--- title: Experience Design Resources & Insights | We Are Affective description: Practical guides on app design, UX strategy, and behavioural psychology. Written for founders and product teams who want to build better products. --- [Skip to content](https://weareaffective.com/learning-centre/tag/topic-design-psychology-neuroscience#main-content) [![we\_are\_affective\_logo\_200](https://weareaffective.com/hs-fs/hubfs/we_are_affective_logo_200.png?width=175&height=48&name=we_are_affective_logo_200.png "we_are_affective_logo_200")](https://weareaffective.com) - [Home](https://weareaffective.com) - About Us - [Our Story](https://weareaffective.com/about) - [How We Work](https://weareaffective.com/how-we-work) - Our Services - [App Planning & Strategy](https://weareaffective.com/app-planning-strategy) - [App Design](https://weareaffective.com/app-design-agency) - [App UX Design](https://weareaffective.com/app-ux-design) - [App UI Design](https://weareaffective.com/app-ui-design) - [App Technical Architecture](https://weareaffective.com/app-architecture) - [Existing App Audits](https://weareaffective.com/app-audit) - [Case Studies](https://weareaffective.com/case-studies) - [Pricing](https://weareaffective.com/pricing) - [Learning Centre](https://weareaffective.com/learning-centre) - [Get Started](https://weareaffective.com/get-started) [← Back to Questions](https://weareaffective.com/learning-centre) # Design Psychology & Neuroscience Apply psychological and neuroscientific principles to create more engaging and effective user interface designs. ## Latest Design Psychology & Neuroscience Guides Our most comprehensive resources on design psychology & neuroscience. ### [![Whats a good app loading time and how do I achieve it](https://weareaffective.com/hubfs/learning-centre-images/whats-a-good-app-loading-time-and-how-do-i-achieve-it.webp) Expert Guide Whats a good app loading time and how do I achieve it Learn what counts as a good app loading time, why first impressions matter and how smart architecture and UX choices help your app feel faster. 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Read guide →](https://weareaffective.com/learning-centre/why-90-of-users-abandon-apps-during-onboarding-process) ### [![What 'Emotional Readiness' Means When Deciding How Much to Show a User on Arrival](https://weareaffective.com/hubfs/learning-centre-images/what-emotional-readiness-means-when-deciding-how-much-to-show-a-user-on-arrival.webp) Expert Guide What 'Emotional Readiness' Means When Deciding How Much to Show a User on Arrival Learn what emotional readiness means in UX design, why arrival is the highest-stakes moment, and how to layer information to match users' emotional state. 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Why customers review at emotional extremes, what stops happy buyers responding, and how timing and experience design earn more genuine feedback. Read guide →](https://weareaffective.com/learning-centre/why-do-users-leave-reviews-and-how-can-you-influence-them) #### [![Why do some app names stick in peoples minds better?](https://weareaffective.com/hubfs/learning-centre-images/why-do-some-app-names-stick-in-peoples-minds-better.webp) Expert Guide Why do some app names stick in peoples minds better? Find out why some app names stick in the memory while others fade instantly, covering distinctiveness, fluency, emotion and phonetics. 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The distinction shapes design, regulation and user trust. Explore how the boundary works and why it matters. Read guide →](https://weareaffective.com/learning-centre/whats-the-difference-between-a-wellness-app-and-a-medical-app) #### [![What happens if my app cant understand a users accent](https://weareaffective.com/hubfs/learning-centre-images/what-happens-if-my-app-cant-understand-a-users-accent.webp) Expert Guide What happens if my app cant understand a users accent When voice apps fail to understand accents, users lose trust fast. Discover why recognition fails and how to design better error recovery. 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Discover which features make an estate agent app genuinely useful, from smart search and frictionless viewings to mortgage tools and data transparency. Read guide →](https://weareaffective.com/learning-centre/what-features-should-my-estate-agent-app-have-to-win-over-customers) #### [![How to Write a One-Page Behavioural Thesis Before You Commit to a Format](https://weareaffective.com/hubfs/learning-centre-images/how-to-write-a-one-page-behavioural-thesis-before-you-commit-to-a-format.webp) Expert Guide How to Write a One-Page Behavioural Thesis Before You Commit to a Format Committing to a format too early stalls progress. Learn how a one-page behavioural thesis helps you clarify the real problem before design begins. 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