---
title: Experience Design Resources & Insights | We Are Affective
description: Practical guides on app design, UX strategy, and behavioural psychology. Written for founders and product teams who want to build better products.
---

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# User Acquisition & Growth

Implement creative growth hacking strategies and user acquisition campaigns to rapidly grow your user base.

## All User Acquisition & Growth Guides

Browse our complete library of expert resources.

[![Is It Easy to Promote a Mobile App?](https://weareaffective.com/hubfs/learning-centre-images/is-it-easy-to-promote-a-mobile-app.webp) Expert Guide Is It Easy to Promote a Mobile App? →](https://weareaffective.com/learning-centre/is-it-easy-to-promote-a-mobile-app) [![Top Tips for Mobile Marketing Success in 2027 and Beyond](https://weareaffective.com/hubfs/learning-centre-images/top-tips-for-mobile-marketing-success-in-2027-and-beyond.webp) Expert Guide Top Tips for Mobile Marketing Success in 2027 and Beyond →](https://weareaffective.com/learning-centre/top-tips-for-mobile-marketing-success-in-2027-and-beyond) [![How Do I Set Realistic Growth Targets for My Mobile App?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-set-realistic-growth-targets-for-my-mobile-app.webp) Expert Guide How Do I Set Realistic Growth Targets for My Mobile App? →](https://weareaffective.com/learning-centre/how-do-i-set-realistic-growth-targets-for-my-mobile-app-1) [![How Do You Build a Social Media Following Before Your App Launch?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-build-a-social-media-following-before-your-app-launch.webp) Expert Guide How Do You Build a Social Media Following Before Your App Launch? →](https://weareaffective.com/learning-centre/how-do-you-build-a-social-media-following-before-your-app-launch) [![Why All of the Best Mobile Games Are Doing Their Marketing in House](https://weareaffective.com/hubfs/learning-centre-images/why-all-of-the-best-mobile-games-are-doing-their-marketing-in-house.webp) Expert Guide Why All of the Best Mobile Games Are Doing Their Marketing in House →](https://weareaffective.com/learning-centre/why-all-of-the-best-mobile-games-are-doing-their-marketing-in-house) [![How Do I Set Realistic Growth Targets for My Mobile App?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-set-realistic-growth-targets-for-my-mobile-app.webp) Expert Guide How Do I Set Realistic Growth Targets for My Mobile App? →](https://weareaffective.com/learning-centre/how-do-i-set-realistic-growth-targets-for-my-mobile-app) [![Which Google Play Store Optimisation Techniques Drive Downloads?](https://weareaffective.com/hubfs/learning-centre-images/which-google-play-store-optimisation-techniques-drive-downloads.webp) Expert Guide Which Google Play Store Optimisation Techniques Drive Downloads? →](https://weareaffective.com/learning-centre/which-google-play-store-optimisation-techniques-drive-downloads) [![How Do I Make the Best App Screenshots for the Store?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-make-the-best-app-screenshots-for-the-store.webp) Expert Guide How Do I Make the Best App Screenshots for the Store? →](https://weareaffective.com/learning-centre/how-do-i-make-the-best-app-screenshots-for-the-store) [![Whats the Typical Customer Acquisition Cost for Apps?](https://weareaffective.com/hubfs/learning-centre-images/whats-the-typical-customer-acquisition-cost-for-apps.webp) Expert Guide Whats the Typical Customer Acquisition Cost for Apps? →](https://weareaffective.com/learning-centre/whats-the-typical-customer-acquisition-cost-for-apps) [![Should I Run Paid Social Media Ads for My App or Stick to Organic Posts?](https://weareaffective.com/hubfs/learning-centre-images/should-i-run-paid-social-media-ads-for-my-app-or-stick-to-organic-posts.webp) Expert Guide Should I Run Paid Social Media Ads for My App or Stick to Organic Posts? →](https://weareaffective.com/learning-centre/should-i-run-paid-social-media-ads-for-my-app-or-stick-to-organic-posts) [![How Do I Track Which ASO Changes Actually Work?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-track-which-aso-changes-actually-work.webp) Expert Guide How Do I Track Which ASO Changes Actually Work? →](https://weareaffective.com/learning-centre/how-do-i-track-which-aso-changes-actually-work) [![How Do You Build an Email List for Your New Mobile App?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-build-an-email-list-for-your-new-mobile-app.webp) Expert Guide How Do You Build an Email List for Your New Mobile App? →](https://weareaffective.com/learning-centre/how-do-you-build-an-email-list-for-your-new-mobile-app) [![Should I Focus on Getting New Users or Keeping Existing Ones Happy?](https://weareaffective.com/hubfs/learning-centre-images/should-i-focus-on-getting-new-users-or-keeping-existing-ones-happy.webp) Expert Guide Should I Focus on Getting New Users or Keeping Existing Ones Happy? →](https://weareaffective.com/learning-centre/should-i-focus-on-getting-new-users-or-keeping-existing-ones-happy) [![What App Metrics Do Investors Really Care About?](https://weareaffective.com/hubfs/learning-centre-images/what-app-metrics-do-investors-really-care-about.webp) Expert Guide What App Metrics Do Investors Really Care About? →](https://weareaffective.com/learning-centre/what-app-metrics-do-investors-really-care-about) [![Should I Offer Cash Rewards or App Credits for