--- title: Experience Design Resources & Insights | We Are Affective description: Practical guides on app design, UX strategy, and behavioural psychology. Written for founders and product teams who want to build better products. --- [Skip to content](https://weareaffective.com/learning-centre/tag/topic-app-onboarding-psychology#main-content) [![we\_are\_affective\_logo\_200](https://weareaffective.com/hs-fs/hubfs/we_are_affective_logo_200.png?width=175&height=48&name=we_are_affective_logo_200.png "we_are_affective_logo_200")](https://weareaffective.com) - [Home](https://weareaffective.com) - About Us - [Our Story](https://weareaffective.com/about) - [How We Work](https://weareaffective.com/how-we-work) - Our Services - [App Planning & Strategy](https://weareaffective.com/app-planning-strategy) - [App Design](https://weareaffective.com/app-design-agency) - [App UX Design](https://weareaffective.com/app-ux-design) - [App UI Design](https://weareaffective.com/app-ui-design) - [App Technical Architecture](https://weareaffective.com/app-architecture) - [Existing App Audits](https://weareaffective.com/app-audit) - [Case Studies](https://weareaffective.com/case-studies) - [Pricing](https://weareaffective.com/pricing) - [Learning Centre](https://weareaffective.com/learning-centre) - [Get Started](https://weareaffective.com/get-started) [← Back to Questions](https://weareaffective.com/learning-centre) # App Onboarding Psychology Design onboarding experiences that convert new users into engaged, long-term customers using psychological principles. ## Latest App Onboarding Psychology Guides Our most comprehensive resources on app onboarding psychology. ### [![Whats the best way to create personalised workout plans in my app](https://weareaffective.com/hubfs/learning-centre-images/whats-the-best-way-to-create-personalised-workout-plans-in-my-app.webp) Expert Guide Whats the best way to create personalised workout plans in my app Learn how to build personalised workout plans in your fitness app, from onboarding data to adaptive logic that keeps users engaged long term. Read guide →](https://weareaffective.com/learning-centre/whats-the-best-way-to-create-personalised-workout-plans-in-my-app) ### [![What should I spend on getting new app users?](https://weareaffective.com/hubfs/learning-centre-images/what-should-i-spend-on-getting-new-app-users.webp) Expert Guide What should I spend on getting new app users? Learn how to set a sustainable app user acquisition budget by understanding retention, lifetime value and onboarding before you spend a penny on growth. Read guide →](https://weareaffective.com/learning-centre/what-should-i-spend-on-getting-new-app-users) ### [![What makes a mobile app launch successful](https://weareaffective.com/hubfs/learning-centre-images/what-makes-a-mobile-app-launch-successful.webp) Expert Guide What makes a mobile app launch successful What makes a mobile app launch successful? Covers platform choice, App Store presence, onboarding, permissions, and building lasting retention. Read guide →](https://weareaffective.com/learning-centre/what-makes-a-mobile-app-launch-successful) ### [![What makes an app successful in the App Store](https://weareaffective.com/hubfs/learning-centre-images/what-makes-an-app-successful-in-the-app-store.webp) Expert Guide What makes an app successful in the App Store Discover what makes an App Store listing succeed, from keyword strategy and category choice to screenshots, ratings, onboarding and long-term visibility. Read guide →](https://weareaffective.com/learning-centre/what-makes-an-app-successful-in-the-app-store) ### [![What makes an app popular](https://weareaffective.com/hubfs/learning-centre-images/what-makes-an-app-popular.webp) Expert Guide What makes an app popular What actually makes apps popular? Explore first impressions, onboarding, user behaviour and why doing fewer things exceptionally well matters most. Read guide →](https://weareaffective.com/learning-centre/what-makes-an-app-popular) ### [![Why 90 of users abandon apps during onboarding process](https://weareaffective.com/hubfs/learning-centre-images/why-90-of-users-abandon-apps-during-onboarding-process.webp) Expert Guide Why 90 of users abandon apps during onboarding process Learn why 90% of users abandon apps during onboarding, when they leave, what triggers drop-off, and how better design choices improve early retention. Read guide →](https://weareaffective.com/learning-centre/why-90-of-users-abandon-apps-during-onboarding-process) ## More App Onboarding Psychology Guides Additional expert guides covering essential topics and