--- title: Experience Design Resources & Insights | We Are Affective description: Practical guides on app design, UX strategy, and behavioural psychology. Written for founders and product teams who want to build better products. --- [Skip to content](https://weareaffective.com/learning-centre/tag/topic-app-analytics-performance-strategy#main-content) [![we\_are\_affective\_logo\_200](https://weareaffective.com/hs-fs/hubfs/we_are_affective_logo_200.png?width=175&height=48&name=we_are_affective_logo_200.png "we_are_affective_logo_200")](https://weareaffective.com) - [Home](https://weareaffective.com) - About Us - [Our Story](https://weareaffective.com/about) - [How We Work](https://weareaffective.com/how-we-work) - Our Services - [App Planning & Strategy](https://weareaffective.com/app-planning-strategy) - [App Design](https://weareaffective.com/app-design-agency) - [App UX Design](https://weareaffective.com/app-ux-design) - [App UI Design](https://weareaffective.com/app-ui-design) - [App Technical Architecture](https://weareaffective.com/app-architecture) - [Existing App Audits](https://weareaffective.com/app-audit) - [Case Studies](https://weareaffective.com/case-studies) - [Pricing](https://weareaffective.com/pricing) - [Learning Centre](https://weareaffective.com/learning-centre) - [Get Started](https://weareaffective.com/get-started) [← Back to Questions](https://weareaffective.com/learning-centre) # App Analytics & Performance Strategy Track meaningful metrics, analyse user behaviour, and use data-driven insights to optimise the performance of your app. ## Latest App Analytics & Performance Strategy Guides Our most comprehensive resources on app analytics & performance strategy. ### [![Why All of the Best Mobile Games Are Doing Their Marketing in House?](https://weareaffective.com/hubfs/learning-centre-images/why-all-of-the-best-mobile-games-are-doing-their-marketing-in-house.webp) Expert Guide Why All of the Best Mobile Games Are Doing Their Marketing in House? Find out why top mobile game studios are bringing marketing in-house, and what it means for data, retention and growth from day one. Read guide →](https://weareaffective.com/learning-centre/why-all-of-the-best-mobile-games-are-doing-their-marketing-in-house) ### [![Should I Soft Launch My App Before the Big Release?](https://weareaffective.com/hubfs/learning-centre-images/should-i-soft-launch-my-app-before-the-big-release.webp) Expert Guide Should I Soft Launch My App Before the Big Release? Thinking about a soft launch before your app release? Learn what to test, how to structure your testing groups, and when you are ready to scale. Read guide →](https://weareaffective.com/learning-centre/should-i-soft-launch-my-app-before-the-big-release) ### [![Whats the Best Way to Store Data in My Mobile App?](https://weareaffective.com/hubfs/learning-centre-images/whats-the-best-way-to-store-data-in-my-mobile-app.webp) Expert Guide Whats the Best Way to Store Data in My Mobile App? A practical guide to mobile app data storage, covering databases, caching, real-time data, APIs, offline support and long-term scalability. Read guide →](https://weareaffective.com/learning-centre/whats-the-best-way-to-store-data-in-my-mobile-app) ### [![How Do I Set Realistic Growth Targets for My Mobile App?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-set-realistic-growth-targets-for-my-mobile-app.webp) Expert Guide How Do I Set Realistic Growth Targets for My Mobile App? Learn how to set realistic mobile app growth targets by building on solid retention data, acquisition models and milestone planning that accounts for churn Read guide →](https://weareaffective.com/learning-centre/how-do-i-set-realistic-growth-targets-for-my-mobile-app) ### [![Which Google Play Store Optimisation Techniques Drive Downloads?](https://weareaffective.com/hubfs/learning-centre-images/which-google-play-store-optimisation-techniques-drive-downloads.webp) Expert Guide Which Google Play Store Optimisation Techniques Drive Downloads? Learn how Google Play Store optimisation drives downloads, covering keyword research, metadata, icons, reviews and localisation. Read guide →](https://weareaffective.com/learning-centre/which-google-play-store-optimisation-techniques-drive-downloads) ### [![Why Is My App so Slow and Could It Be My Database Design?](https://weareaffective.com/hubfs/learning-centre-images/why-is-my-app-so-slow-and-could-it-be-my-database-design.webp) Expert Guide Why Is My App so Slow and Could It Be My Database Design? Slow apps lose users. Learn how poor database design causes performance problems and what to ask your development team about fixing it. Read guide →](https://weareaffective.com/learning-centre/why-is-my-app-so-slow-and-could-it-be-my-database-design) ## More App Analytics & Performance Strategy Guides Additional expert guides covering essential topics and proven strategies. #### [![How Can I Show Investors My App Will Actually Make Money?](https://weareaffective.com/hubfs/learning-centre-images/how-can-i-show-investors-my-app-will-actually-make-money.webp) Expert Guide How Can I Show Investors My App Will Actually Make Money? Learn what investors