--- title: Experience Design Resources & Insights | We Are Affective description: Practical guides on app design, UX strategy, and behavioural psychology. Written for founders and product teams who want to build better products. --- [Skip to content](https://weareaffective.com/learning-centre/tag/popular-launch-growth#main-content) [![we\_are\_affective\_logo\_200](https://weareaffective.com/hs-fs/hubfs/we_are_affective_logo_200.png?width=175&height=48&name=we_are_affective_logo_200.png "we_are_affective_logo_200")](https://weareaffective.com) - [Home](https://weareaffective.com) - About Us - [Our Story](https://weareaffective.com/about) - [How We Work](https://weareaffective.com/how-we-work) - Our Services - [App Planning & Strategy](https://weareaffective.com/app-planning-strategy) - [App Design](https://weareaffective.com/app-design-agency) - [App UX Design](https://weareaffective.com/app-ux-design) - [App UI Design](https://weareaffective.com/app-ui-design) - [App Technical Architecture](https://weareaffective.com/app-architecture) - [Existing App Audits](https://weareaffective.com/app-audit) - [Case Studies](https://weareaffective.com/case-studies) - [Pricing](https://weareaffective.com/pricing) - [Learning Centre](https://weareaffective.com/learning-centre) - [Get Started](https://weareaffective.com/get-started) [← Back to Questions](https://weareaffective.com/learning-centre) # Launch & Growth Launch your app effectively and build sustainable growth strategies to scale your user base. ## Latest Launch & Growth Guides Our most comprehensive resources on launch & growth. ### [![What Type of Content Should I Create to Promote My Mobile App](https://weareaffective.com/hubfs/learning-centre-images/what-type-of-content-should-i-create-to-promote-my-mobile-app.webp) Expert Guide What Type of Content Should I Create to Promote My Mobile App How to build a mobile app content strategy that attracts the right users, covering store listings, onboarding, push notifications and referral content. Read guide →](https://weareaffective.com/learning-centre/what-type-of-content-should-i-create-to-promote-my-mobile-app) ### [![The Soft Launch Conversation Nobody Wants to Have With Marketing](https://weareaffective.com/hubfs/learning-centre-images/the-soft-launch-conversation-nobody-wants-to-have-with-marketing.webp) Expert Guide The Soft Launch Conversation Nobody Wants to Have With Marketing Announcing a launch date too early creates real problems. Here is how to handle soft launches, slipping dates and marketing timing well. Read guide →](https://weareaffective.com/learning-centre/the-soft-launch-conversation-nobody-wants-to-have-with-marketing) ### [![What makes a good influencer partnership for mobile apps](https://weareaffective.com/hubfs/learning-centre-images/what-makes-a-good-influencer-partnership-for-mobile-apps.webp) Expert Guide What makes a good influencer partnership for mobile apps Most app influencer partnerships chase installs over fit. Discover how to find creators whose audiences already behave like your best users. Read guide →](https://weareaffective.com/learning-centre/what-makes-a-good-influencer-partnership-for-mobile-apps) ### [![How to Run a Pre-Launch Soft Test Before Committing to a Fixed Launch Date](https://weareaffective.com/hubfs/learning-centre-images/how-to-run-a-pre-launch-soft-test-before-committing-to-a-fixed-launch-date.webp) Expert Guide How to Run a Pre-Launch Soft Test Before Committing to a Fixed Launch Date How to soft test your product before fixing a public launch date, covering user validation, onboarding and the signals that show you are ready. Read guide →](https://weareaffective.com/learning-centre/how-to-run-a-pre-launch-soft-test-before-committing-to-a-fixed-launch-date) ### [![What makes an app successful in the App Store](https://weareaffective.com/hubfs/learning-centre-images/what-makes-an-app-successful-in-the-app-store.webp) Expert Guide What makes an app successful in the App Store Discover what makes an App Store listing succeed, from keyword strategy and category choice to screenshots, ratings, onboarding and long-term visibility. Read guide →](https://weareaffective.com/learning-centre/what-makes-an-app-successful-in-the-app-store) ### [![What permissions do gaming apps need before launch?](https://weareaffective.com/hubfs/learning-centre-images/what-permissions-do-gaming-apps-need-before-launch.webp) Expert Guide What permissions do gaming apps need before launch? Learn which permissions gaming apps need before launch, when to ask for them, and how to sequence requests so users say yes rather than dropping off early. Read guide →](https://weareaffective.com/learning-centre/what-permissions-do-gaming-apps-need-before-launch) ## More Launch & Growth Guides Additional expert guides covering essential topics and proven strategies. #### [![Whats the best email marketing platform for app