proven strategies. #### [![What 'Emotional Readiness' Means When Deciding How Much to Show a User on Arrival](https://weareaffective.com/hubfs/learning-centre-images/what-emotional-readiness-means-when-deciding-how-much-to-show-a-user-on-arrival.webp) Expert Guide What 'Emotional Readiness' Means When Deciding How Much to Show a User on Arrival Learn what emotional readiness means in UX design, why arrival is the highest-stakes moment, and how to layer information to match users' emotional state. Read guide →](https://weareaffective.com/learning-centre/what-emotional-readiness-means-when-deciding-how-much-to-show-a-user-on-arrival) #### [![Whats the best email marketing platform for app developers](https://weareaffective.com/hubfs/learning-centre-images/whats-the-best-email-marketing-platform-for-app-developers.webp) Expert Guide Whats the best email marketing platform for app developers Choosing an email platform for your app? This guide helps you match the right tool to your actual retention and onboarding needs. Read guide →](https://weareaffective.com/learning-centre/whats-the-best-email-marketing-platform-for-app-developers) #### [![Why launching an app is not the final step](https://weareaffective.com/hubfs/learning-centre-images/why-launching-an-app-is-not-the-final-step.webp) Expert Guide Why launching an app is not the final step Launching your app is just the beginning. Discover why retention, onboarding and core experience matter far more than go-live day. Read guide →](https://weareaffective.com/learning-centre/why-launching-an-app-is-not-the-final-step) #### [![Why do some app names stick in peoples minds better?](https://weareaffective.com/hubfs/learning-centre-images/why-do-some-app-names-stick-in-peoples-minds-better.webp) Expert Guide Why do some app names stick in peoples minds better? Find out why some app names stick in the memory while others fade instantly, covering distinctiveness, fluency, emotion and phonetics. Read guide →](https://weareaffective.com/learning-centre/why-do-some-app-names-stick-in-peoples-minds-better) #### [![When should you spend more on your app?](https://weareaffective.com/hubfs/learning-centre-images/when-should-you-spend-more-on-your-app.webp) Expert Guide When should you spend more on your app? Find out when your app genuinely needs more investment, from failing onboarding and poor retention to weak App Store presence and word-of-mouth limits. Read guide →](https://weareaffective.com/learning-centre/when-should-you-spend-more-on-your-app) #### [![Whats the difference between casual and hardcore mobile games](https://weareaffective.com/hubfs/learning-centre-images/whats-the-difference-between-casual-and-hardcore-mobile-games.webp) Expert Guide Whats the difference between casual and hardcore mobile games Casual and hardcore mobile games differ beyond difficulty. Discover how session length, psychology, monetisation and onboarding shape each audience. Read guide →](https://weareaffective.com/learning-centre/whats-the-difference-between-casual-and-hardcore-mobile-games) #### [![What features must your social media app include to succeed?](https://weareaffective.com/hubfs/learning-centre-images/what-features-must-your-social-media-app-include-to-succeed.webp) Expert Guide What features must your social media app include to succeed? Which social media app features drive real retention? This guide covers habit loops, onboarding, trust, moderation and social architecture. Read guide →](https://weareaffective.com/learning-centre/what-features-must-your-social-media-app-include-to-succeed) #### [![What 'Progressive Disclosure' Actually Means When Applied to a Customer's Emotional Readiness](https://weareaffective.com/hubfs/learning-centre-images/what-progressive-disclosure-actually-means-when-applied-to-a-customers-emotional-readiness.webp) Expert Guide What 'Progressive Disclosure' Actually Means When Applied to a Customer's Emotional Readiness Progressive disclosure is not just about hiding menus. Learn how emotional readiness shapes what information users can absorb, with worked examples. Read guide →](https://weareaffective.com/learning-centre/what-progressive-disclosure-actually-means-when-applied-to-a-customers-emotional) #### [![Thought leader series: Turn empty states in your mobile app design into bold brand experiences](https://weareaffective.com/hubfs/learning-centre-images/thought-leader-series-turn-empty-states-in-your-mobile-app-design-into-bold-brand-experiences.webp) Expert Guide Thought leader series: Turn empty states in your mobile app design into bold brand experiences Empty states in mobile app design are brand opportunities. Learn how to use them to guide users, build trust and deepen emotional connection. 