--- title: Experience Design Resources & Insights | We Are Affective description: Practical guides on app design, UX strategy, and behavioural psychology. Written for founders and product teams who want to build better products. --- [Skip to content](https://weareaffective.com/learning-centre/tag/topic-user-acquisition-growth-hacking#main-content) [![we\_are\_affective\_logo\_200](https://weareaffective.com/hs-fs/hubfs/we_are_affective_logo_200.png?width=175&height=48&name=we_are_affective_logo_200.png "we_are_affective_logo_200")](https://weareaffective.com) - [Home](https://weareaffective.com) - About Us - [Our Story](https://weareaffective.com/about) - [How We Work](https://weareaffective.com/how-we-work) - Our Services - [App Planning & Strategy](https://weareaffective.com/app-planning-strategy) - [App Design](https://weareaffective.com/app-design-agency) - [App UX Design](https://weareaffective.com/app-ux-design) - [App UI Design](https://weareaffective.com/app-ui-design) - [App Technical Architecture](https://weareaffective.com/app-architecture) - [Existing App Audits](https://weareaffective.com/app-audit) - [Case Studies](https://weareaffective.com/case-studies) - [Pricing](https://weareaffective.com/pricing) - [Learning Centre](https://weareaffective.com/learning-centre) - [Get Started](https://weareaffective.com/get-started) [← Back to Questions](https://weareaffective.com/learning-centre) # User Acquisition & Growth Implement creative growth hacking strategies and user acquisition campaigns to rapidly grow your user base. ## Latest User Acquisition & Growth Guides Our most comprehensive resources on user acquisition & growth. ### [![What should I spend on getting new app users?](https://weareaffective.com/hubfs/learning-centre-images/what-should-i-spend-on-getting-new-app-users.webp) Expert Guide What should I spend on getting new app users? Learn how to set a sustainable app user acquisition budget by understanding retention, lifetime value and onboarding before you spend a penny on growth. Read guide →](https://weareaffective.com/learning-centre/what-should-i-spend-on-getting-new-app-users) ### [![Why are my app analytics numbers so different across platforms?](https://weareaffective.com/hubfs/learning-centre-images/why-are-my-app-analytics-numbers-so-different-across-platforms.webp) Expert Guide Why are my app analytics numbers so different across platforms? Conflicting app analytics numbers across platforms explained. Discover why sessions, events and attribution figures differ and how to audit your setup. Read guide →](https://weareaffective.com/learning-centre/why-are-my-app-analytics-numbers-so-different-across-platforms) ### [![What makes an app successful in the App Store](https://weareaffective.com/hubfs/learning-centre-images/what-makes-an-app-successful-in-the-app-store.webp) Expert Guide What makes an app successful in the App Store Discover what makes an App Store listing succeed, from keyword strategy and category choice to screenshots, ratings, onboarding and long-term visibility. Read guide →](https://weareaffective.com/learning-centre/what-makes-an-app-successful-in-the-app-store) ### [![Whats the best way for app developers to produce excitement for an upcoming app](https://weareaffective.com/hubfs/learning-centre-images/whats-the-best-way-for-app-developers-to-produce-excitement-for-an-upcoming-app.webp) Expert Guide Whats the best way for app developers to produce excitement for an upcoming app Learn how app developers can build genuine pre-launch excitement, turning early interest into loyal users through psychology, community and smart timing. Read guide →](https://weareaffective.com/learning-centre/whats-the-best-way-for-app-developers-to-produce-excitement-for-an-upcoming-app) ### [![How do I create a referral program for my mobile app?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-create-a-referral-program-for-my-mobile-app.webp) Expert Guide How do I create a referral program for my mobile app? Learn how to build a mobile app referral programme that drives real growth, covering incentives, friction, attribution, and mistakes to avoid. Read guide →](https://weareaffective.com/learning-centre/how-do-i-create-a-referral-program-for-my-mobile-app) ### [![What are the real costs of App Store optimisation?](https://weareaffective.com/hubfs/learning-centre-images/what-are-the-real-costs-of-app-store-optimisation.webp) Expert Guide What are the real costs of App Store optimisation? App Store Optimisation costs more when ignored than when invested in. Learn what poor ASO really costs your app in visibility, downloads and churn. Read guide →](https://weareaffective.com/learning-centre/what-are-the-real-costs-of-app-store-optimisation) ## More User Acquisition & Growth Guides Additional expert guides covering essential topics and proven strategies. #### [![Tips for marketing your Android