developers](https://weareaffective.com/hubfs/learning-centre-images/whats-the-best-email-marketing-platform-for-app-developers.webp) Expert Guide Whats the best email marketing platform for app developers Choosing an email platform for your app? This guide helps you match the right tool to your actual retention and onboarding needs. Read guide →](https://weareaffective.com/learning-centre/whats-the-best-email-marketing-platform-for-app-developers) #### [![What screenshots make your App Store listing shine](https://weareaffective.com/hubfs/learning-centre-images/what-screenshots-make-your-app-store-listing-shine.webp) Expert Guide What screenshots make your App Store listing shine Discover which App Store screenshots turn browsers into downloads, with practical guidance on visual tone, composition, sequencing and copy. Read guide →](https://weareaffective.com/learning-centre/what-screenshots-make-your-app-store-listing-shine) #### [![Why launching an app is not the final step](https://weareaffective.com/hubfs/learning-centre-images/why-launching-an-app-is-not-the-final-step.webp) Expert Guide Why launching an app is not the final step Launching your app is just the beginning. Discover why retention, onboarding and core experience matter far more than go-live day. Read guide →](https://weareaffective.com/learning-centre/why-launching-an-app-is-not-the-final-step) #### [![What happens after I launch my app MVP](https://weareaffective.com/hubfs/learning-centre-images/what-happens-after-i-launch-my-app-mvp.webp) Expert Guide What happens after I launch my app MVP Launching your app MVP is just the start. Discover what to watch in the first 30 days, how to measure retention and when to iterate or pivot. Read guide →](https://weareaffective.com/learning-centre/what-happens-after-i-launch-my-app-mvp) #### [![Tips for marketing your Android apps](https://weareaffective.com/hubfs/learning-centre-images/tips-for-marketing-your-android-apps.webp) Expert Guide Tips for marketing your Android apps Practical tips for marketing your Android app, covering store optimisation, onboarding, retention, viral loops and what truly drives growth. Read guide →](https://weareaffective.com/learning-centre/tips-for-marketing-your-android-apps) #### [![How your app can benefit from professional ASO](https://weareaffective.com/hubfs/learning-centre-images/how-your-app-can-benefit-from-professional-aso.webp) Expert Guide How your app can benefit from professional ASO Professional ASO does more than boost downloads. It filters the right users, sharpens your value proposition and exposes real product health issues. Read guide →](https://weareaffective.com/learning-centre/how-your-app-can-benefit-from-professional-aso) #### [![How do I make my app show up in search results?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-make-my-app-show-up-in-search-results.webp) Expert Guide How do I make my app show up in search results? Learn why apps struggle to rank in search results and how store algorithms, listing copy, category choices and reviews all shape discoverability. Read guide →](https://weareaffective.com/learning-centre/how-do-i-make-my-app-show-up-in-search-results) #### [![How do I measure success after launching my MVP?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-measure-success-after-launching-my-mvp.webp) Expert Guide How do I measure success after launching my MVP? Learn which MVP metrics actually matter after launch, from retention signals to user behaviour, and how to turn data into confident product decisions. Read guide →](https://weareaffective.com/learning-centre/how-do-i-measure-success-after-launching-my-mvp) #### [![The Economics of a Second Purchase in a Supplements Brand, Line by Line](https://weareaffective.com/hubfs/learning-centre-images/the-economics-of-a-second-purchase-in-a-supplements-brand-line-by-line.webp) Expert Guide The Economics of a Second Purchase in a Supplements Brand, Line by Line How repeat purchase rates shape supplements brand economics, why 15% is a starting point not a ceiling, and what higher retention does to profit. Read guide →](https://weareaffective.com/learning-centre/the-economics-of-a-second-purchase-in-a-supplements-brand-line-by-line) #### [![How do I choose the right category for my app in the App Store?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-choose-the-right-category-for-my-app-in-the-app-store.webp) Expert Guide How do I choose the right category for my app in the App Store? Choose the right app store category to boost visibility. Learn how categories affect rankings, discoverability and downloads on iOS and Android. Read guide →](https://weareaffective.com/learning-centre/how-do-i-choose-the-right-category-for-my-app-in-the-app-store) #### [![How do I get more downloads of my mobile app?