---
title: Experience Design Resources & Insights | We Are Affective
description: Practical guides on app design, UX strategy, and behavioural psychology. Written for founders and product teams who want to build better products.
---

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# App Analytics & Performance Strategy

Track meaningful metrics, analyse user behaviour, and use data-driven insights to optimise the performance of your app.

## All App Analytics & Performance Strategy Guides

Browse our complete library of expert resources.

[![The hidden benefits of DevOps that most app owners never consider](https://weareaffective.com/hubfs/learning-centre-images/the-hidden-benefits-of-devops-that-most-app-owners-never-consider.webp) Expert Guide The hidden benefits of DevOps that most app owners never consider →](https://weareaffective.com/learning-centre/the-hidden-benefits-of-devops-that-most-app-owners-never-consider) [![Should my fitness app be free with ads or paid with premium features?](https://weareaffective.com/hubfs/learning-centre-images/should-my-fitness-app-be-free-with-ads-or-paid-with-premium-features.webp) Expert Guide Should my fitness app be free with ads or paid with premium features? →](https://weareaffective.com/learning-centre/should-my-fitness-app-be-free-with-ads-or-paid-with-premium-features) [![Not all data is created equally: How your app developers can determine your highest value data](https://weareaffective.com/hubfs/learning-centre-images/not-all-data-is-created-equally-how-your-app-developers-can-determine-your-highest-value-data.webp) Expert Guide Not all data is created equally: How your app developers can determine your highest value data →](https://weareaffective.com/learning-centre/not-all-data-is-created-equally-how-your-app-developers-can-determine-your-highe) [![Is dirty data ruining your mobile apps purpose? What app developers need to know](https://weareaffective.com/hubfs/learning-centre-images/is-dirty-data-ruining-your-mobile-apps-purpose-what-app-developers-need-to-know.webp) Expert Guide Is dirty data ruining your mobile apps purpose? What app developers need to know →](https://weareaffective.com/learning-centre/is-dirty-data-ruining-your-mobile-apps-purpose-what-app-developers-need-to-know) [![How often should I send marketing emails to my app users?](https://weareaffective.com/hubfs/learning-centre-images/how-often-should-i-send-marketing-emails-to-my-app-users.webp) Expert Guide How often should I send marketing emails to my app users? →](https://weareaffective.com/learning-centre/how-often-should-i-send-marketing-emails-to-my-app-users) [![How often should you check your app analytics?](https://weareaffective.com/hubfs/learning-centre-images/how-often-should-you-check-your-app-analytics.webp) Expert Guide How often should you check your app analytics? →](https://weareaffective.com/learning-centre/how-often-should-you-check-your-app-analytics) [![How often should I check my apps performance?](https://weareaffective.com/hubfs/learning-centre-images/how-often-should-i-check-my-apps-performance.webp) Expert Guide How often should I check my apps performance? →](https://weareaffective.com/learning-centre/how-often-should-i-check-my-apps-performance) [![How much does app performance monitoring cost?](https://weareaffective.com/hubfs/learning-centre-images/how-much-does-app-performance-monitoring-cost.webp) Expert Guide How much does app performance monitoring cost? →](https://weareaffective.com/learning-centre/how-much-does-app-performance-monitoring-cost) [![How do you segment app users for better email results?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-segment-app-users-for-better-email-results.webp) Expert Guide How do you segment app users for better email results? →](https://weareaffective.com/learning-centre/how-do-you-segment-app-users-for-better-email-results) [![How do you set up app analytics without a technical background?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-set-up-app-analytics-without-a-technical-background.webp) Expert Guide How do you set up app analytics without a technical background? →](https://weareaffective.com/learning-centre/how-do-you-set-up-app-analytics-without-a-technical-background) [![How long should it take to fix a bug in my app?](https://weareaffective.com/hubfs/learning-centre-images/how-long-should-it-take-to-fix-a-bug-in-my-app.webp) Expert Guide How long should it take to fix a bug in my app? →](https://weareaffective.com/learning-centre/how-long-should-it-take-to-fix-a-bug-in-my-app) [![How do you create scoring systems for developer evaluation?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-create-scoring-systems-for-developer-evaluation.webp) Expert Guide How do you create scoring systems for developer evaluation? →](https://weareaffective.com/learning-centre/how-do-you-create-scoring-systems-for-developer-evaluation) [![How to Translate a Behavioural Finding Into a Line a Finance Director Will Fund](https://weareaffective.com/hubfs/learning-centre-images/how-to-translate-a-behavioural-finding-into-a-line-a-finance-director-will-fund.webp) Expert Guide How to Translate a Behavioural Finding Into a Line a Finance Director Will Fund →](https://weareaffective.com/learning-centre/how-to-translate-a-behavioural-finding-into-a-line-a-finance-director-will-fund) [![How do you create email campaigns that drive app downloads?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-create-email-campaigns-that-drive-app-downloads.webp) Expert Guide How do you create email campaigns that drive app downloads? →](https://weareaffective.com/learning-centre/how-do-you-create-email-campaigns-that-drive-app-downloads) [![How do you design for users who never leave feedback?