---
title: Experience Design Resources & Insights | We Are Affective
description: Practical guides on app design, UX strategy, and behavioural psychology. Written for founders and product teams who want to build better products.
---

[Skip to content](https://weareaffective.com/learning-centre/tag/topic-app-store-strategy/page/2#main-content)

[![we\_are\_affective\_logo\_200](https://weareaffective.com/hs-fs/hubfs/we_are_affective_logo_200.png?width=175&height=48&name=we_are_affective_logo_200.png "we_are_affective_logo_200")](https://weareaffective.com)

- [Home](https://weareaffective.com)
- About Us 
  
    - [Our Story](https://weareaffective.com/about)
    - [How We Work](https://weareaffective.com/how-we-work)
- Our Services 
  
    - [App Planning & Strategy](https://weareaffective.com/app-planning-strategy)
    - [App Design](https://weareaffective.com/app-design-agency)
    - [App UX Design](https://weareaffective.com/app-ux-design)
    - [App UI Design](https://weareaffective.com/app-ui-design)
    - [App Technical Architecture](https://weareaffective.com/app-architecture)
    - [Existing App Audits](https://weareaffective.com/app-audit)
- [Case Studies](https://weareaffective.com/case-studies)
- [Pricing](https://weareaffective.com/pricing)
- [Learning Centre](https://weareaffective.com/learning-centre)

- [Get Started](https://weareaffective.com/get-started)

[← Back to Questions](https://weareaffective.com/learning-centre)

# App Store Strategy

Master app store optimisation, psychology, submission processes, and review management.

## All App Store Strategy Guides

Browse our complete library of expert resources.

