---
title: Experience Design Resources & Insights | We Are Affective
description: Practical guides on app design, UX strategy, and behavioural psychology. Written for founders and product teams who want to build better products.
---

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# Design Psychology & Neuroscience

Apply psychological and neuroscientific principles to create more engaging and effective user interface designs.

## All Design Psychology & Neuroscience Guides

Browse our complete library of expert resources.

[![The importance of anti bullying policies within social apps](https://weareaffective.com/hubfs/learning-centre-images/the-importance-of-anti-bullying-policies-within-social-apps.webp) Expert Guide The importance of anti bullying policies within social apps →](https://weareaffective.com/learning-centre/the-importance-of-anti-bullying-policies-within-social-apps) [![Why a Wellness Product's Education Layer Has to Be Designed Around Anxiety, Not Around Information](https://weareaffective.com/hubfs/learning-centre-images/why-a-wellness-products-education-layer-has-to-be-designed-around-anxiety-not-around-information.webp) Expert Guide Why a Wellness Product's Education Layer Has to Be Designed Around Anxiety, Not Around Information →](https://weareaffective.com/learning-centre/why-a-wellness-products-education-layer-has-to-be-designed-around-anxiety-not-ar) [![Smart app features that users actually want and use](https://weareaffective.com/hubfs/learning-centre-images/smart-app-features-that-users-actually-want-and-use.webp) Expert Guide Smart app features that users actually want and use →](https://weareaffective.com/learning-centre/smart-app-features-that-users-actually-want-and-use) [![Is interactive marketing right for you?](https://weareaffective.com/hubfs/learning-centre-images/is-interactive-marketing-right-for-you.webp) Expert Guide Is interactive marketing right for you? →](https://weareaffective.com/learning-centre/is-interactive-marketing-right-for-you) [![Location based push notifications without annoying your users](https://weareaffective.com/hubfs/learning-centre-images/location-based-push-notifications-without-annoying-your-users.webp) Expert Guide Location based push notifications without annoying your users →](https://weareaffective.com/learning-centre/location-based-push-notifications-without-annoying-your-users) [![Native vs cross platform: A psychological perspective](https://weareaffective.com/hubfs/learning-centre-images/native-vs-cross-platform-a-psychological-perspective.webp) Expert Guide Native vs cross platform: A psychological perspective →](https://weareaffective.com/learning-centre/native-vs-cross-platform-a-psychological-perspective) [![Luxury retail apps are a necessary investment for promoting brand loyalty](https://weareaffective.com/hubfs/learning-centre-images/luxury-retail-apps-are-a-necessary-investment-for-promoting-brand-loyalty.webp) Expert Guide Luxury retail apps are a necessary investment for promoting brand loyalty →](https://weareaffective.com/learning-centre/luxury-retail-apps-are-a-necessary-investment-for-promoting-brand-loyalty) [![Luxury brands enhance VIP with apps](https://weareaffective.com/hubfs/learning-centre-images/luxury-brands-enhance-vip-with-apps.webp) Expert Guide Luxury brands enhance VIP with apps →](https://weareaffective.com/learning-centre/luxury-brands-enhance-vip-with-apps) [![Should your app developers consider gamification of your next mobile app?](https://weareaffective.com/hubfs/learning-centre-images/should-your-app-developers-consider-gamification-of-your-next-mobile-app.webp) Expert Guide Should your app developers consider gamification of your next mobile app? →](https://weareaffective.com/learning-centre/should-your-app-developers-consider-gamification-of-your-next-mobile-app) [![How to improve your app to get better engagement](https://weareaffective.com/hubfs/learning-centre-images/how-to-improve-your-app-to-get-better-engagement.webp) Expert Guide How to improve your app to get better engagement →](https://weareaffective.com/learning-centre/how-to-improve-your-app-to-get-better-engagement) [![How should