direction or going deeper. Read guide →](https://weareaffective.com/learning-centre/when-should-i-consider-pivoting-my-app-strategy) #### [![What features should your B2B client portal app include?](https://weareaffective.com/hubfs/learning-centre-images/what-features-should-your-b2b-client-portal-app-include.webp) Expert Guide What features should your B2B client portal app include? Discover which features belong in a B2B client portal app, from document management to access controls, prioritised around real client needs. Read guide →](https://weareaffective.com/learning-centre/what-features-should-your-b2b-client-portal-app-include) #### [![What due diligence steps matter most in developer selection](https://weareaffective.com/hubfs/learning-centre-images/what-due-diligence-steps-matter-most-in-developer-selection.webp) Expert Guide What due diligence steps matter most in developer selection Learn which due diligence steps actually matter when choosing a developer, from reading past work critically to spotting red flags before you sign. Read guide →](https://weareaffective.com/learning-centre/what-due-diligence-steps-matter-most-in-developer-selection) #### [![What developers can learn from the top app development companies?](https://weareaffective.com/hubfs/learning-centre-images/what-developers-can-learn-from-the-top-app-development-companies.webp) Expert Guide What developers can learn from the top app development companies? What top app development companies do differently, from discovery and scope control to budget discipline, stakeholder conflict and rebuilding client trust. Read guide →](https://weareaffective.com/learning-centre/what-developers-can-learn-from-the-top-app-development-companies) #### [![What features should my event planning app have for professional organisers?](https://weareaffective.com/hubfs/learning-centre-images/what-features-should-my-event-planning-app-have-for-professional-organisers.webp) Expert Guide What features should my event planning app have for professional organisers? What features should a professional event planning app have? This guide covers scheduling, vendor coordination, budgets, client approvals and more. Read guide →](https://weareaffective.com/learning-centre/what-features-should-my-event-planning-app-have-for-professional-organisers) #### [![What are super apps and should you build one?](https://weareaffective.com/hubfs/learning-centre-images/what-are-super-apps-and-should-you-build-one.webp) Expert Guide What are super apps and should you build one? Super apps promise everything in one place, but should you build one? Learn what they are, why founders love them, and how to choose the right scope. Read guide →](https://weareaffective.com/learning-centre/what-are-super-apps-and-should-you-build-one) #### [![Time for app developers to stop feature stuffing apps the new trend of unbundling](https://weareaffective.com/hubfs/learning-centre-images/time-for-app-developers-to-stop-feature-stuffing-apps-the-new-trend-of-unbundling.webp) Expert Guide Time for app developers to stop feature stuffing apps the new trend of unbundling Discover why unbundling apps beats feature stuffing, how bloated products hurt retention, and what to cut when your app tries to do everything at once. Read guide →](https://weareaffective.com/learning-centre/time-for-app-developers-to-stop-feature-stuffing-apps-the-new-trend-of-unbundlin) #### [![What are angel investors looking for in app startups?](https://weareaffective.com/hubfs/learning-centre-images/what-are-angel-investors-looking-for-in-app-startups.webp) Expert Guide What are angel investors looking for in app startups? Discover what angel investors really look for in app startups, from market credibility and unit economics to traction, team strength and founder mindset. Read guide →](https://weareaffective.com/learning-centre/what-are-angel-investors-looking-for-in-app-startups) #### [![What app analytics actually matter for your business success](https://weareaffective.com/hubfs/learning-centre-images/what-app-analytics-actually-matter-for-your-business-success.webp) Expert Guide What app analytics actually matter for your business success Learn which app analytics actually drive business outcomes, why vanity metrics mislead product teams, and how to identify the numbers worth tracking. Read guide →](https://weareaffective.com/learning-centre/what-app-analytics-actually-matter-for-your-business-success) #### [![What are the pros and cons of naming my app and business differently?](https://weareaffective.com/hubfs/learning-centre-images/what-are-the-pros-and-cons-of-naming-my-app-and-business-differently.webp) Expert Guide What are the pros and