[![How do I stop my app disappearing in search results?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-stop-my-app-disappearing-in-search-results.webp) Expert Guide How do I stop my app disappearing in search results? →](https://weareaffective.com/learning-centre/how-do-i-stop-my-app-disappearing-in-search-results) [![How do I protect my brand before launching a new app?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-protect-my-brand-before-launching-a-new-app.webp) Expert Guide How do I protect my brand before launching a new app? →](https://weareaffective.com/learning-centre/how-do-i-protect-my-brand-before-launching-a-new-app) [![How do I make my app show up in search results?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-make-my-app-show-up-in-search-results.webp) Expert Guide How do I make my app show up in search results? →](https://weareaffective.com/learning-centre/how-do-i-make-my-app-show-up-in-search-results) [![How do I optimise my app for the Google Play Store?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-optimise-my-app-for-the-google-play-store.webp) Expert Guide How do I optimise my app for the Google Play Store? →](https://weareaffective.com/learning-centre/how-do-i-optimise-my-app-for-the-google-play-store) [![How do I optimise my app for the Apple App Store?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-optimise-my-app-for-the-apple-app-store.webp) Expert Guide How do I optimise my app for the Apple App Store? →](https://weareaffective.com/learning-centre/how-do-i-optimise-my-app-for-the-apple-app-store) [![How do I localise my App Store listing for different countries?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-localise-my-app-store-listing-for-different-countries.webp) Expert Guide How do I localise my App Store listing for different countries? →](https://weareaffective.com/learning-centre/how-do-i-localise-my-app-store-listing-for-different-countries) [![How do I pick the perfect images for my mobile app?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-pick-the-perfect-images-for-my-mobile-app.webp) Expert Guide How do I pick the perfect images for my mobile app? →](https://weareaffective.com/learning-centre/how-do-i-pick-the-perfect-images-for-my-mobile-app) [![How do I choose the right category for my app in the App Store?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-choose-the-right-category-for-my-app-in-the-app-store.webp) Expert Guide How do I choose the right category for my app in the App Store? →](https://weareaffective.com/learning-centre/how-do-i-choose-the-right-category-for-my-app-in-the-app-store) [![How do I get more downloads of my mobile app?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-get-more-downloads-of-my-mobile-app.webp) Expert Guide How do I get more downloads of my mobile app? →](https://weareaffective.com/learning-centre/how-do-i-get-more-downloads-of-my-mobile-app) [![How do I create an app launch that gets attention?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-create-an-app-launch-that-gets-attention.webp) Expert Guide How do I create an app launch that gets attention? →](https://weareaffective.com/learning-centre/how-do-i-create-an-app-launch-that-gets-attention) [![How do I handle age restrictions in my App Store listing?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-handle-age-restrictions-in-my-app-store-listing.webp) Expert Guide How do I handle age restrictions in my App Store listing? →](https://weareaffective.com/learning-centre/how-do-i-handle-age-restrictions-in-my-app-store-listing) [![Why Do Most Indie Mobile Games Fail?](https://weareaffective.com/hubfs/learning-centre-images/why-do-most-indie-mobile-games-fail.webp) Expert Guide Why Do Most Indie Mobile Games Fail? →](https://weareaffective.com/learning-centre/why-do-most-indie-mobile-games-fail-1) [![Is It Easy to Promote a Mobile App?](https://weareaffective.com/hubfs/learning-centre-images/is-it-easy-to-promote-a-mobile-app.webp) Expert Guide Is It Easy to Promote a Mobile App? →](https://weareaffective.com/learning-centre/is-it-easy-to-promote-a-mobile-app-1) [![How can you expedite your apps review process legally?](https://weareaffective.com/hubfs/learning-centre-images/how-can-you-expedite-your-apps-review-process-legally.webp) Expert Guide How can you expedite your apps review process legally? →](https://weareaffective.com/learning-centre/how-can-you-expedite-your-apps-review-process-legally) [![How choosing the right app category can double your downloads](https://weareaffective.com/hubfs/learning-centre-images/how-choosing-the-right-app-category-can-double-your-downloads.webp) Expert Guide How choosing the right app category can double your downloads →](https://weareaffective.com/learning-centre/how-choosing-the-right-app-category-can-double-your-downloads) [![How do beta testing results improve store approval?](https://weareaffective.com/hubfs/learning-centre-images/how-do-beta-testing-results-improve-store-approval.webp) Expert Guide How do beta testing results improve store approval? →](https://weareaffective.com/learning-centre/how-do-beta-testing-results-improve-store-approval) [![How do I acquire new mobile app users?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-acquire-new-mobile-app-users.webp) Expert Guide How do I acquire new mobile app users? →](https://weareaffective.com/learning-centre/how-do-i-acquire-new-mobile-app-users) [![How do app ratings create trust in the App Store?](https://weareaffective.com/hubfs/learning-centre-images/how-do-app-ratings-create-trust-in-the-app-store.webp) Expert Guide How do app ratings create trust in the App Store? →](https://weareaffective.com/learning-centre/how-do-app-ratings-create-trust-in-the-app-store) [![How big is the mobile app market?](https://weareaffective.com/hubfs/learning-centre-images/how-big-is-the-mobile-app-market.webp) Expert Guide How big is the mobile app market? →](https://weareaffective.com/learning-centre/how-big-is-the-mobile-app-market) [![How app developers can get their apps into the App Store](https://weareaffective.com/hubfs/learning-centre-images/how-app-developers-can-get-their-apps-into-the-app-store.webp) Expert Guide How app developers can get their apps into the App Store →](https://weareaffective.com/learning-centre/how-app-developers-can-get-their-apps-into-the-app-store) [![Fast track your fintech app through regulatory hurdles](https://weareaffective.com/hubfs/learning-centre-images/fast-track-your-fintech-app-through-regulatory-hurdles.webp) Expert Guide Fast track your fintech app through regulatory hurdles →](https://weareaffective.com/learning-centre/fast-track-your-fintech-app-through-regulatory-hurdles) [![How can App Store rejections derail your launch timeline?](https://weareaffective.com/hubfs/learning-centre-images/how-can-app-store-rejections-derail-your-launch-timeline.webp) Expert Guide How can App Store rejections derail your launch timeline? →](https://weareaffective.com/learning-centre/how-can-app-store-rejections-derail-your-launch-timeline) [![How can I promote my app?](https://weareaffective.com/hubfs/learning-centre-images/how-can-i-promote-my-app.webp) Expert Guide How can I promote my app? →](https://weareaffective.com/learning-centre/how-can-i-promote-my-app) [![Do you need an app?](https://weareaffective.com/hubfs/learning-centre-images/do-you-need-an-app.webp) Expert Guide Do you need an app? →](https://weareaffective.com/learning-centre/do-you-need-an-app) [![How can I market my app without a big budget?](https://weareaffective.com/hubfs/learning-centre-images/how-can-i-market-my-app-without-a-big-budget.webp) Expert Guide How can I market my app without a big budget? →](https://weareaffective.com/learning-centre/how-can-i-market-my-app-without-a-big-budget) [![Can I Offer Both Free and Paid Versions of the Same App?](https://weareaffective.com/hubfs/learning-centre-images/can-i-offer-both-free-and-paid-versions-of-the-same-app.webp) Expert Guide Can I Offer Both Free and Paid Versions of the Same App? →](https://weareaffective.com/learning-centre/can-i-offer-both-free-and-paid-versions-of-the-same-app) [![What Happens After My App Is Built?](https://weareaffective.com/hubfs/learning-centre-images/what-happens-after-my-app-is-built.webp) Expert Guide What Happens After My App Is Built? →](https://weareaffective.com/learning-centre/what-happens-after-my-app-is-built) [![Build Your Brand: Maximise Long Term ROI With App Marketing](https://weareaffective.com/hubfs/learning-centre-images/build-your-brand-maximise-long-term-roi-with-app-marketing.webp) Expert Guide Build Your Brand: Maximise Long Term ROI With App Marketing →](https://weareaffective.com/learning-centre/build-your-brand-maximise-long-term-roi-with-app-marketing) [![From Idea to App Store: The Complete Business App Development Process](https://weareaffective.com/hubfs/learning-centre-images/from-idea-to-app-store-the-complete-business-app-development-process.webp) Expert Guide From Idea to App Store: The Complete Business App Development Process →](https://weareaffective.com/learning-centre/from-idea-to-app-store-the-complete-business-app-development-process) [![Is It Easy to Promote a Mobile App?](https://weareaffective.com/hubfs/learning-centre-images/is-it-easy-to-promote-a-mobile-app.webp) Expert Guide Is It Easy to Promote a Mobile App? →](https://weareaffective.com/learning-centre/is-it-easy-to-promote-a-mobile-app)