apps](https://weareaffective.com/hubfs/learning-centre-images/tips-for-marketing-your-android-apps.webp) Expert Guide Tips for marketing your Android apps Practical tips for marketing your Android app, covering store optimisation, onboarding, retention, viral loops and what truly drives growth. Read guide →](https://weareaffective.com/learning-centre/tips-for-marketing-your-android-apps) #### [![What are the biggest mistakes in app influencer marketing?](https://weareaffective.com/hubfs/learning-centre-images/what-are-the-biggest-mistakes-in-app-influencer-marketing.webp) Expert Guide What are the biggest mistakes in app influencer marketing? Common app influencer marketing mistakes explained, from chasing reach over relevance to measuring downloads alone and ignoring what comes after install. Read guide →](https://weareaffective.com/learning-centre/what-are-the-biggest-mistakes-in-app-influencer-marketing) #### [![Understanding how mobile app conversion tracking works](https://weareaffective.com/hubfs/learning-centre-images/understanding-how-mobile-app-conversion-tracking-works.webp) Expert Guide Understanding how mobile app conversion tracking works Learn how mobile app conversion tracking actually works, why install numbers mislead, and how to audit your setup for misattribution and data corruption. Read guide →](https://weareaffective.com/learning-centre/understanding-how-mobile-app-conversion-tracking-works) #### [![How much does influencer marketing cost for mobile apps?](https://weareaffective.com/hubfs/learning-centre-images/how-much-does-influencer-marketing-cost-for-mobile-apps.webp) Expert Guide How much does influencer marketing cost for mobile apps? Influencer marketing for mobile apps can cost thousands with little to show for it. Discover what drives real pricing and how to budget for retention. Read guide →](https://weareaffective.com/learning-centre/how-much-does-influencer-marketing-cost-for-mobile-apps) #### [![How your app can benefit from professional ASO](https://weareaffective.com/hubfs/learning-centre-images/how-your-app-can-benefit-from-professional-aso.webp) Expert Guide How your app can benefit from professional ASO Professional ASO does more than boost downloads. It filters the right users, sharpens your value proposition and exposes real product health issues. Read guide →](https://weareaffective.com/learning-centre/how-your-app-can-benefit-from-professional-aso) #### [![How do you segment app users for better email results?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-segment-app-users-for-better-email-results.webp) Expert Guide How do you segment app users for better email results? Learn how to segment app users for smarter email campaigns, reduce churn and send the right message based on in-app behaviour and journey stage. Read guide →](https://weareaffective.com/learning-centre/how-do-you-segment-app-users-for-better-email-results) #### [![How do you create email campaigns that drive app downloads?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-create-email-campaigns-that-drive-app-downloads.webp) Expert Guide How do you create email campaigns that drive app downloads? Learn how to build email campaigns that drive real app downloads, covering segmentation, subject lines, calls to action and post-send measurement. Read guide →](https://weareaffective.com/learning-centre/how-do-you-create-email-campaigns-that-drive-app-downloads) #### [![How do you market a mobile game that no one knows about?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-market-a-mobile-game-that-no-one-knows-about.webp) Expert Guide How do you market a mobile game that no one knows about? Most mobile games never reach 1,000 downloads. Learn how App Store listings, viral loops, and zero-budget acquisition can change that. Read guide →](https://weareaffective.com/learning-centre/how-do-you-market-a-mobile-game-that-no-one-knows-about) #### [![How do I track social media ROI for my app marketing?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-track-social-media-roi-for-my-app-marketing.webp) Expert Guide How do I track social media ROI for my app marketing? Learn how to track social media ROI for your app properly, from attribution models to retention metrics, so your spend connects to real business results. Read guide →](https://weareaffective.com/learning-centre/how-do-i-track-social-media-roi-for-my-app-marketing) #### [![How do I stop my app disappearing in search results?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-stop-my-app-disappearing-in-search-results.webp) Expert Guide How do I stop my app disappearing in search results? Why apps disappear from search results often comes down to product, listing and onboarding decisions. Here is what is quietly hurting your visibility. Read guide →](https://weareaffective.com/learning-centre/how-do-i-stop-my-app-disappearing-in-search-results) #### [![How do I make my app show up in search results?