--- title: Experience Design Resources & Insights | We Are Affective description: Practical guides on app design, UX strategy, and behavioural psychology. Written for founders and product teams who want to build better products. --- [Skip to content](https://weareaffective.com/learning-centre/tag/topic-user-acquisition-growth-hacking#main-content) [![we\_are\_affective\_logo\_200](https://weareaffective.com/hs-fs/hubfs/we_are_affective_logo_200.png?width=175&height=48&name=we_are_affective_logo_200.png "we_are_affective_logo_200")](https://weareaffective.com) - [Home](https://weareaffective.com) - About Us - [Our Story](https://weareaffective.com/about) - [How We Work](https://weareaffective.com/how-we-work) - Our Services - [App Planning & Strategy](https://weareaffective.com/app-planning-strategy) - [App Design](https://weareaffective.com/app-design-agency) - [App UX Design](https://weareaffective.com/app-ux-design) - [App UI Design](https://weareaffective.com/app-ui-design) - [App Technical Architecture](https://weareaffective.com/app-architecture) - [Existing App Audits](https://weareaffective.com/app-audit) - [Case Studies](https://weareaffective.com/case-studies) - [Pricing](https://weareaffective.com/pricing) - [Learning Centre](https://weareaffective.com/learning-centre) - [Get Started](https://weareaffective.com/get-started) [← Back to Questions](https://weareaffective.com/learning-centre) # User Acquisition & Growth Implement creative growth hacking strategies and user acquisition campaigns to rapidly grow your user base. ## Latest User Acquisition & Growth Guides Our most comprehensive resources on user acquisition & growth. ### [![What are the real costs of App Store optimisation?](https://weareaffective.com/hubfs/learning-centre-images/what-are-the-real-costs-of-app-store-optimisation.webp) Expert Guide What are the real costs of App Store optimisation? App Store Optimisation costs more when ignored than when invested in. Learn what poor ASO really costs your app in visibility, downloads and churn. Read guide →](https://weareaffective.com/learning-centre/what-are-the-real-costs-of-app-store-optimisation) ### [![Tips for marketing your Android apps](https://weareaffective.com/hubfs/learning-centre-images/tips-for-marketing-your-android-apps.webp) Expert Guide Tips for marketing your Android apps Practical tips for marketing your Android app, covering store optimisation, onboarding, retention, viral loops and what truly drives growth. Read guide →](https://weareaffective.com/learning-centre/tips-for-marketing-your-android-apps) ### [![What are the biggest mistakes in app influencer marketing?](https://weareaffective.com/hubfs/learning-centre-images/what-are-the-biggest-mistakes-in-app-influencer-marketing.webp) Expert Guide What are the biggest mistakes in app influencer marketing? Common app influencer marketing mistakes explained, from chasing reach over relevance to measuring downloads alone and ignoring what comes after install. Read guide →](https://weareaffective.com/learning-centre/what-are-the-biggest-mistakes-in-app-influencer-marketing) ### [![Understanding how mobile app conversion tracking works](https://weareaffective.com/hubfs/learning-centre-images/understanding-how-mobile-app-conversion-tracking-works.webp) Expert Guide Understanding how mobile app conversion tracking works Learn how mobile app conversion tracking actually works, why install numbers mislead, and how to audit your setup for misattribution and data corruption. Read guide →](https://weareaffective.com/learning-centre/understanding-how-mobile-app-conversion-tracking-works) ### [![How much does influencer marketing cost for mobile apps?](https://weareaffective.com/hubfs/learning-centre-images/how-much-does-influencer-marketing-cost-for-mobile-apps.webp) Expert Guide How much does influencer marketing cost for mobile apps? Influencer marketing for mobile apps can cost thousands with little to show for it. Discover what drives real pricing and how to budget for retention. Read guide →](https://weareaffective.com/learning-centre/how-much-does-influencer-marketing-cost-for-mobile-apps) ### [![How your app can benefit from professional aso?](https://weareaffective.com/hubfs/learning-centre-images/how-your-app-can-benefit-from-professional-aso.webp) Expert Guide How your app can benefit from professional ASO Professional ASO does more than boost downloads. It filters the right users, sharpens your value proposition and exposes real product health issues. Read guide →](https://weareaffective.com/learning-centre/how-your-app-can-benefit-from-professional-aso) ## More User Acquisition & Growth Guides Additional expert guides covering essential topics and proven strategies. #### [![How do you segment app users for better email results?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-segment-app-users-for-better-email-results.webp) Expert Guide How do you segment app users for better email results? Learn how to segment app users for smarter email campaigns, reduce churn and send the right message based on in-app behaviour and journey stage. Read guide →](https://weareaffective.com/learning-centre/how-do-you-segment-app-users-for-better-email-results) #### [![How do you create email campaigns that drive app downloads?