--- title: Experience Design Resources & Insights | We Are Affective description: Practical guides on app design, UX strategy, and behavioural psychology. Written for founders and product teams who want to build better products. --- [Skip to content](https://weareaffective.com/learning-centre/tag/topic-user-personas-design-research#main-content) [![we\_are\_affective\_logo\_200](https://weareaffective.com/hs-fs/hubfs/we_are_affective_logo_200.png?width=175&height=48&name=we_are_affective_logo_200.png "we_are_affective_logo_200")](https://weareaffective.com) - [Home](https://weareaffective.com) - About Us - [Our Story](https://weareaffective.com/about) - [How We Work](https://weareaffective.com/how-we-work) - Our Services - [App Planning & Strategy](https://weareaffective.com/app-planning-strategy) - [App Design](https://weareaffective.com/app-design-agency) - [App UX Design](https://weareaffective.com/app-ux-design) - [App UI Design](https://weareaffective.com/app-ui-design) - [App Technical Architecture](https://weareaffective.com/app-architecture) - [Existing App Audits](https://weareaffective.com/app-audit) - [Case Studies](https://weareaffective.com/case-studies) - [Pricing](https://weareaffective.com/pricing) - [Learning Centre](https://weareaffective.com/learning-centre) - [Get Started](https://weareaffective.com/get-started) [← Back to Questions](https://weareaffective.com/learning-centre) # User Personas & Design Research Create detailed user personas and conduct design research to inform user-centred development decisions. ## Latest User Personas & Design Research Guides Our most comprehensive resources on user personas & design research. ### [![What questions should I ask users when collecting feedback?](https://weareaffective.com/hubfs/learning-centre-images/what-questions-should-i-ask-users-when-collecting-feedback.webp) Expert Guide What questions should I ask users when collecting feedback? Learn which questions to ask users when collecting feedback, why most feedback forms mislead you, and how to uncover what users actually think and do. Read guide →](https://weareaffective.com/learning-centre/what-questions-should-i-ask-users-when-collecting-feedback) ### [![What metrics should you track for persona effectiveness?](https://weareaffective.com/hubfs/learning-centre-images/what-metrics-should-you-track-for-persona-effectiveness.webp) Expert Guide What metrics should you track for persona effectiveness? Discover which metrics truly reveal whether your personas reflect real user behaviour, attitudes and goals, and how to keep them accurate over time. Read guide →](https://weareaffective.com/learning-centre/what-metrics-should-you-track-for-persona-effectiveness) ### [![Why your app needs real users not just your mums opinion](https://weareaffective.com/hubfs/learning-centre-images/why-your-app-needs-real-users-not-just-your-mums-opinion.webp) Expert Guide Why your app needs real users not just your mums opinion Friendly feedback from people you know can mislead you badly. Find out why real user testing matters and how to do it before your app goes live. Read guide →](https://weareaffective.com/learning-centre/why-your-app-needs-real-users-not-just-your-mums-opinion) ### [![What data sources strengthen app feasibility research](https://weareaffective.com/hubfs/learning-centre-images/what-data-sources-strengthen-app-feasibility-research.webp) Expert Guide What data sources strengthen app feasibility research Discover which data sources truly strengthen app feasibility research, from platform signals to qualitative findings that shape better product decisions. Read guide →](https://weareaffective.com/learning-centre/what-data-sources-strengthen-app-feasibility-research) ### [![How to Write a One-Page Behavioural Thesis Before You Commit to a Format](https://weareaffective.com/hubfs/learning-centre-images/how-to-write-a-one-page-behavioural-thesis-before-you-commit-to-a-format.webp) Expert Guide How to Write a One-Page Behavioural Thesis Before You Commit to a Format Committing to a format too early stalls progress. Learn how a one-page behavioural thesis helps you clarify the real problem before design begins. Read guide →](https://weareaffective.com/learning-centre/how-to-write-a-one-page-behavioural-thesis-before-you-commit-to-a-format) ### [![A Research Summary of Where Discovery-Phase Findings Actually Land Inside Organisations](https://weareaffective.com/hubfs/learning-centre-images/a-research-summary-of-where-discovery-phase-findings-actually-land-inside-organisations.webp) Expert Guide A Research Summary of Where Discovery-Phase Findings Actually Land Inside Organisations Most discovery research never shapes decisions. This summary covers why findings get ignored and what you can do to make them land at handover. Read guide →](https://weareaffective.com/learning-centre/a-research-summary-of-where-discovery-phase-findings-actually-land-inside-organi) ## More User Personas & Design Research Guides Additional expert guides covering essential topics and proven strategies. #### [![Key questions to ask in your apps testing phase](https://weareaffective.com/hubfs/learning-centre-images/key-questions-to-ask-in-your-apps-testing-phase.webp) Expert Guide Key questions to ask in your apps testing phase Most app testing phases ask the wrong questions. Discover which questions actually matter, from validating user needs to spotting drop-off points. Read guide →](https://weareaffective.com/learning-centre/key-questions-to-ask-in-your-apps-testing-phase) #### [![Is dirty data ruining your mobile apps purpose? 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Learn how to research which technologies your app users want, using interviews, surveys, analytics and findings to build a prioritised roadmap. Read guide →](https://weareaffective.com/learning-centre/how-do-you-research-what-technologies-your-app-users-want) #### [![How do you test and validate your wearable app design concepts?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-test-and-validate-your-wearable-app-design-concepts.webp) Expert Guide How do you test and validate your wearable app design concepts? Learn how to test and validate wearable app design concepts, from low-fidelity prototypes to usability sessions on body-worn devices. 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