---
title: Experience Design Resources & Insights | We Are Affective
description: Practical guides on app design, UX strategy, and behavioural psychology. Written for founders and product teams who want to build better products.
---

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# UX & UI Design

Create beautiful, intuitive interfaces and exceptional user experiences that delight your app users.

## Latest UX & UI Design Guides

Our most comprehensive resources on ux & ui design.

### [![Wireframing apps to image editing 5 tools for UX UI designers](https://weareaffective.com/hubfs/learning-centre-images/wireframing-apps-to-image-editing-5-tools-for-ux-ui-designers.webp) Expert Guide Wireframing apps to image editing 5 tools for UX UI designers Figma, Balsamiq, Sketch, Adobe XD and Axure RP compared. See how each tool shapes UX decisions and how to pick the right one for your project. Read guide →](https://weareaffective.com/learning-centre/wireframing-apps-to-image-editing-5-tools-for-ux-ui-designers)

### [![Why 90 of users abandon apps during onboarding process](https://weareaffective.com/hubfs/learning-centre-images/why-90-of-users-abandon-apps-during-onboarding-process.webp) Expert Guide Why 90 of users abandon apps during onboarding process Learn why 90% of users abandon apps during onboarding, when they leave, what triggers drop-off, and how better design choices improve early retention. Read guide →](https://weareaffective.com/learning-centre/why-90-of-users-abandon-apps-during-onboarding-process)

### [![Whats the best way to handle food allergies and dietary requirements in my app](https://weareaffective.com/hubfs/learning-centre-images/whats-the-best-way-to-handle-food-allergies-and-dietary-requirements-in-my-app.webp) Expert Guide Whats the best way to handle food allergies and dietary requirements in my app How food delivery apps should handle dietary requirements and allergies, from data collection to interface language, to build genuine user trust. Read guide →](https://weareaffective.com/learning-centre/whats-the-best-way-to-handle-food-allergies-and-dietary-requirements-in-my-app)

### [![Why ignoring app accessibility could cost you millions of users](https://weareaffective.com/hubfs/learning-centre-images/why-ignoring-app-accessibility-could-cost-you-millions-of-users.webp) Expert Guide Why ignoring app accessibility could cost you millions of users Millions of users are excluded by inaccessible apps. Discover what poor accessibility really costs and how to build inclusively from the start. Read guide →](https://weareaffective.com/learning-centre/why-ignoring-app-accessibility-could-cost-you-millions-of-users)

### [![Why do some enterprise apps block screenshots and copy?](https://weareaffective.com/hubfs/learning-centre-images/why-do-some-enterprise-apps-block-screenshots-and-copy.webp) Expert Guide Why do some enterprise apps block screenshots and copy? Enterprise apps block screenshots and copy for security reasons, but these controls carry real UX costs. Here is what drives them and what good looks like. Read guide →](https://weareaffective.com/learning-centre/why-do-some-enterprise-apps-block-screenshots-and-copy)

### [![Whats the difference between a wellness app and a medical app](https://weareaffective.com/hubfs/learning-centre-images/whats-the-difference-between-a-wellness-app-and-a-medical-app.webp) Expert Guide Whats the difference between a wellness app and a medical app Wellness app or medical app? The distinction shapes design, regulation and user trust. Explore how the boundary works and why it matters. Read guide →](https://weareaffective.com/learning-centre/whats-the-difference-between-a-wellness-app-and-a-medical-app)

## More UX & UI Design Guides

Additional expert guides covering essential topics and proven strategies.

#### [![What features make a travel app successful](https://weareaffective.com/hubfs/learning-centre-images/what-features-make-a-travel-app-successful.webp) Expert Guide What features make a travel app successful What makes a travel app succeed? Learn how reducing anxiety, building trust, handling group bookings and offline use keeps users loyal. Read guide →](https://weareaffective.com/learning-centre/what-features-make-a-travel-app-successful)

#### [![What happens when accessibility conflicts with my app design](https://weareaffective.com/hubfs/learning-centre-images/what-happens-when-accessibility-conflicts-with-my-app-design.webp) Expert Guide What happens when accessibility conflicts with my app design Accessibility conflicts in app design often stem from leaving it too late. Discover how to resolve the tension and build accessibility in from the start. Read guide →](https://weareaffective.com/learning-centre/what-happens-when-accessibility-conflicts-with-my-app-design)

