---
title: Experience Design Resources & Insights | We Are Affective
description: Practical guides on app design, UX strategy, and behavioural psychology. Written for founders and product teams who want to build better products.
---

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# Planning & Strategy

Develop winning strategies and comprehensive plans to guide your app from concept to successful product.

## All Planning & Strategy Guides

Browse our complete library of expert resources.

[![How behavioural design reduces app development costs](https://weareaffective.com/hubfs/learning-centre-images/how-behavioural-design-reduces-app-development-costs.webp) Expert Guide How behavioural design reduces app development costs →](https://weareaffective.com/learning-centre/how-behavioural-design-reduces-app-development-costs) [![Whats the Difference Between Freemium and Premium App Models?](https://weareaffective.com/hubfs/learning-centre-images/whats-the-difference-between-freemium-and-premium-app-models.webp) Expert Guide Whats the Difference Between Freemium and Premium App Models? →](https://weareaffective.com/learning-centre/whats-the-difference-between-freemium-and-premium-app-models) [![7 Essential Reasons to Hire an App Development Agency to Create Your App](https://weareaffective.com/hubfs/learning-centre-images/7-essential-reasons-to-hire-an-app-development-agency-to-create-your-app.webp) Expert Guide 7 Essential Reasons to Hire an App Development Agency to Create Your App →](https://weareaffective.com/learning-centre/7-essential-reasons-to-hire-an-app-development-agency-to-create-your-app) [![5 Essential Tips for Creating a Successful Branded App](https://weareaffective.com/hubfs/learning-centre-images/5-essential-tips-for-creating-a-successful-branded-app.webp) Expert Guide 5 Essential Tips for Creating a Successful Branded App →](https://weareaffective.com/learning-centre/5-essential-tips-for-creating-a-successful-branded-app) [![6 Questions to Ask When Hiring an Application Development Agency](https://weareaffective.com/hubfs/learning-centre-images/6-questions-to-ask-when-hiring-an-application-development-agency.webp) Expert Guide 6 Questions to Ask When Hiring an Application Development Agency →](https://weareaffective.com/learning-centre/6-questions-to-ask-when-hiring-an-application-development-agency) [![The FDA's Overdose App Development Contest](https://weareaffective.com/hubfs/learning-centre-images/the-fdas-overdose-app-development-contest.webp) Expert Guide The FDA's Overdose App Development Contest →](https://weareaffective.com/learning-centre/the-fdas-overdose-app-development-contest) [![How Do I Protect My App Idea When Talking to Investors?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-protect-my-app-idea-when-talking-to-investors.webp) Expert Guide How Do I Protect My App Idea When Talking to Investors? →](https://weareaffective.com/learning-centre/how-do-i-protect-my-app-idea-when-talking-to-investors) [![Why Dont Executives Understand How Long Apps Take?](https://weareaffective.com/hubfs/learning-centre-images/why-dont-executives-understand-how-long-apps-take.webp) Expert Guide Why Dont Executives Understand How Long Apps Take? →](https://weareaffective.com/learning-centre/why-dont-executives-understand-how-long-apps-take) [![How Do You Talk About Apps With Non Tech People?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-talk-about-apps-with-non-tech-people.webp) Expert Guide How Do You Talk About Apps With Non Tech People? →](https://weareaffective.com/learning-centre/how-do-you-talk-about-apps-with-non-tech-people) [![How Can I Show Investors My App Will Actually Make Money?](https://weareaffective.com/hubfs/learning-centre-images/how-can-i-show-investors-my-app-will-actually-make-money.webp) Expert Guide How Can I Show Investors My App Will Actually Make Money? →](https://weareaffective.com/learning-centre/how-can-i-show-investors-my-app-will-actually-make-money) [![How Do I Set Realistic Revenue Targets for My App?