Load More Guides

### Stop guessing. Start with the right foundation.

Expert user research, psychology-driven UX and UI design, and complete technical architecture. Everything your development team needs, documented and ready. No scope creep, no surprises, just clarity.

[Get Started](https://weareaffective.com/get-started)

[![We Are Affective](https://weareaffective.com/hubfs/we_are_affective_logo_mark.svg)](https://weareaffective.com)

20-22 Wenlock Road  
London, N1 7GU  
United Kingdom

+44 20 4572 8062  
[hello@weareaffective.com](mailto:hello@weareaffective.com)

<https://linkedin.com/company/weareaffective> <https://instagram.com/weareaffective> <https://facebook.com/weareaffective>

Services

[App planning & strategy](https://weareaffective.com/app-planning-strategy) [App design](https://weareaffective.com/app-design-agency) [App UX design](https://weareaffective.com/app-ux-design) [App UI design](https://weareaffective.com/app-ui-design) [App technical architecture](https://weareaffective.com/app-architecture) [Existing app audits](https://weareaffective.com/app-audit)

Legal

[Privacy policy](https://app.termly.io/policy-viewer/policy.html?policyUUID=b8fa9921-7518-4fb5-8ddd-9dc7f5977ed2) [Terms](https://app.termly.io/policy-viewer/policy.html?policyUUID=8b6a6ad5-91bd-4176-a5f7-6d36b0398f70)

Case studies

[TravAI](https://weareaffective.com/case-studies/travai) [Meditech](https://weareaffective.com/case-studies/harley) [WorkingWeight](https://weareaffective.com/case-studies/workingweight) [SkinSync](https://weareaffective.com/case-studies/skinsync) [Three Lochs](https://weareaffective.com/case-studies/three-lochs) [Drift](https://weareaffective.com/case-studies/drift)

About us

[Our Story](https://weareaffective.com/about) [How We Work](https://weareaffective.com/how-we-work)

Guides

[Creating an app](https://weareaffective.com/how-to-create-an-app) [Building an MVP](https://weareaffective.com/building-an-mvp) [Cost and budgeting](https://weareaffective.com/app-development-cost) [App technology](https://weareaffective.com/app-development) [Planning and strategy](https://weareaffective.com/app-planning-strategy) [User research](https://weareaffective.com/app-user-research) [Onboarding design](https://weareaffective.com/app-onboarding-design) [User psychology](https://weareaffective.com/user-psychology-app-design) [Launch and growth](https://weareaffective.com/app-launch-growth)

 Copyright © 2026, weareaffective.com. All rights reserved.