#### [![What customer support features should I build into my app](https://weareaffective.com/hubfs/learning-centre-images/what-customer-support-features-should-i-build-into-my-app.webp) Expert Guide What customer support features should I build into my app Discover which customer support features belong in your app, from in-app help and error handling to live chat, proactive guidance, and third-party tools. Read guide →](https://weareaffective.com/learning-centre/what-customer-support-features-should-i-build-into-my-app)

#### [![What happens when your wearable app loses connection](https://weareaffective.com/hubfs/learning-centre-images/what-happens-when-your-wearable-app-loses-connection.webp) Expert Guide What happens when your wearable app loses connection Wearable apps that go blank offline frustrate users and damage trust. Learn how to design reliable offline behaviour for small screens. Read guide →](https://weareaffective.com/learning-centre/what-happens-when-your-wearable-app-loses-connection)

#### [![What features should my estate agent app have to win over customers?](https://weareaffective.com/hubfs/learning-centre-images/what-features-should-my-estate-agent-app-have-to-win-over-customers.webp) Expert Guide What features should my estate agent app have to win over customers? Discover which features make an estate agent app genuinely useful, from smart search and frictionless viewings to mortgage tools and data transparency. Read guide →](https://weareaffective.com/learning-centre/what-features-should-my-estate-agent-app-have-to-win-over-customers)

#### [![What are the key principles of wearable app information architecture?](https://weareaffective.com/hubfs/learning-centre-images/what-are-the-key-principles-of-wearable-app-information-architecture.webp) Expert Guide What are the key principles of wearable app information architecture? Explore key principles of wearable app information architecture, covering glanceability, navigation, progressive disclosure and notification design. Read guide →](https://weareaffective.com/learning-centre/what-are-the-key-principles-of-wearable-app-information-architecture)

#### [![What binary requirements must your app meet for approval](https://weareaffective.com/hubfs/learning-centre-images/what-binary-requirements-must-your-app-meet-for-approval.webp) Expert Guide What binary requirements must your app meet for approval Learn what binary requirements your app must meet for App Store approval, covering AML, KYC, data handling, content rules and pre-build audits. Read guide →](https://weareaffective.com/learning-centre/what-binary-requirements-must-your-app-meet-for-approval)

#### [![Thought leader series: Turn empty states in your mobile app design into bold brand experiences](https://weareaffective.com/hubfs/learning-centre-images/thought-leader-series-turn-empty-states-in-your-mobile-app-design-into-bold-brand-experiences.webp) Expert Guide Thought leader series: Turn empty states in your mobile app design into bold brand experiences Empty states in mobile app design are brand opportunities. Learn how to use them to guide users, build trust and deepen emotional connection. Read guide →](https://weareaffective.com/learning-centre/thought-leader-series-turn-empty-states-in-your-mobile-app-design-into-bold-bran)

#### [![What are the best practices for AI driven user interfaces?](https://weareaffective.com/hubfs/learning-centre-images/what-are-the-best-practices-for-ai-driven-user-interfaces.webp) Expert Guide What are the best practices for AI driven user interfaces? Learn best practices for AI driven user interfaces, covering trust, cognitive load, progressive disclosure and matching outputs to users mental models. Read guide →](https://weareaffective.com/learning-centre/what-are-the-best-practices-for-ai-driven-user-interfaces)

#### [![What are the essential features every startup app needs?](https://weareaffective.com/hubfs/learning-centre-images/what-are-the-essential-features-every-startup-app-needs.webp) Expert Guide What are the essential features every startup app needs? Essential startup app features explained, from trust-building onboarding and clear value to privacy, smart notifications and focused design. Read guide →](https://weareaffective.com/learning-centre/what-are-the-essential-features-every-startup-app-needs)

#### [![The importance of anti bullying policies within social apps](https://weareaffective.com/hubfs/learning-centre-images/the-importance-of-anti-bullying-policies-within-social-apps.webp) Expert Guide The importance of anti bullying policies within social apps Why anti-bullying policies matter in social apps, how design shapes behaviour, and what product teams must do to protect users. Read guide →](https://weareaffective.com/learning-centre/the-importance-of-anti-bullying-policies-within-social-apps)

#### [![Smart app features that users actually want and use](https://weareaffective.com/hubfs/learning-centre-images/smart-app-features-that-users-actually-want-and-use.webp) Expert Guide Smart app features that users actually want and use Most app features are built for builders, not users. Learn why feature decisions go wrong and how to choose what actually drives adoption. Read guide →](https://weareaffective.com/learning-centre/smart-app-features-that-users-actually-want-and-use)

## All UX & UI Design Guides

Browse our complete library of expert resources.