B2B apps position differently than consumer apps?](https://weareaffective.com/hubfs/learning-centre-images/how-should-b2b-apps-position-differently-than-consumer-apps.webp) Expert Guide How should B2B apps position differently than consumer apps? →](https://weareaffective.com/learning-centre/how-should-b2b-apps-position-differently-than-consumer-apps) [![How stand out in digital marketplace?](https://weareaffective.com/hubfs/learning-centre-images/how-stand-out-in-digital-marketplace.webp) Expert Guide How stand out in digital marketplace? →](https://weareaffective.com/learning-centre/how-stand-out-in-digital-marketplace) [![How to choose an iOS app designer in london](https://weareaffective.com/hubfs/learning-centre-images/how-to-choose-an-ios-app-designer-in-london.webp) Expert Guide How to choose an iOS app designer in london →](https://weareaffective.com/learning-centre/how-to-choose-an-ios-app-designer-in-london) [![How does showing other buyers help sell more apps?](https://weareaffective.com/hubfs/learning-centre-images/how-does-showing-other-buyers-help-sell-more-apps.webp) Expert Guide How does showing other buyers help sell more apps? →](https://weareaffective.com/learning-centre/how-does-showing-other-buyers-help-sell-more-apps) [![How to Translate a Behavioural Finding Into a Line a Finance Director Will Fund](https://weareaffective.com/hubfs/learning-centre-images/how-to-translate-a-behavioural-finding-into-a-line-a-finance-director-will-fund.webp) Expert Guide How to Translate a Behavioural Finding Into a Line a Finance Director Will Fund →](https://weareaffective.com/learning-centre/how-to-translate-a-behavioural-finding-into-a-line-a-finance-director-will-fund) [![What the Term 'Behavioural Coherence' Actually Means Across a Multi-Touchpoint Experience](https://weareaffective.com/hubfs/learning-centre-images/what-the-term-behavioural-coherence-actually-means-across-a-multi-touchpoint-experience.webp) Expert Guide What the Term 'Behavioural Coherence' Actually Means Across a Multi-Touchpoint Experience →](https://weareaffective.com/learning-centre/what-the-term-behavioural-coherence-actually-means-across-a-multi-touchpoint-exp) [![What Film Industry Document Portal Users Taught Us About Designing for People Who Are Already Stressed](https://weareaffective.com/hubfs/learning-centre-images/what-film-industry-document-portal-users-taught-us-about-designing-for-people-who-are-already-stressed.webp) Expert Guide What Film Industry Document Portal Users Taught Us About Designing for People Who Are Already Stressed →](https://weareaffective.com/learning-centre/what-film-industry-document-portal-users-taught-us-about-designing-for-people-wh) [![How to Audit a Beauty Brand's Digital Experience Against the Standard Its Packaging Already Sets](https://weareaffective.com/hubfs/learning-centre-images/how-to-audit-a-beauty-brands-digital-experience-against-the-standard-its-packaging-already-sets.webp) Expert Guide How to Audit a Beauty Brand's Digital Experience Against the Standard Its Packaging Already Sets →](https://weareaffective.com/learning-centre/how-to-audit-a-beauty-brands-digital-experience-against-the-standard-its-packagi) [![Why Your Welcome Email Is Doing the Wrong Emotional Job for a Supplements Customer](https://weareaffective.com/hubfs/learning-centre-images/why-your-welcome-email-is-doing-the-wrong-emotional-job-for-a-supplements-customer.webp) Expert Guide Why Your Welcome Email Is Doing the Wrong Emotional Job for a Supplements Customer →](https://weareaffective.com/learning-centre/why-your-welcome-email-is-doing-the-wrong-emotional-job-for-a-supplements-custom) [![Why Lifestyle Brands Keep Treating the Post-Purchase Window as a Logistics Problem](https://weareaffective.com/hubfs/learning-centre-images/why-lifestyle-brands-keep-treating-the-post-purchase-window-as-a-logistics-problem.webp) Expert Guide Why Lifestyle Brands Keep Treating the Post-Purchase Window as a Logistics Problem →](https://weareaffective.com/learning-centre/why-lifestyle-brands-keep-treating-the-post-purchase-window-as-a-logistics-probl) [![What Changes About Retention Economics Between a 15% and a 40% Repeat