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-set-realistic-revenue-targets-for-my-app.webp) Expert Guide How Do I Set Realistic Revenue Targets for My App? →](https://weareaffective.com/learning-centre/how-do-i-set-realistic-revenue-targets-for-my-app) [![How Do You Build a Comprehensive App Feasibility Framework?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-build-a-comprehensive-app-feasibility-framework.webp) Expert Guide How Do You Build a Comprehensive App Feasibility Framework? →](https://weareaffective.com/learning-centre/how-do-you-build-a-comprehensive-app-feasibility-framework) [![Should My Learning App Be Free or Paid?](https://weareaffective.com/hubfs/learning-centre-images/should-my-learning-app-be-free-or-paid.webp) Expert Guide Should My Learning App Be Free or Paid? →](https://weareaffective.com/learning-centre/should-my-learning-app-be-free-or-paid) [![How to Choose Between Building for Depth of Behaviour and Breadth of Audience](https://weareaffective.com/hubfs/learning-centre-images/how-to-choose-between-building-for-depth-of-behaviour-and-breadth-of-audience.webp) Expert Guide How to Choose Between Building for Depth of Behaviour and Breadth of Audience →](https://weareaffective.com/learning-centre/how-to-choose-between-building-for-depth-of-behaviour-and-breadth-of-audience) [![Should My Logistics App Include Proof of Delivery Features?](https://weareaffective.com/hubfs/learning-centre-images/should-my-logistics-app-include-proof-of-delivery-features.webp) Expert Guide Should My Logistics App Include Proof of Delivery Features? →](https://weareaffective.com/learning-centre/should-my-logistics-app-include-proof-of-delivery-features) [![Should I Trademark My App Name Before Development Starts?](https://weareaffective.com/hubfs/learning-centre-images/should-i-trademark-my-app-name-before-development-starts.webp) Expert Guide Should I Trademark My App Name Before Development Starts? →](https://weareaffective.com/learning-centre/should-i-trademark-my-app-name-before-development-starts) [![What Email Types Work Best for App User Onboarding?](https://weareaffective.com/hubfs/learning-centre-images/what-email-types-work-best-for-app-user-onboarding.webp) Expert Guide What Email Types Work Best for App User Onboarding? →](https://weareaffective.com/learning-centre/what-email-types-work-best-for-app-user-onboarding) [![Whats the Difference Between Copyright and Patents for Apps?](https://weareaffective.com/hubfs/learning-centre-images/whats-the-difference-between-copyright-and-patents-for-apps.webp) Expert Guide Whats the Difference Between Copyright and Patents for Apps? →](https://weareaffective.com/learning-centre/whats-the-difference-between-copyright-and-patents-for-apps) [![How Do You Know if Your Brief Is Actually Buildable?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-know-if-your-brief-is-actually-buildable.webp) Expert Guide How Do You Know if Your Brief Is Actually Buildable? →](https://weareaffective.com/learning-centre/how-do-you-know-if-your-brief-is-actually-buildable) [![How Can You Align App Features With Business Objectives?](https://weareaffective.com/hubfs/learning-centre-images/how-can-you-align-app-features-with-business-objectives.webp) Expert Guide How Can You Align App Features With Business Objectives? →](https://weareaffective.com/learning-centre/how-can-you-align-app-features-with-business-objectives) [![How Do You Build an MVP That Attracts Investors?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-build-an-mvp-that-attracts-investors.webp) Expert Guide How Do You Build an MVP That Attracts Investors? →](https://weareaffective.com/learning-centre/how-do-you-build-an-mvp-that-attracts-investors) [![How to Choose Between Rebuilding a Product and Repositioning It](https://weareaffective.com/hubfs/learning-centre-images/how-to-choose-between-rebuilding-a-product-and-repositioning-it.webp) Expert Guide How to Choose Between Rebuilding a Product and Repositioning It →](https://weareaffective.com/learning-centre/how-to-choose-between-rebuilding-a-product-and-repositioning-it) [![How to Interview a Development Agency Before You Commission a Build](https://weareaffective.com/hubfs/learning-centre-images/how-to-interview-a-development-agency-before-you-commission-a-build.webp) Expert Guide How to Interview a Development Agency Before You Commission a Build →](https://weareaffective.com/learning-centre/how-to-interview-a-development-agency-before-you-commission-a-build) [![The Real Cost of Skipping Discovery, in Numbers](https://weareaffective.com/hubfs/learning-centre-images/the-real-cost-of-skipping-discovery-in-numbers.webp) Expert Guide The Real Cost of Skipping Discovery, in Numbers →](https://weareaffective.com/learning-centre/the-real-cost-of-skipping-discovery-in-numbers-1) [![How Do I Choose Between Bootstrapping and Outside Funding?