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[![What consent do I need to get from my app users?](https://weareaffective.com/hubfs/learning-centre-images/what-consent-do-i-need-to-get-from-my-app-users.webp) Expert Guide What consent do I need to get from my app users? →](https://weareaffective.com/learning-centre/what-consent-do-i-need-to-get-from-my-app-users) [![The psychology behind successful startup app design](https://weareaffective.com/hubfs/learning-centre-images/the-psychology-behind-successful-startup-app-design.webp) Expert Guide The psychology behind successful startup app design →](https://weareaffective.com/learning-centre/the-psychology-behind-successful-startup-app-design) [![Solving the top security concerns for mobile app development](https://weareaffective.com/hubfs/learning-centre-images/solving-the-top-security-concerns-for-mobile-app-development.webp) Expert Guide Solving the top security concerns for mobile app development →](https://weareaffective.com/learning-centre/solving-the-top-security-concerns-for-mobile-app-development) [![The best content strategies for your mobile app developers to leverage](https://weareaffective.com/hubfs/learning-centre-images/the-best-content-strategies-for-your-mobile-app-developers-to-leverage.webp) Expert Guide The best content strategies for your mobile app developers to leverage →](https://weareaffective.com/learning-centre/the-best-content-strategies-for-your-mobile-app-developers-to-leverage) [![The complete guide to keeping your app alive and thriving](https://weareaffective.com/hubfs/learning-centre-images/the-complete-guide-to-keeping-your-app-alive-and-thriving.webp) Expert Guide The complete guide to keeping your app alive and thriving →](https://weareaffective.com/learning-centre/the-complete-guide-to-keeping-your-app-alive-and-thriving) [![Why a Wellness Product's Education Layer Has to Be Designed Around Anxiety, Not Around Information](https://weareaffective.com/hubfs/learning-centre-images/why-a-wellness-products-education-layer-has-to-be-designed-around-anxiety-not-around-information.webp) Expert Guide Why a Wellness Product's Education Layer Has to Be Designed Around Anxiety, Not Around Information →](https://weareaffective.com/learning-centre/why-a-wellness-products-education-layer-has-to-be-designed-around-anxiety-not-ar) [![Should I send different emails to free vs paid app users?](https://weareaffective.com/hubfs/learning-centre-images/should-i-send-different-emails-to-free-vs-paid-app-users.webp) Expert Guide Should I send different emails to free vs paid app users? →](https://weareaffective.com/learning-centre/should-i-send-different-emails-to-free-vs-paid-app-users) [![Not all data is created equally: How your app developers can determine your highest value data](https://weareaffective.com/hubfs/learning-centre-images/not-all-data-is-created-equally-how-your-app-developers-can-determine-your-highest-value-data.webp) Expert Guide Not all data is created equally: How your app developers can determine your highest value data →](https://weareaffective.com/learning-centre/not-all-data-is-created-equally-how-your-app-developers-can-determine-your-highe) [![How to make sure your app becomes popular](https://weareaffective.com/hubfs/learning-centre-images/how-to-make-sure-your-app-becomes-popular.webp) Expert Guide How to make sure your app becomes popular →](https://weareaffective.com/learning-centre/how-to-make-sure-your-app-becomes-popular) [![How a well crafted app can enhance ROI](https://weareaffective.com/hubfs/learning-centre-images/how-a-well-crafted-app-can-enhance-roi.webp) Expert Guide How a well crafted app can enhance ROI →](https://weareaffective.com/learning-centre/how-well-crafted-app-enhance-roi) [![How often should I send marketing emails to my app users?](https://weareaffective.com/hubfs/learning-centre-images/how-often-should-i-send-marketing-emails-to-my-app-users.webp) Expert Guide How often should I send marketing emails to my app users? →](https://weareaffective.com/learning-centre/how-often-should-i-send-marketing-emails-to-my-app-users) [![How much can I make from a mobile app?](https://weareaffective.com/hubfs/learning-centre-images/how-much-can-i-make-from-a-mobile-app.webp) Expert Guide How much can I make from a mobile app? →](https://weareaffective.com/learning-centre/how-much-can-i-make-from-a-mobile-app) Load More Guides ### Stop guessing. 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