Referrals?](https://weareaffective.com/hubfs/learning-centre-images/should-i-offer-cash-rewards-or-app-credits-for-referrals.webp) Expert Guide Should I Offer Cash Rewards or App Credits for Referrals? →](https://weareaffective.com/learning-centre/should-i-offer-cash-rewards-or-app-credits-for-referrals) [![What Makes an App Store Description Actually Convert?](https://weareaffective.com/hubfs/learning-centre-images/what-makes-an-app-store-description-actually-convert.webp) Expert Guide What Makes an App Store Description Actually Convert? →](https://weareaffective.com/learning-centre/what-makes-an-app-store-description-actually-convert) [![How Much to Budget for App Marketing](https://weareaffective.com/hubfs/learning-centre-images/how-much-to-budget-for-app-marketing.webp) Expert Guide How Much to Budget for App Marketing →](https://weareaffective.com/learning-centre/how-much-to-budget-for-app-marketing) [![How App Reviews and Ratings Affect Downloads](https://weareaffective.com/hubfs/learning-centre-images/how-app-reviews-and-ratings-affect-downloads.webp) Expert Guide How App Reviews and Ratings Affect Downloads →](https://weareaffective.com/learning-centre/how-app-reviews-and-ratings-affect-downloads) [![App Store vs Google Play: Which Is Right for Your App?](https://weareaffective.com/hubfs/learning-centre-images/app-store-vs-google-play-which-is-right-for-your-app.webp) Expert Guide App Store vs Google Play: Which Is Right for Your App? →](https://weareaffective.com/learning-centre/app-store-vs-google-play-which-is-right-for-your-app) [![App analytics that actually matter beyond vanity metrics](https://weareaffective.com/hubfs/learning-centre-images/app-analytics-that-actually-matter-beyond-vanity-metrics.webp) Expert Guide App analytics that actually matter beyond vanity metrics →](https://weareaffective.com/learning-centre/app-analytics-that-actually-matter-beyond-vanity-metrics) [![App Exit Strategies: How to position your mobile app for acquisition](https://weareaffective.com/hubfs/learning-centre-images/app-exit-strategies-how-to-position-your-mobile-app-for-acquisition.webp) Expert Guide App Exit Strategies: How to position your mobile app for acquisition →](https://weareaffective.com/learning-centre/app-exit-strategies-how-to-position-your-mobile-app-for-acquisition) [![App Store Category Optimisation: The Complete Guide](https://weareaffective.com/hubfs/learning-centre-images/app-store-category-optimisation-the-complete-guide.webp) Expert Guide App Store Category Optimisation: The Complete Guide →](https://weareaffective.com/learning-centre/app-store-category-optimisation-the-complete-guide) [![App Store Ranking Secrets: What actually works](https://weareaffective.com/hubfs/learning-centre-images/app-store-ranking-secrets-what-actually-works.webp) Expert Guide App Store Ranking Secrets: What actually works →](https://weareaffective.com/learning-centre/app-store-ranking-secrets-what-actually-works) [![Are mobile apps the future of digital marketing?](https://weareaffective.com/hubfs/learning-centre-images/are-mobile-apps-the-future-of-digital-marketing.webp) Expert Guide Are mobile apps the future of digital marketing? →](https://weareaffective.com/learning-centre/are-applications-the-future-of-digital-marketing) [![App Store Optimisation: How to increase the visibility of your app](https://weareaffective.com/hubfs/learning-centre-images/app-store-optimisation-how-to-increase-the-visibility-of-your-app.webp) Expert Guide App Store Optimisation: How to increase the visibility of your app →](https://weareaffective.com/learning-centre/app-store-optimisation-how-to-increase-the-visibility-of-your-app) [![7 lessons your app developers need on marketing apps](https://weareaffective.com/hubfs/learning-centre-images/7-lessons-your-app-developers-need-on-marketing-apps.webp) Expert Guide 7 lessons your app developers need on marketing apps →](https://weareaffective.com/learning-centre/7-lessons-your-app-developers-need-on-marketing-apps) [![5 essential app marketing mistakes to avoid](https://weareaffective.com/hubfs/learning-centre-images/5-essential-app-marketing-mistakes-to-avoid.webp) Expert Guide 5 essential app marketing mistakes to avoid →](https://weareaffective.com/learning-centre/5-essential-app-marketing-mistakes-to-avoid) [![7 app influencer marketing campaigns that actually drove downloads](https://weareaffective.com/hubfs/learning-centre-images/7-app-influencer-marketing-campaigns-that-actually-drove-downloads.webp) Expert Guide 7 app influencer marketing campaigns that actually drove downloads →](https://weareaffective.com/learning-centre/7-app-influencer-marketing-campaigns-that-actually-drove-downloads) [![5 common review management mistakes that kill downloads](https://weareaffective.com/hubfs/learning-centre-images/5-common-review-management-mistakes-that-kill-downloads.webp) Expert Guide 5 common review management mistakes that kill downloads →](https://weareaffective.com/learning-centre/5-common-review-management-mistakes-that-kill-downloads) [![3 ways to use social media to reach the best mobile audience](https://weareaffective.com/hubfs/learning-centre-images/3-ways-to-use-social-media-to-reach-the-best-mobile-audience.webp) Expert Guide 3 ways to use social media to reach the best mobile audience →](https://weareaffective.com/learning-centre/3-ways-to-use-social-media-to-reach-the-best-mobile-audience)

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