--- title: Experience Design Resources & Insights | We Are Affective description: Practical guides on app design, UX strategy, and behavioural psychology. Written for founders and product teams who want to build better products. --- [Skip to content](https://weareaffective.com/learning-centre/tag/topic-purchase-behaviour-conversion-psychology/page/2#main-content) [![we\_are\_affective\_logo\_200](https://weareaffective.com/hs-fs/hubfs/we_are_affective_logo_200.png?width=175&height=48&name=we_are_affective_logo_200.png "we_are_affective_logo_200")](https://weareaffective.com) - [Home](https://weareaffective.com) - About Us - [Our Story](https://weareaffective.com/about) - [How We Work](https://weareaffective.com/how-we-work) - Our Services - [App Planning & Strategy](https://weareaffective.com/app-planning-strategy) - [App Design](https://weareaffective.com/app-design-agency) - [App UX Design](https://weareaffective.com/app-ux-design) - [App UI Design](https://weareaffective.com/app-ui-design) - [App Technical Architecture](https://weareaffective.com/app-architecture) - [Existing App Audits](https://weareaffective.com/app-audit) - [Case Studies](https://weareaffective.com/case-studies) - [Pricing](https://weareaffective.com/pricing) - [Learning Centre](https://weareaffective.com/learning-centre) - [Get Started](https://weareaffective.com/get-started) [← Back to Questions](https://weareaffective.com/learning-centre) # Purchase Behaviour & Conversion Psychology Apply psychological principles to drive conversions, increase purchases, and optimise monetisation strategies. ## All Purchase Behaviour & Conversion Psychology Guides Browse our complete library of expert resources. [![What the Term 'Behavioural Coherence' Actually Means Across a Multi-Touchpoint Experience](https://weareaffective.com/hubfs/learning-centre-images/what-the-term-behavioural-coherence-actually-means-across-a-multi-touchpoint-experience.webp) Expert Guide What the Term 'Behavioural Coherence' Actually Means Across a Multi-Touchpoint Experience →](https://weareaffective.com/learning-centre/what-the-term-behavioural-coherence-actually-means-across-a-multi-touchpoint-exp) [![How to Audit a Beauty Brand's Digital Experience Against the Standard Its Packaging Already Sets](https://weareaffective.com/hubfs/learning-centre-images/how-to-audit-a-beauty-brands-digital-experience-against-the-standard-its-packaging-already-sets.webp) Expert Guide How to Audit a Beauty Brand's Digital Experience Against the Standard Its Packaging Already Sets →](https://weareaffective.com/learning-centre/how-to-audit-a-beauty-brands-digital-experience-against-the-standard-its-packagi) [![Why Your Welcome Email Is Doing the Wrong Emotional Job for a Supplements Customer](https://weareaffective.com/hubfs/learning-centre-images/why-your-welcome-email-is-doing-the-wrong-emotional-job-for-a-supplements-customer.webp) Expert Guide Why Your Welcome Email Is Doing the Wrong Emotional Job for a Supplements Customer →](https://weareaffective.com/learning-centre/why-your-welcome-email-is-doing-the-wrong-emotional-job-for-a-supplements-custom) [![Why Lifestyle Brands Keep Treating the Post-Purchase Window as a Logistics Problem](https://weareaffective.com/hubfs/learning-centre-images/why-lifestyle-brands-keep-treating-the-post-purchase-window-as-a-logistics-problem.webp) Expert Guide Why Lifestyle Brands Keep Treating the Post-Purchase Window as a Logistics Problem →](https://weareaffective.com/learning-centre/why-lifestyle-brands-keep-treating-the-post-purchase-window-as-a-logistics-probl) [![What Changes About Retention Economics Between a 15% and a 40% Repeat Rate in Lifestyle Brands](https://weareaffective.com/hubfs/learning-centre-images/what-changes-about-retention-economics-between-a-15-and-a-40-repeat-rate-in-lifestyle-brands.webp) Expert Guide What Changes About Retention Economics Between a 15% and a 40% Repeat Rate in Lifestyle Brands →](https://weareaffective.com/learning-centre/what-changes-about-retention-economics-between-a-15-and-a-40-repeat-rate-in-life) [![What the Aspiration Gap Means in Practice, and How to Spot It in Your Own Brand](https://weareaffective.com/hubfs/learning-centre-images/what-the-aspiration-gap-means-in-practice-and-how-to-spot-it-in-your-own-brand.webp) Expert Guide What the Aspiration Gap Means in Practice, and How to Spot It in Your Own Brand →](https://weareaffective.com/learning-centre/what-the-aspiration-gap-means-in-practice-and-how-to-spot-it-in-your-own-brand) [![How do you price your app against the competition?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-price-your-app-against-the-competition.webp) Expert Guide How do you price your app against the competition? →](https://weareaffective.com/learning-centre/how-do-you-price-your-app-against-the-competition) [![How do I track social media ROI for my app marketing?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-track-social-media-roi-for-my-app-marketing.webp) Expert Guide How do I track social media ROI for my app marketing? →](https://weareaffective.com/learning-centre/how-do-i-track-social-media-roi-for-my-app-marketing) [![How do I segment my email list for better app marketing results?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-segment-my-email-list-for-better-app-marketing-results.webp) Expert Guide How do I segment my email list for better app marketing results? →](https://weareaffective.com/learning-centre/how-do-i-segment-my-email-list-for-better-app-marketing-results) [![How do you build a sustainable app revenue framework?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-build-a-sustainable-app-revenue-framework.webp) Expert Guide How do you build a sustainable app revenue framework? 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