---
title: Experience Design Resources & Insights | We Are Affective
description: Practical guides on app design, UX strategy, and behavioural psychology. Written for founders and product teams who want to build better products.
---

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# Market Research & Analysis

Conduct thorough market research to validate demand, understand your audience, and identify market opportunities.

## All Market Research & Analysis Guides

Browse our complete library of expert resources.

[![How do I pitch my mobile app to investors and secure funding?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-pitch-my-mobile-app-to-investors-and-secure-funding.webp) Expert Guide How do I pitch my mobile app to investors and secure funding? →](https://weareaffective.com/learning-centre/how-do-i-pitch-my-mobile-app-to-investors-and-secure-funding) [![How do I pitch my mobile app idea to investors?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-pitch-my-mobile-app-idea-to-investors.webp) Expert Guide How do I pitch my mobile app idea to investors? →](https://weareaffective.com/learning-centre/how-do-i-pitch-my-mobile-app-idea-to-investors) [![How do I localise my App Store listing for different countries?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-localise-my-app-store-listing-for-different-countries.webp) Expert Guide How do I localise my App Store listing for different countries? →](https://weareaffective.com/learning-centre/how-do-i-localise-my-app-store-listing-for-different-countries) [![How do I compare my apps speed to others in my niche?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-compare-my-apps-speed-to-others-in-my-niche.webp) Expert Guide How do I compare my apps speed to others in my niche? →](https://weareaffective.com/learning-centre/how-do-i-compare-my-apps-speed-to-others-in-my-niche) [![How do I ensure my travel app works well in different countries?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-ensure-my-travel-app-works-well-in-different-countries.webp) Expert Guide How do I ensure my travel app works well in different countries? →](https://weareaffective.com/learning-centre/how-do-i-ensure-my-travel-app-works-well-in-different-countries) [![How do I choose the right category for my app in the App Store?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-choose-the-right-category-for-my-app-in-the-app-store.webp) Expert Guide How do I choose the right category for my app in the App Store? →](https://weareaffective.com/learning-centre/how-do-i-choose-the-right-category-for-my-app-in-the-app-store) [![Is It Easy to Promote a Mobile App?](https://weareaffective.com/hubfs/learning-centre-images/is-it-easy-to-promote-a-mobile-app.webp) Expert Guide Is It Easy to Promote a Mobile App? →](https://weareaffective.com/learning-centre/is-it-easy-to-promote-a-mobile-app-1) [![How choosing the right app category can double your downloads](https://weareaffective.com/hubfs/learning-centre-images/how-choosing-the-right-app-category-can-double-your-downloads.webp) Expert Guide How choosing the right app category can double your downloads →](https://weareaffective.com/learning-centre/how-choosing-the-right-app-category-can-double-your-downloads) [![How can you validate new tech integration in your app?](https://weareaffective.com/hubfs/learning-centre-images/how-can-you-validate-new-tech-integration-in-your-app.webp) Expert Guide How can you validate new tech integration in your app? →](https://weareaffective.com/learning-centre/how-can-you-validate-new-tech-integration-in-your-app) [![How can you validate your app idea without writing a single line of code?](https://weareaffective.com/hubfs/learning-centre-images/how-can-you-validate-your-app-idea-without-writing-a-single-line-of-code.webp) Expert Guide How can you validate your app idea without writing a single line of code? →](https://weareaffective.com/learning-centre/how-can-you-validate-your-app-idea-without-writing-a-single-line-of-code) [![How can I test my app idea without spending much money?](https://weareaffective.com/hubfs/learning-centre-images/how-can-i-test-my-app-idea-without-spending-much-money.webp) Expert Guide How can I test my app idea without spending much money? →](https://weareaffective.com/learning-centre/how-can-i-test-my-app-idea-without-spending-much-money) [![How app development is transforming the developing world](https://weareaffective.com/hubfs/learning-centre-images/how-app-development-is-transforming-the-developing-world.webp) Expert Guide How app development is transforming the developing world →](https://weareaffective.com/learning-centre/how-app-development-is-transforming-the-developing-world) [![How big is the mobile app market?](https://weareaffective.com/hubfs/learning-centre-images/how-big-is-the-mobile-app-market.webp) Expert Guide How big is the mobile app market? →](https://weareaffective.com/learning-centre/how-big-is-the-mobile-app-market) [![Demand for music streaming apps](https://weareaffective.com/hubfs/learning-centre-images/demand-for-music-streaming-apps.webp) Expert Guide Demand for music streaming apps →](https://weareaffective.com/learning-centre/demand-for-music-streaming-apps) [![How app development starts and ends with your customer](https://weareaffective.com/hubfs/learning-centre-images/how-app-development-starts-and-ends-with-your-customer.webp) Expert Guide How app development starts and ends with your customer →](https://weareaffective.com/learning-centre/how-app-development-starts-and-ends-with-your-customer) [![Whats the Difference Between Translation and Localisation for Apps?](https://weareaffective.com/hubfs/learning-centre-images/whats-the-difference-between-translation-and-localisation-for-apps.webp) Expert Guide Whats the Difference Between Translation and Localisation for Apps? →](https://weareaffective.com/learning-centre/whats-the-difference-between-translation-and-localisation-for-apps) [![Whats the Difference Between Freemium and Premium App