--- title: Experience Design Resources & Insights | We Are Affective description: Practical guides on app design, UX strategy, and behavioural psychology. Written for founders and product teams who want to build better products. --- [Skip to content](https://weareaffective.com/learning-centre/tag/topic-uxui-design-principles#main-content) [![we\_are\_affective\_logo\_200](https://weareaffective.com/hs-fs/hubfs/we_are_affective_logo_200.png?width=175&height=48&name=we_are_affective_logo_200.png "we_are_affective_logo_200")](https://weareaffective.com) - [Home](https://weareaffective.com) - About Us - [Our Story](https://weareaffective.com/about) - [How We Work](https://weareaffective.com/how-we-work) - Our Services - [App Planning & Strategy](https://weareaffective.com/app-planning-strategy) - [App Design](https://weareaffective.com/app-design-agency) - [App UX Design](https://weareaffective.com/app-ux-design) - [App UI Design](https://weareaffective.com/app-ui-design) - [App Technical Architecture](https://weareaffective.com/app-architecture) - [Existing App Audits](https://weareaffective.com/app-audit) - [Case Studies](https://weareaffective.com/case-studies) - [Pricing](https://weareaffective.com/pricing) - [Learning Centre](https://weareaffective.com/learning-centre) - [Get Started](https://weareaffective.com/get-started) [← Back to Questions](https://weareaffective.com/learning-centre) # UX/UI Design Principles Master fundamental design principles for creating intuitive, beautiful, and effective mobile user interfaces. ## Latest UX/UI Design Principles Guides Our most comprehensive resources on ux/ui design principles. ### [![Wireframing apps to image editing 5 tools for UX UI designers](https://weareaffective.com/hubfs/learning-centre-images/wireframing-apps-to-image-editing-5-tools-for-ux-ui-designers.webp) Expert Guide Wireframing apps to image editing 5 tools for UX UI designers Figma, Balsamiq, Sketch, Adobe XD and Axure RP compared. See how each tool shapes UX decisions and how to pick the right one for your project. Read guide →](https://weareaffective.com/learning-centre/wireframing-apps-to-image-editing-5-tools-for-ux-ui-designers) ### [![Whats the best way to handle offline maps in mobile apps](https://weareaffective.com/hubfs/learning-centre-images/whats-the-best-way-to-handle-offline-maps-in-mobile-apps.webp) Expert Guide Whats the best way to handle offline maps in mobile apps Learn how to handle offline maps in mobile apps properly, from storage and caching to graceful degradation and avoiding common retrofitting mistakes. 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Read guide →](https://weareaffective.com/learning-centre/what-makes-app-store-screenshots-convert-better) ### [![Why 90 of users abandon apps during onboarding process](https://weareaffective.com/hubfs/learning-centre-images/why-90-of-users-abandon-apps-during-onboarding-process.webp) Expert Guide Why 90 of users abandon apps during onboarding process Learn why 90% of users abandon apps during onboarding, when they leave, what triggers drop-off, and how better design choices improve early retention. Read guide →](https://weareaffective.com/learning-centre/why-90-of-users-abandon-apps-during-onboarding-process) ### [![What 'Emotional Readiness' Means When Deciding How Much to Show a User on Arrival](https://weareaffective.com/hubfs/learning-centre-images/what-emotional-readiness-means-when-deciding-how-much-to-show-a-user-on-arrival.webp) Expert Guide What 'Emotional Readiness' Means When Deciding How Much to Show a User on Arrival Learn what emotional readiness means in UX design, why arrival is the highest-stakes moment, and how to layer information to match users' emotional state. Read guide →](https://weareaffective.com/learning-centre/what-emotional-readiness-means-when-deciding-how-much-to-show-a-user-on-arrival) ## More UX/UI Design Principles Guides Additional expert guides covering essential topics and proven strategies. #### [![Whats normal: When it comes to app loading times](https://weareaffective.com/hubfs/learning-centre-images/whats-normal-when-it-comes-to-app-loading-times.webp) Expert Guide Whats normal: When it comes to app loading times What counts as a normal app loading time, why users feel slowness differently to the data, and how design and networks shape what feels fast. 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Learn which offline features users actually rely on, what to cache, and how to design mobile apps that work without signal. Read guide →](https://weareaffective.com/learning-centre/what-offline-features-do-users-actually-want-in-mobile-apps) #### [![Why ignoring app accessibility could cost you millions of users](https://weareaffective.com/hubfs/learning-centre-images/why-ignoring-app-accessibility-could-cost-you-millions-of-users.webp) Expert Guide Why ignoring app accessibility could cost you millions of users Millions of users are excluded by inaccessible apps. Discover what poor accessibility really costs and how to build inclusively from the start. 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Explore how the boundary works and why it matters. Read guide →](https://weareaffective.com/learning-centre/whats-the-difference-between-a-wellness-app-and-a-medical-app) #### [![What happens if my app cant understand a users accent](https://weareaffective.com/hubfs/learning-centre-images/what-happens-if-my-app-cant-understand-a-users-accent.webp) Expert Guide What happens if my app cant understand a users accent When voice apps fail to understand accents, users lose trust fast. Discover why recognition fails and how to design better error recovery. Read guide →](https://weareaffective.com/learning-centre/what-happens-if-my-app-cant-understand-a-users-accent) #### [![What features should your B2B client portal app include?](https://weareaffective.com/hubfs/learning-centre-images/what-features-should-your-b2b-client-portal-app-include.webp) Expert Guide What features should your B2B client portal app include? Discover which features belong in a B2B client portal app, from document management to access controls, prioritised around real client needs. Read guide →](https://weareaffective.com/learning-centre/what-features-should-your-b2b-client-portal-app-include) #### [![What features make a travel app successful](https://weareaffective.com/hubfs/learning-centre-images/what-features-make-a-travel-app-successful.webp) Expert Guide What features make a travel app successful What makes a travel app succeed? Learn how reducing anxiety, building trust, handling group bookings and offline use keeps users loyal. 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Discover how to resolve the tension and build accessibility in from the start. Read guide →](https://weareaffective.com/learning-centre/what-happens-when-accessibility-conflicts-with-my-app-design) ## All UX/UI Design Principles Guides Browse our complete library of expert resources. 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