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-design-for-users-who-never-leave-feedback.webp) Expert Guide How do you design for users who never leave feedback? →](https://weareaffective.com/learning-centre/how-do-you-design-for-users-who-never-leave-feedback) [![How do you calculate ROI for your enterprise app investment?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-calculate-roi-for-your-enterprise-app-investment.webp) Expert Guide How do you calculate ROI for your enterprise app investment? →](https://weareaffective.com/learning-centre/how-do-you-calculate-roi-for-your-enterprise-app-investment) [![How do I track social media ROI for my app marketing?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-track-social-media-roi-for-my-app-marketing.webp) Expert Guide How do I track social media ROI for my app marketing? →](https://weareaffective.com/learning-centre/how-do-i-track-social-media-roi-for-my-app-marketing) [![How do I segment my email list for better app marketing results?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-segment-my-email-list-for-better-app-marketing-results.webp) Expert Guide How do I segment my email list for better app marketing results? →](https://weareaffective.com/learning-centre/how-do-i-segment-my-email-list-for-better-app-marketing-results) [![How do I track exercise data accurately in my fitness app?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-track-exercise-data-accurately-in-my-fitness-app.webp) Expert Guide How do I track exercise data accurately in my fitness app? →](https://weareaffective.com/learning-centre/how-do-i-track-exercise-data-accurately-in-my-fitness-app) [![How do you build a sustainable app revenue framework?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-build-a-sustainable-app-revenue-framework.webp) Expert Guide How do you build a sustainable app revenue framework? →](https://weareaffective.com/learning-centre/how-do-you-build-a-sustainable-app-revenue-framework) [![How do I make my app show up in search results?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-make-my-app-show-up-in-search-results.webp) Expert Guide How do I make my app show up in search results? →](https://weareaffective.com/learning-centre/how-do-i-make-my-app-show-up-in-search-results) [![How do I know if my app is ready for more users?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-know-if-my-app-is-ready-for-more-users.webp) Expert Guide How do I know if my app is ready for more users? →](https://weareaffective.com/learning-centre/how-do-i-know-if-my-app-is-ready-for-more-users) [![How do I optimise my app for the Google Play Store?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-optimise-my-app-for-the-google-play-store.webp) Expert Guide How do I optimise my app for the Google Play Store? →](https://weareaffective.com/learning-centre/how-do-i-optimise-my-app-for-the-google-play-store) [![How do I monitor my apps performance without being a tech expert?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-monitor-my-apps-performance-without-being-a-tech-expert.webp) Expert Guide How do I monitor my apps performance without being a tech expert? →](https://weareaffective.com/learning-centre/how-do-i-monitor-my-apps-performance-without-being-a-tech-expert) [![How do I optimise my app for the Apple App Store?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-optimise-my-app-for-the-apple-app-store.webp) Expert Guide How do I optimise my app for the Apple App Store? →](https://weareaffective.com/learning-centre/how-do-i-optimise-my-app-for-the-apple-app-store) [![How do I measure success after launching my MVP?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-measure-success-after-launching-my-mvp.webp) Expert Guide How do I measure success after launching my MVP? →](https://weareaffective.com/learning-centre/how-do-i-measure-success-after-launching-my-mvp) [![How do I compare my apps speed to others in my niche?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-compare-my-apps-speed-to-others-in-my-niche.webp) Expert Guide How do I compare my apps speed to others in my niche? →](https://weareaffective.com/learning-centre/how-do-i-compare-my-apps-speed-to-others-in-my-niche) [![The Economics of a Second Purchase in a Supplements Brand, Line by Line](https://weareaffective.com/hubfs/learning-centre-images/the-economics-of-a-second-purchase-in-a-supplements-brand-line-by-line.webp) Expert Guide The Economics of a Second Purchase in a Supplements Brand, Line by Line →](https://weareaffective.com/learning-centre/the-economics-of-a-second-purchase-in-a-supplements-brand-line-by-line) [![How do I choose the right category for my app in the App Store?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-choose-the-right-category-for-my-app-in-the-app-store.webp) Expert Guide How do I choose the right category for my app in the App Store? →](https://weareaffective.com/learning-centre/how-do-i-choose-the-right-category-for-my-app-in-the-app-store) [![How to Make the Commercial Case for Experience Investment in a Boardroom That Only Speaks Revenue](https://weareaffective.com/hubfs/learning-centre-images/how-to-make-the-commercial-case-for-experience-investment-in-a-boardroom-that-only-speaks-revenue.webp) Expert Guide How to Make the Commercial Case for Experience Investment in a Boardroom That Only Speaks Revenue →](https://weareaffective.com/learning-centre/how-to-make-the-commercial-case-for-experience-investment-in-a-boardroom-that-on)

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