really examine when assessing app monetisation, from unit economics and retention data to pricing logic and conversion assumptions. Read guide →](https://weareaffective.com/learning-centre/how-can-i-show-investors-my-app-will-actually-make-money) #### [![How to Write App Marketing Emails That People Actually Want to Read?](https://weareaffective.com/hubfs/learning-centre-images/how-to-write-app-marketing-emails-that-people-actually-want-to-read.webp) Expert Guide How to Write App Marketing Emails That People Actually Want to Read? Learn how to write app marketing emails that get opened, read and acted on, covering subject lines, timing, tone, structure and measuring results. Read guide →](https://weareaffective.com/learning-centre/how-to-write-app-marketing-emails-that-people-actually-want-to-read) #### [![Whats the Difference Between Bug Fixes and New Features](https://weareaffective.com/hubfs/learning-centre-images/whats-the-difference-between-bug-fixes-and-new-features.webp) Expert Guide Whats the Difference Between Bug Fixes and New Features Learn how to tell bug fixes apart from new features, why the line blurs in practice, and how to categorise ambiguous tickets to keep your roadmap honest. Read guide →](https://weareaffective.com/learning-centre/whats-the-difference-between-bug-fixes-and-new-features) #### [![How Do I Set Realistic Revenue Targets for My App?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-set-realistic-revenue-targets-for-my-app.webp) Expert Guide How Do I Set Realistic Revenue Targets for My App? Learn how to set realistic app revenue targets using bottom-up forecasting, market sizing, and key metrics to build a forecast you can actually hit. Read guide →](https://weareaffective.com/learning-centre/how-do-i-set-realistic-revenue-targets-for-my-app) #### [![Should I Run Paid Social Media Ads for My App or Stick to Organic Posts?](https://weareaffective.com/hubfs/learning-centre-images/should-i-run-paid-social-media-ads-for-my-app-or-stick-to-organic-posts.webp) Expert Guide Should I Run Paid Social Media Ads for My App or Stick to Organic Posts? Learn when to run paid social ads for your app and when organic content works better, with guidance on budgets, platforms, timing and what to measure. Read guide →](https://weareaffective.com/learning-centre/should-i-run-paid-social-media-ads-for-my-app-or-stick-to-organic-posts) #### [![How Do I Track Which Aso Changes Actually Work?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-track-which-aso-changes-actually-work.webp) Expert Guide How Do I Track Which Aso Changes Actually Work? Learn how to track ASO changes that actually work, cut through noisy data, run clean tests and build a repeatable testing cadence your team can follow. Read guide →](https://weareaffective.com/learning-centre/how-do-i-track-which-aso-changes-actually-work) #### [![How Do I Know if My App Update Schedule Is Too Slow?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-know-if-my-app-update-schedule-is-too-slow.webp) Expert Guide How Do I Know if My App Update Schedule Is Too Slow? Find out what a slow app update schedule really signals, why it is rarely an engineering problem, and how to use your release cadence as a diagnostic. Read guide →](https://weareaffective.com/learning-centre/how-do-i-know-if-my-app-update-schedule-is-too-slow) #### [![How Can I Get Featured on the App Store?](https://weareaffective.com/hubfs/learning-centre-images/how-can-i-get-featured-on-the-app-store.webp) Expert Guide How Can I Get Featured on the App Store? Learn what Apple and Google Play editorial teams look for when featuring apps, and how to improve your chances from design decisions to submission. Read guide →](https://weareaffective.com/learning-centre/how-can-i-get-featured-on-the-app-store) #### [![Why You Should Consider Going Mobile Only?](https://weareaffective.com/hubfs/learning-centre-images/why-you-should-consider-going-mobile-only.webp) Expert Guide Why You Should Consider Going Mobile Only? Considering a mobile-only product? This article covers when it makes sense, who you exclude, how it affects growth, and what to weigh first. Read guide →](https://weareaffective.com/learning-centre/why-you-should-consider-going-mobile-only) #### [![Should I Focus on Getting New Users or Keeping Existing Ones Happy?](https://weareaffective.com/hubfs/learning-centre-images/should-i-focus-on-getting-new-users-or-keeping-existing-ones-happy.webp) Expert Guide Should I Focus on Getting New Users or Keeping Existing Ones Happy? Acquisition vs retention: find out which to prioritise, why the answer depends on your stage, and how silent churn may be undermining your growth. Read guide →](https://weareaffective.com/learning-centre/should-i-focus-on-getting-new-users-or-keeping-existing-ones-happy) #### [![What App Metrics Do Investors Really Care About?](https://weareaffective.com/hubfs/learning-centre-images/what-app-metrics-do-investors-really-care-about.webp) Expert Guide What App Metrics Do Investors Really Care About? Investors look beyond download counts. Discover which app metrics actually matter, from retention and activation rates to churn, session