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-choose-between-bootstrapping-and-outside-funding.webp) Expert Guide How Do I Choose Between Bootstrapping and Outside Funding? →](https://weareaffective.com/learning-centre/how-do-i-choose-between-bootstrapping-and-outside-funding) [![Food Delivery App Success Stories: What We Can Learn From the Winners](https://weareaffective.com/hubfs/learning-centre-images/food-delivery-app-success-stories-what-we-can-learn-from-the-winners.webp) Expert Guide Food Delivery App Success Stories: What We Can Learn From the Winners →](https://weareaffective.com/learning-centre/food-delivery-app-success-stories-what-we-can-learn-from-the-winners) [![The Future of Events: How Apps Are Changing the Way We Gather](https://weareaffective.com/hubfs/learning-centre-images/the-future-of-events-how-apps-are-changing-the-way-we-gather.webp) Expert Guide The Future of Events: How Apps Are Changing the Way We Gather →](https://weareaffective.com/learning-centre/the-future-of-events-how-apps-are-changing-the-way-we-gather) [![What Makes an App Developer Agreement Actually Protect You?](https://weareaffective.com/hubfs/learning-centre-images/what-makes-an-app-developer-agreement-actually-protect-you.webp) Expert Guide What Makes an App Developer Agreement Actually Protect You? →](https://weareaffective.com/learning-centre/what-makes-an-app-developer-agreement-actually-protect-you) [![5 Most Common Mistakes Companies Make When Developing a Branded App](https://weareaffective.com/hubfs/learning-centre-images/5-most-common-mistakes-companies-make-when-developing-a-branded-app.webp) Expert Guide 5 Most Common Mistakes Companies Make When Developing a Branded App →](https://weareaffective.com/learning-centre/5-most-common-mistakes-companies-make-when-developing-a-branded-app) [![Do I Need Designs Before Speaking to an App Developer?](https://weareaffective.com/hubfs/learning-centre-images/do-i-need-designs-before-speaking-to-an-app-developer.webp) Expert Guide Do I Need Designs Before Speaking to an App Developer? →](https://weareaffective.com/learning-centre/do-i-need-designs-before-speaking-to-an-app-developer)

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### Stop guessing. Start with the right foundation.

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Services

[App planning & strategy](https://weareaffective.com/app-planning-strategy) [App design](https://weareaffective.com/app-design-agency) [App UX design](https://weareaffective.com/app-ux-design) [App UI design](https://weareaffective.com/app-ui-design) [App technical architecture](https://weareaffective.com/app-architecture) [Existing app audits](https://weareaffective.com/app-audit)

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Case studies

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About us

[Our Story](https://weareaffective.com/about) [How We Work](https://weareaffective.com/how-we-work)

Guides

[Creating an app](https://weareaffective.com/how-to-create-an-app) [Building an MVP](https://weareaffective.com/building-an-mvp) [Cost and budgeting](https://weareaffective.com/app-development-cost) [App technology](https://weareaffective.com/app-development) [Planning and strategy](https://weareaffective.com/app-planning-strategy) [User research](https://weareaffective.com/app-user-research) [Onboarding design](https://weareaffective.com/app-onboarding-design) [User psychology](https://weareaffective.com/user-psychology-app-design) [Launch and growth](https://weareaffective.com/app-launch-growth)

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