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-make-my-app-show-up-in-search-results.webp) Expert Guide How do I make my app show up in search results? Learn why apps struggle to rank in search results and how store algorithms, listing copy, category choices and reviews all shape discoverability. Read guide →](https://weareaffective.com/learning-centre/how-do-i-make-my-app-show-up-in-search-results) #### [![How do I optimise my app for the Google Play Store?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-optimise-my-app-for-the-google-play-store.webp) Expert Guide How do I optimise my app for the Google Play Store? Learn how to optimise your Google Play Store listing with practical guidance on keywords, metadata, screenshots, categories, ratings and iterative testing. Read guide →](https://weareaffective.com/learning-centre/how-do-i-optimise-my-app-for-the-google-play-store) ## All User Acquisition & Growth Guides Browse our complete library of expert resources. [![How do I optimise my app for the Apple App Store?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-optimise-my-app-for-the-apple-app-store.webp) Expert Guide How do I optimise my app for the Apple App Store? →](https://weareaffective.com/learning-centre/how-do-i-optimise-my-app-for-the-apple-app-store) [![How do I localise my App Store listing for different countries?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-localise-my-app-store-listing-for-different-countries.webp) Expert Guide How do I localise my App Store listing for different countries? →](https://weareaffective.com/learning-centre/how-do-i-localise-my-app-store-listing-for-different-countries) [![What a Travel OTA Learned by Distributing the Booking Form Across the Whole Group](https://weareaffective.com/hubfs/learning-centre-images/what-a-travel-ota-learned-by-distributing-the-booking-form-across-the-whole-group.webp) Expert Guide What a Travel OTA Learned by Distributing the Booking Form Across the Whole Group →](https://weareaffective.com/learning-centre/what-a-travel-ota-learned-by-distributing-the-booking-form-across-the-whole-grou) [![How do I get more downloads of my mobile app?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-get-more-downloads-of-my-mobile-app.webp) Expert Guide How do I get more downloads of my mobile app? →](https://weareaffective.com/learning-centre/how-do-i-get-more-downloads-of-my-mobile-app) [![How Can on Demand Apps March the Mobile Industry Forward?](https://weareaffective.com/hubfs/learning-centre-images/how-can-on-demand-apps-march-the-mobile-industry-forward.webp) Expert Guide How Can on Demand Apps March the Mobile Industry Forward? →](https://weareaffective.com/learning-centre/how-can-on-demand-apps-march-the-mobile-industry-forward-1) [![Is It Easy to Promote a Mobile App?](https://weareaffective.com/hubfs/learning-centre-images/is-it-easy-to-promote-a-mobile-app.webp) Expert Guide Is It Easy to Promote a Mobile App? →](https://weareaffective.com/learning-centre/is-it-easy-to-promote-a-mobile-app-1) [![How choosing the right app category can double your downloads](https://weareaffective.com/hubfs/learning-centre-images/how-choosing-the-right-app-category-can-double-your-downloads.webp) Expert Guide How choosing the right app category can double your downloads →](https://weareaffective.com/learning-centre/how-choosing-the-right-app-category-can-double-your-downloads) [![How do I acquire new mobile app users?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-acquire-new-mobile-app-users.webp) Expert Guide How do I acquire new mobile app users? →](https://weareaffective.com/learning-centre/how-do-i-acquire-new-mobile-app-users) [![How can I promote my app?](https://weareaffective.com/hubfs/learning-centre-images/how-can-i-promote-my-app.webp) Expert Guide How can I promote my app? →](https://weareaffective.com/learning-centre/how-can-i-promote-my-app) [![How can I market my app without a big budget?](https://weareaffective.com/hubfs/learning-centre-images/how-can-i-market-my-app-without-a-big-budget.webp) Expert Guide How can I market my app without a big budget? →](https://weareaffective.com/learning-centre/how-can-i-market-my-app-without-a-big-budget) [![Is It Easy to Promote a Mobile App?](https://weareaffective.com/hubfs/learning-centre-images/is-it-easy-to-promote-a-mobile-app.webp) Expert Guide Is It Easy to Promote a Mobile App? →](https://weareaffective.com/learning-centre/is-it-easy-to-promote-a-mobile-app) [![Top Tips for Mobile Marketing Success in 2027 and Beyond](https://weareaffective.com/hubfs/learning-centre-images/top-tips-for-mobile-marketing-success-in-2027-and-beyond.webp) Expert Guide Top Tips for Mobile Marketing Success in 2027 and Beyond →](https://weareaffective.com/learning-centre/top-tips-for-mobile-marketing-success-in-2027-and-beyond) Load More Guides ### Stop guessing. 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