depth and DAU/MAU. Read guide →](https://weareaffective.com/learning-centre/what-app-metrics-do-investors-really-care-about) #### [![How to Choose Between Rebuilding a Product and Repositioning It](https://weareaffective.com/hubfs/learning-centre-images/how-to-choose-between-rebuilding-a-product-and-repositioning-it.webp) Expert Guide How to Choose Between Rebuilding a Product and Repositioning It Learn how to read your retention data and choose correctly between rebuilding, redesigning or repositioning your product. Read guide →](https://weareaffective.com/learning-centre/how-to-choose-between-rebuilding-a-product-and-repositioning-it) ## All App Analytics & Performance Strategy Guides Browse our complete library of expert resources. [![How to Write a Product Brief a Development Team Can Price Accurately](https://weareaffective.com/hubfs/learning-centre-images/how-to-write-a-product-brief-a-development-team-can-price-accurately.webp) Expert Guide How to Write a Product Brief a Development Team Can Price Accurately →](https://weareaffective.com/learning-centre/how-to-write-a-product-brief-a-development-team-can-price-accurately) [![Whats the Difference Between App Performance on iOS and Android](https://weareaffective.com/hubfs/learning-centre-images/whats-the-difference-between-app-performance-on-ios-and-android.webp) Expert Guide Whats the Difference Between App Performance on iOS and Android →](https://weareaffective.com/learning-centre/whats-the-difference-between-app-performance-on-ios-and-android) [![Why Your Map Based App Keeps Crashing and How to Fix It?](https://weareaffective.com/hubfs/learning-centre-images/why-your-map-based-app-keeps-crashing-and-how-to-fix-it.webp) Expert Guide Why Your Map Based App Keeps Crashing and How to Fix It? →](https://weareaffective.com/learning-centre/why-your-map-based-app-keeps-crashing-and-how-to-fix-it) [![How Do You Plan for App Updates After Launch?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-plan-for-app-updates-after-launch.webp) Expert Guide How Do You Plan for App Updates After Launch? →](https://weareaffective.com/learning-centre/how-do-you-plan-for-app-updates-after-launch) [![What Do I Do if My App Fails or Nobody Downloads It?](https://weareaffective.com/hubfs/learning-centre-images/what-do-i-do-if-my-app-fails-or-nobody-downloads-it.webp) Expert Guide What Do I Do if My App Fails or Nobody Downloads It? →](https://weareaffective.com/learning-centre/what-do-i-do-if-my-app-fails-or-nobody-downloads-it) [![How Do I Build My App to Handle Ten Times More Users?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-build-my-app-to-handle-ten-times-more-users.webp) Expert Guide How Do I Build My App to Handle Ten Times More Users? →](https://weareaffective.com/learning-centre/how-do-i-build-my-app-to-handle-ten-times-more-users) [![How Should You Budget for Post Launch App Maintenance?](https://weareaffective.com/hubfs/learning-centre-images/how-should-you-budget-for-post-launch-app-maintenance.webp) Expert Guide How Should You Budget for Post Launch App Maintenance? →](https://weareaffective.com/learning-centre/how-should-you-budget-for-post-launch-app-maintenance) [![Can I Manage App Customer Support by Myself or Do I Need a Team?](https://weareaffective.com/hubfs/learning-centre-images/can-i-manage-app-customer-support-by-myself-or-do-i-need-a-team.webp) Expert Guide Can I Manage App Customer Support by Myself or Do I Need a Team? →](https://weareaffective.com/learning-centre/can-i-manage-app-customer-support-by-myself-or-do-i-need-a-team) [![What a Regional Theatre's Booking App Revealed About Repeat Attendance Behaviour](https://weareaffective.com/hubfs/learning-centre-images/what-a-regional-theatres-booking-app-revealed-about-repeat-attendance-behaviour.webp) Expert Guide What a Regional Theatre's Booking App Revealed About Repeat Attendance Behaviour →](https://weareaffective.com/learning-centre/what-a-regional-theatres-booking-app-revealed-about-repeat-attendance-behaviour) [![What a Behavioural Retrospective Looks Like Three Months After Launch](https://weareaffective.com/hubfs/learning-centre-images/what-a-behavioural-retrospective-looks-like-three-months-after-launch.webp) Expert Guide What a Behavioural Retrospective Looks Like Three Months After Launch →](https://weareaffective.com/learning-centre/what-a-behavioural-retrospective-looks-like-three-months-after-launch) [![5 Performance Red Flags That Could Be Killing Your Apps Success](https://weareaffective.com/hubfs/learning-centre-images/5-performance-red-flags-that-could-be-killing-your-apps-success.webp) Expert Guide 5 Performance Red Flags That Could Be Killing Your Apps Success →](https://weareaffective.com/learning-centre/5-performance-red-flags-that-could-be-killing-your-apps-success) [![Whats Included in Ongoing App Maintenance?](https://weareaffective.com/hubfs/learning-centre-images/whats-included-in-ongoing-app-maintenance.webp) Expert Guide Whats Included in Ongoing App Maintenance? →](https://weareaffective.com/learning-centre/whats-included-in-ongoing-app-maintenance-1) Load More Guides ### Stop guessing. 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