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-get-more-downloads-of-my-mobile-app.webp) Expert Guide How do I get more downloads of my mobile app? Most apps bleed users fast. Learn how retention, onboarding and smarter metrics drive real app growth beyond download counts. Read guide →](https://weareaffective.com/learning-centre/how-do-i-get-more-downloads-of-my-mobile-app) #### [![How do I find the perfect app launch date?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-find-the-perfect-app-launch-date.webp) Expert Guide How do I find the perfect app launch date? Picking the right app launch date goes beyond avoiding holidays. Discover how timing, competition and user behaviour affect long-term app success. Read guide →](https://weareaffective.com/learning-centre/how-do-i-find-the-perfect-app-launch-date) ## All Launch & Growth Guides Browse our complete library of expert resources. [![How choosing the right app category can double your downloads](https://weareaffective.com/hubfs/learning-centre-images/how-choosing-the-right-app-category-can-double-your-downloads.webp) Expert Guide How choosing the right app category can double your downloads →](https://weareaffective.com/learning-centre/how-choosing-the-right-app-category-can-double-your-downloads) [![How do I acquire new mobile app users?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-acquire-new-mobile-app-users.webp) Expert Guide How do I acquire new mobile app users? →](https://weareaffective.com/learning-centre/how-do-i-acquire-new-mobile-app-users) [![Going mobile: 7 ways that a mobile app will help your business](https://weareaffective.com/hubfs/learning-centre-images/going-mobile-7-ways-that-a-mobile-app-will-help-your-business.webp) Expert Guide Going mobile: 7 ways that a mobile app will help your business →](https://weareaffective.com/learning-centre/going-mobile-7-ways-that-a-mobile-app-will-help-your-business) [![How can App Store rejections derail your launch timeline?](https://weareaffective.com/hubfs/learning-centre-images/how-can-app-store-rejections-derail-your-launch-timeline.webp) Expert Guide How can App Store rejections derail your launch timeline? →](https://weareaffective.com/learning-centre/how-can-app-store-rejections-derail-your-launch-timeline) [![How a Fast Food Business Can Utilise on Demand Apps](https://weareaffective.com/hubfs/learning-centre-images/how-a-fast-food-business-can-utilise-on-demand-apps.webp) Expert Guide How a Fast Food Business Can Utilise on Demand Apps →](https://weareaffective.com/learning-centre/how-a-fast-food-business-can-utilise-on-demand-apps) [![Is It Easy to Promote a Mobile App?](https://weareaffective.com/hubfs/learning-centre-images/is-it-easy-to-promote-a-mobile-app.webp) Expert Guide Is It Easy to Promote a Mobile App? →](https://weareaffective.com/learning-centre/is-it-easy-to-promote-a-mobile-app) [![Top Tips for Mobile Marketing Success in 2027 and Beyond](https://weareaffective.com/hubfs/learning-centre-images/top-tips-for-mobile-marketing-success-in-2027-and-beyond.webp) Expert Guide Top Tips for Mobile Marketing Success in 2027 and Beyond →](https://weareaffective.com/learning-centre/top-tips-for-mobile-marketing-success-in-2027-and-beyond) [![Why All of the Best Mobile Games Are Doing Their Marketing in House](https://weareaffective.com/hubfs/learning-centre-images/why-all-of-the-best-mobile-games-are-doing-their-marketing-in-house.webp) Expert Guide Why All of the Best Mobile Games Are Doing Their Marketing in House →](https://weareaffective.com/learning-centre/why-all-of-the-best-mobile-games-are-doing-their-marketing-in-house) [![How Do I Set Realistic Growth Targets for My Mobile App?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-set-realistic-growth-targets-for-my-mobile-app.webp) Expert Guide How Do I Set Realistic Growth Targets for My Mobile App? →](https://weareaffective.com/learning-centre/how-do-i-set-realistic-growth-targets-for-my-mobile-app) [![Which Google Play Store Optimisation Techniques Drive Downloads?](https://weareaffective.com/hubfs/learning-centre-images/which-google-play-store-optimisation-techniques-drive-downloads.webp) Expert Guide Which Google Play Store Optimisation Techniques Drive Downloads? →](https://weareaffective.com/learning-centre/which-google-play-store-optimisation-techniques-drive-downloads) [![Why Do Most Indie Mobile Games Fail?](https://weareaffective.com/hubfs/learning-centre-images/why-do-most-indie-mobile-games-fail.webp) Expert Guide Why Do Most Indie Mobile Games Fail? →](https://weareaffective.com/learning-centre/why-do-most-indie-mobile-games-fail) [![How Do I Make the Best App Screenshots for the Store?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-make-the-best-app-screenshots-for-the-store.webp) Expert Guide How Do I Make the Best App Screenshots for the Store? →](https://weareaffective.com/learning-centre/how-do-i-make-the-best-app-screenshots-for-the-store) Load More Guides ### Stop guessing. 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