[![Should I include app screenshots in my marketing emails?](https://weareaffective.com/hubfs/learning-centre-images/should-i-include-app-screenshots-in-my-marketing-emails.webp) Expert Guide Should I include app screenshots in my marketing emails? →](https://weareaffective.com/learning-centre/should-i-include-app-screenshots-in-my-marketing-emails) [![Luxury retail apps are a necessary investment for promoting brand loyalty](https://weareaffective.com/hubfs/learning-centre-images/luxury-retail-apps-are-a-necessary-investment-for-promoting-brand-loyalty.webp) Expert Guide Luxury retail apps are a necessary investment for promoting brand loyalty →](https://weareaffective.com/learning-centre/luxury-retail-apps-are-a-necessary-investment-for-promoting-brand-loyalty) [![Luxury brands enhance VIP with apps](https://weareaffective.com/hubfs/learning-centre-images/luxury-brands-enhance-vip-with-apps.webp) Expert Guide Luxury brands enhance VIP with apps →](https://weareaffective.com/learning-centre/luxury-brands-enhance-vip-with-apps) [![Offline functionality: When your app needs to work without wifi](https://weareaffective.com/hubfs/learning-centre-images/offline-functionality-when-your-app-needs-to-work-without-wifi.webp) Expert Guide Offline functionality: When your app needs to work without wifi →](https://weareaffective.com/learning-centre/offline-functionality-when-your-app-needs-to-work-without-wifi) [![Improve the retail experience with a well developed mobile app](https://weareaffective.com/hubfs/learning-centre-images/improve-the-retail-experience-with-a-well-developed-mobile-app.webp) Expert Guide Improve the retail experience with a well developed mobile app →](https://weareaffective.com/learning-centre/improve-the-retail-experience-with-a-well-developed-mobile-app) [![How to choose an iOS app designer in london](https://weareaffective.com/hubfs/learning-centre-images/how-to-choose-an-ios-app-designer-in-london.webp) Expert Guide How to choose an iOS app designer in london →](https://weareaffective.com/learning-centre/how-to-choose-an-ios-app-designer-in-london) [![How Glance decided to make working from home the new normal indefinitely](https://weareaffective.com/hubfs/learning-centre-images/how-glance-decided-to-make-working-from-home-the-new-normal-indefinitely.webp) Expert Guide How Glance decided to make working from home the new normal indefinitely →](https://weareaffective.com/learning-centre/how-glance-decided-to-make-working-from-home-the-new-normal-indefinitely) [![What a Logistics Platform's Driver App and Customer Web Portal Have to Decide Before a Single Screen Is Designed](https://weareaffective.com/hubfs/learning-centre-images/what-a-logistics-platforms-driver-app-and-customer-web-portal-have-to-decide-before-a-single-screen-is-designed.webp) Expert Guide What a Logistics Platform's Driver App and Customer Web Portal Have to Decide Before a Single Screen Is Designed →](https://weareaffective.com/learning-centre/what-a-logistics-platforms-driver-app-and-customer-web-portal-have-to-decide-bef) [![How to Audit a Beauty Brand's Digital Experience Against the Standard Its Packaging Already Sets](https://weareaffective.com/hubfs/learning-centre-images/how-to-audit-a-beauty-brands-digital-experience-against-the-standard-its-packaging-already-sets.webp) Expert Guide How to Audit a Beauty Brand's Digital Experience Against the Standard Its Packaging Already Sets →](https://weareaffective.com/learning-centre/how-to-audit-a-beauty-brands-digital-experience-against-the-standard-its-packagi) [![How to Write a Behavioural Brief That Protects the Brand Through the Build](https://weareaffective.com/hubfs/learning-centre-images/how-to-write-a-behavioural-brief-that-protects-the-brand-through-the-build.webp) Expert Guide How to Write a Behavioural Brief That Protects the Brand Through the Build →](https://weareaffective.com/learning-centre/how-to-write-a-behavioural-brief-that-protects-the-brand-through-the-build) [![How do you find users who will actually pay for your app?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-find-users-who-will-actually-pay-for-your-app.webp) Expert Guide How do you find users who will actually pay for your app? →](https://weareaffective.com/learning-centre/how-do-you-find-users-who-will-actually-pay-for-your-app) [![How do you create a social media strategy that makes apps go viral?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-create-a-social-media-strategy-that-makes-apps-go-viral.webp) Expert Guide How do you create a social media strategy that makes apps go viral? →](https://weareaffective.com/learning-centre/how-do-you-create-a-social-media-strategy-that-makes-apps-go-viral)

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