Rate in Lifestyle Brands](https://weareaffective.com/hubfs/learning-centre-images/what-changes-about-retention-economics-between-a-15-and-a-40-repeat-rate-in-lifestyle-brands.webp) Expert Guide What Changes About Retention Economics Between a 15% and a 40% Repeat Rate in Lifestyle Brands →](https://weareaffective.com/learning-centre/what-changes-about-retention-economics-between-a-15-and-a-40-repeat-rate-in-life) [![What the Aspiration Gap Means in Practice, and How to Spot It in Your Own Brand](https://weareaffective.com/hubfs/learning-centre-images/what-the-aspiration-gap-means-in-practice-and-how-to-spot-it-in-your-own-brand.webp) Expert Guide What the Aspiration Gap Means in Practice, and How to Spot It in Your Own Brand →](https://weareaffective.com/learning-centre/what-the-aspiration-gap-means-in-practice-and-how-to-spot-it-in-your-own-brand) [![What Behavioural Discovery Delivers That a Survey Doesn't](https://weareaffective.com/hubfs/learning-centre-images/what-behavioural-discovery-delivers-that-a-survey-doesnt.webp) Expert Guide What Behavioural Discovery Delivers That a Survey Doesn't →](https://weareaffective.com/learning-centre/what-behavioural-discovery-delivers-that-a-survey-doesnt) [![What a Fitness Social App Changed When It Realised Precise Location Was the Wrong Trust Decision](https://weareaffective.com/hubfs/learning-centre-images/what-a-fitness-social-app-changed-when-it-realised-precise-location-was-the-wrong-trust-decision.webp) Expert Guide What a Fitness Social App Changed When It Realised Precise Location Was the Wrong Trust Decision →](https://weareaffective.com/learning-centre/what-a-fitness-social-app-changed-when-it-realised-precise-location-was-the-wron) [![How to Write a Behavioural Brief That Protects the Brand Through the Build](https://weareaffective.com/hubfs/learning-centre-images/how-to-write-a-behavioural-brief-that-protects-the-brand-through-the-build.webp) Expert Guide How to Write a Behavioural Brief That Protects the Brand Through the Build →](https://weareaffective.com/learning-centre/how-to-write-a-behavioural-brief-that-protects-the-brand-through-the-build) [![How do you design for users who never leave feedback?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-design-for-users-who-never-leave-feedback.webp) Expert Guide How do you design for users who never leave feedback? →](https://weareaffective.com/learning-centre/how-do-you-design-for-users-who-never-leave-feedback) [![How do I pick the perfect images for my mobile app?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-pick-the-perfect-images-for-my-mobile-app.webp) Expert Guide How do I pick the perfect images for my mobile app? →](https://weareaffective.com/learning-centre/how-do-i-pick-the-perfect-images-for-my-mobile-app) [![How to Diagnose Which Stage of the Emotional Arc Your Reorder Flow Is Losing Customers At](https://weareaffective.com/hubfs/learning-centre-images/how-to-diagnose-which-stage-of-the-emotional-arc-your-reorder-flow-is-losing-customers-at.webp) Expert Guide How to Diagnose Which Stage of the Emotional Arc Your Reorder Flow Is Losing Customers At →](https://weareaffective.com/learning-centre/how-to-diagnose-which-stage-of-the-emotional-arc-your-reorder-flow-is-losing-cus) [![What the First Thirty Seconds of a Hospitality App Teach Us About the Three Layers of the Feel Factor](https://weareaffective.com/hubfs/learning-centre-images/what-the-first-thirty-seconds-of-a-hospitality-app-teach-us-about-the-three-layers-of-the-feel-factor.webp) Expert Guide What the First Thirty Seconds of a Hospitality App Teach Us About the Three Layers of the Feel Factor →](https://weareaffective.com/learning-centre/what-the-first-thirty-seconds-of-a-hospitality-app-teach-us-about-the-three-laye) [![How do I handle cancellations and refunds in my travel app?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-handle-cancellations-and-refunds-in-my-travel-app.webp) Expert Guide How do I handle cancellations and refunds in my travel app? →](https://weareaffective.com/learning-centre/how-do-i-handle-cancellations-and-refunds-in-my-travel-app)

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