Models?](https://weareaffective.com/hubfs/learning-centre-images/whats-the-difference-between-freemium-and-premium-app-models.webp) Expert Guide Whats the Difference Between Freemium and Premium App Models? →](https://weareaffective.com/learning-centre/whats-the-difference-between-freemium-and-premium-app-models) [![The Evolution of Mobile App Development Excellence in London](https://weareaffective.com/hubfs/learning-centre-images/the-evolution-of-mobile-app-development-excellence-in-london.webp) Expert Guide The Evolution of Mobile App Development Excellence in London →](https://weareaffective.com/learning-centre/the-evolution-of-mobile-app-development-excellence-in-london-1) [![Whats the Right Way to Price My App at Launch?](https://weareaffective.com/hubfs/learning-centre-images/whats-the-right-way-to-price-my-app-at-launch.webp) Expert Guide Whats the Right Way to Price My App at Launch? →](https://weareaffective.com/learning-centre/whats-the-right-way-to-price-my-app-at-launch) [![Should I Offer Different Pricing for Different Countries?](https://weareaffective.com/hubfs/learning-centre-images/should-i-offer-different-pricing-for-different-countries.webp) Expert Guide Should I Offer Different Pricing for Different Countries? →](https://weareaffective.com/learning-centre/should-i-offer-different-pricing-for-different-countries) [![App Idea Validation: The Lean Process for Testing Market Demand](https://weareaffective.com/hubfs/learning-centre-images/app-idea-validation-the-lean-process-for-testing-market-demand.webp) Expert Guide App Idea Validation: The Lean Process for Testing Market Demand →](https://weareaffective.com/learning-centre/app-idea-validation-the-lean-process-for-testing-market-demand) [![Why Your Development Team Keeps Missing Deadlines](https://weareaffective.com/hubfs/learning-centre-images/why-your-development-team-keeps-missing-deadlines.webp) Expert Guide Why Your Development Team Keeps Missing Deadlines →](https://weareaffective.com/learning-centre/why-your-development-team-keeps-missing-deadlines) [![Automotive Apps: Why You Should Invest and How to Develop Them](https://weareaffective.com/hubfs/learning-centre-images/automotive-apps-why-you-should-invest-and-how-to-develop-them.webp) Expert Guide Automotive Apps: Why You Should Invest and How to Develop Them →](https://weareaffective.com/learning-centre/automotive-apps-why-you-should-invest-and-how-to-develop-them) [![The FDA's Overdose App Development Contest](https://weareaffective.com/hubfs/learning-centre-images/the-fdas-overdose-app-development-contest.webp) Expert Guide The FDA's Overdose App Development Contest →](https://weareaffective.com/learning-centre/the-fdas-overdose-app-development-contest) [![How Do You Build a Social Media Following Before Your App Launch?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-build-a-social-media-following-before-your-app-launch.webp) Expert Guide How Do You Build a Social Media Following Before Your App Launch? →](https://weareaffective.com/learning-centre/how-do-you-build-a-social-media-following-before-your-app-launch) [![The Evolution of Mobile App Development Excellence in London](https://weareaffective.com/hubfs/learning-centre-images/the-evolution-of-mobile-app-development-excellence-in-london.webp) Expert Guide The Evolution of Mobile App Development Excellence in London →](https://weareaffective.com/learning-centre/the-evolution-of-mobile-app-development-excellence-in-london) [![What Information Do Investors Want From Feasibility Studies?](https://weareaffective.com/hubfs/learning-centre-images/what-information-do-investors-want-from-feasibility-studies.webp) Expert Guide What Information Do Investors Want From Feasibility Studies? →](https://weareaffective.com/learning-centre/what-information-do-investors-want-from-feasibility-studies) [![AI Meets Psychology: Next Gen Mobile App Development](https://weareaffective.com/hubfs/learning-centre-images/ai-meets-psychology-next-gen-mobile-app-development.webp) Expert Guide AI Meets Psychology: Next Gen Mobile App Development →](https://weareaffective.com/learning-centre/ai-meets-psychology-next-gen-mobile-app-development) [![Which Google Play Store Optimisation Techniques Drive Downloads?](https://weareaffective.com/hubfs/learning-centre-images/which-google-play-store-optimisation-techniques-drive-downloads.webp) Expert Guide Which Google Play Store Optimisation Techniques Drive Downloads? →](https://weareaffective.com/learning-centre/which-google-play-store-optimisation-techniques-drive-downloads) [![Can You Get Paid for an App Idea?](https://weareaffective.com/hubfs/learning-centre-images/can-you-get-paid-for-an-app-idea.webp) Expert Guide Can You Get Paid for an App Idea? →](https://weareaffective.com/learning-centre/can-you-get-paid-for-an-app-idea)

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Services

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Case studies

[TravAI](https://weareaffective.com/case-studies/travai) [Meditech](https://weareaffective.com/case-studies/harley) [WorkingWeight](https://weareaffective.com/case-studies/workingweight) [SkinSync](https://weareaffective.com/case-studies/skinsync) [Three Lochs](https://weareaffective.com/case-studies/three-lochs) [Drift](https://weareaffective.com/case-studies/drift)

About us

[Our Story](https://weareaffective.com/about) [How We Work](https://weareaffective.com/how-we-work)

Guides

[Creating an app](https://weareaffective.com/how-to-create-an-app) [Building an MVP](https://weareaffective.com/building-an-mvp) [Cost and budgeting](https://weareaffective.com/app-development-cost) [App technology](https://weareaffective.com/app-development) [Planning and strategy](https://weareaffective.com/app-planning-strategy) [User research](https://weareaffective.com/app-user-research) [Onboarding design](https://weareaffective.com/app-onboarding-design) [User psychology](https://weareaffective.com/user-psychology-app-design) [Launch and growth](https://weareaffective.com/app-launch-growth)

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