cons of naming my app and business differently? Weighing up whether to give your app and business the same name? Explore the pros, cons, legal risks and key criteria to help you decide. Read guide →](https://weareaffective.com/learning-centre/what-are-the-pros-and-cons-of-naming-my-app-and-business-differently) ## All Planning & Strategy Guides Browse our complete library of expert resources. [![Top reasons every business needs a mobile app](https://weareaffective.com/hubfs/learning-centre-images/top-reasons-every-business-needs-a-mobile-app.webp) Expert Guide Top reasons every business needs a mobile app →](https://weareaffective.com/learning-centre/top-reasons-every-business-needs-a-mobile-app) [![The best content strategies for your mobile app developers to leverage](https://weareaffective.com/hubfs/learning-centre-images/the-best-content-strategies-for-your-mobile-app-developers-to-leverage.webp) Expert Guide The best content strategies for your mobile app developers to leverage →](https://weareaffective.com/learning-centre/the-best-content-strategies-for-your-mobile-app-developers-to-leverage) [![The camera industry: What did mobile phones do to disrupt it?](https://weareaffective.com/hubfs/learning-centre-images/the-camera-industry-what-did-mobile-phones-do-to-disrupt-it.webp) Expert Guide The camera industry: What did mobile phones do to disrupt it? →](https://weareaffective.com/learning-centre/the-camera-industry-what-did-mobile-phones-do-to-disrupt-it) [![Is interactive marketing right for you?](https://weareaffective.com/hubfs/learning-centre-images/is-interactive-marketing-right-for-you.webp) Expert Guide Is interactive marketing right for you? →](https://weareaffective.com/learning-centre/is-interactive-marketing-right-for-you) [![How to present an app project to the C-suite](https://weareaffective.com/hubfs/learning-centre-images/how-to-present-an-app-project-to-the-c-suite.webp) Expert Guide How to present an app project to the C-suite →](https://weareaffective.com/learning-centre/how-to-present-an-app-project-to-the-c-suite) [![How often should you check your app analytics?](https://weareaffective.com/hubfs/learning-centre-images/how-often-should-you-check-your-app-analytics.webp) Expert Guide How often should you check your app analytics? →](https://weareaffective.com/learning-centre/how-often-should-you-check-your-app-analytics) [![How do I pitch my mobile app to investors and secure funding?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-pitch-my-mobile-app-to-investors-and-secure-funding.webp) Expert Guide How do I pitch my mobile app to investors and secure funding? →](https://weareaffective.com/learning-centre/how-do-i-pitch-my-mobile-app-to-investors-and-secure-funding) [![How do I keep my apps development organised and documented?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-keep-my-apps-development-organised-and-documented.webp) Expert Guide How do I keep my apps development organised and documented? →](https://weareaffective.com/learning-centre/how-do-i-keep-my-apps-development-organised-and-documented) [![How do I brief an app development agency?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-brief-an-app-development-agency.webp) Expert Guide How do I brief an app development agency? →](https://weareaffective.com/learning-centre/how-do-i-brief-an-app-development-agency) [![How to Make the Commercial Case for Experience Investment in a Boardroom That Only Speaks Revenue](https://weareaffective.com/hubfs/learning-centre-images/how-to-make-the-commercial-case-for-experience-investment-in-a-boardroom-that-only-speaks-revenue.webp) Expert Guide How to Make the Commercial Case for Experience Investment in a Boardroom That Only Speaks Revenue →](https://weareaffective.com/learning-centre/how-to-make-the-commercial-case-for-experience-investment-in-a-boardroom-that-on) [![Do I need a food delivery app or can I just use third party platforms?](https://weareaffective.com/hubfs/learning-centre-images/do-i-need-a-food-delivery-app-or-can-i-just-use-third-party-platforms.webp) Expert Guide Do I need a food delivery app or can I just use third party platforms? →](https://weareaffective.com/learning-centre/do-i-need-a-food-delivery-app-or-can-i-just-use-third-party-platforms) [![How behavioural design reduces app development costs](https://weareaffective.com/hubfs/learning-centre-images/how-behavioural-design-reduces-app-development-costs.webp) Expert Guide How behavioural design reduces app development costs →](https://weareaffective.com/learning-centre/how-behavioural-design-reduces-app-development-costs) Load More Guides ### Stop guessing. 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