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-create-email-campaigns-that-drive-app-downloads.webp) Expert Guide How do you create email campaigns that drive app downloads? Learn how to build email campaigns that drive real app downloads, covering segmentation, subject lines, calls to action and post-send measurement. Read guide →](https://weareaffective.com/learning-centre/how-do-you-create-email-campaigns-that-drive-app-downloads) #### [![How do you market a mobile game that no one knows about?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-market-a-mobile-game-that-no-one-knows-about.webp) Expert Guide How do you market a mobile game that no one knows about? Most mobile games never reach 1,000 downloads. Learn how App Store listings, viral loops, and zero-budget acquisition can change that. Read guide →](https://weareaffective.com/learning-centre/how-do-you-market-a-mobile-game-that-no-one-knows-about) #### [![How do I track social media ROI for my app marketing?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-track-social-media-roi-for-my-app-marketing.webp) Expert Guide How do I track social media ROI for my app marketing? Learn how to track social media ROI for your app properly, from attribution models to retention metrics, so your spend connects to real business results. Read guide →](https://weareaffective.com/learning-centre/how-do-i-track-social-media-roi-for-my-app-marketing) #### [![How do I stop my app disappearing in search results?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-stop-my-app-disappearing-in-search-results.webp) Expert Guide How do I stop my app disappearing in search results? Why apps disappear from search results often comes down to product, listing and onboarding decisions. Here is what is quietly hurting your visibility. Read guide →](https://weareaffective.com/learning-centre/how-do-i-stop-my-app-disappearing-in-search-results) #### [![How do I make my app show up in search results?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-make-my-app-show-up-in-search-results.webp) Expert Guide How do I make my app show up in search results? Learn why apps struggle to rank in search results and how store algorithms, listing copy, category choices and reviews all shape discoverability. Read guide →](https://weareaffective.com/learning-centre/how-do-i-make-my-app-show-up-in-search-results) #### [![How do I optimise my app for the Google Play Store?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-optimise-my-app-for-the-google-play-store.webp) Expert Guide How do I optimise my app for the Google Play Store? Learn how to optimise your Google Play Store listing with practical guidance on keywords, metadata, screenshots, categories, ratings and iterative testing. Read guide →](https://weareaffective.com/learning-centre/how-do-i-optimise-my-app-for-the-google-play-store) #### [![How do I optimise my app for the Apple App Store?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-optimise-my-app-for-the-apple-app-store.webp) Expert Guide How do I optimise my app for the Apple App Store? Learn how to optimise your app for the Apple App Store, from naming and keywords to screenshots, ratings, and iterating after launch. Read guide →](https://weareaffective.com/learning-centre/how-do-i-optimise-my-app-for-the-apple-app-store) #### [![How do I localise my App Store listing for different countries?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-localise-my-app-store-listing-for-different-countries.webp) Expert Guide How do I localise my App Store listing for different countries? Learn how to localise your app store listing for different countries, covering metadata, screenshots, reviews, platform rules and testing. Read guide →](https://weareaffective.com/learning-centre/how-do-i-localise-my-app-store-listing-for-different-countries) #### [![What a Travel OTA Learned by Distributing the Booking Form Across the Whole Group](https://weareaffective.com/hubfs/learning-centre-images/what-a-travel-ota-learned-by-distributing-the-booking-form-across-the-whole-group.webp) Expert Guide What a Travel OTA Learned by Distributing the Booking Form Across the Whole Group How splitting a group booking form across all travellers reduces organiser burnout, cuts drop-off and turns checkout into a sharing loop. Read guide →](https://weareaffective.com/learning-centre/what-a-travel-ota-learned-by-distributing-the-booking-form-across-the-whole-grou) #### [![How do I get more downloads of my mobile app?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-get-more-downloads-of-my-mobile-app.webp) Expert Guide How do I get more downloads of my mobile app? Most apps bleed users fast. Learn how retention, onboarding and smarter metrics drive real app growth beyond download counts. Read guide →](https://weareaffective.com/learning-centre/how-do-i-get-more-downloads-of-my-mobile-app) #### [![How Can on Demand Apps March the Mobile Industry Forward?](https://weareaffective.com/hubfs/learning-centre-images/how-can-on-demand-apps-march-the-mobile-industry-forward.webp) Expert Guide How Can on Demand Apps March the Mobile Industry Forward? Discover how on-demand apps are reshaping mobile, covering fulfilment logic, trust building, compliance, growth loops and platform strategy. Read guide →](https://weareaffective.com/learning-centre/how-can-on-demand-apps-march-the-mobile-industry-forward-1) ## All User Acquisition & Growth Guides Browse our complete library of expert resources. [![Is It Easy to Promote a Mobile App?](https://weareaffective.com/hubfs/learning-centre-images/is-it-easy-to-promote-a-mobile-app.webp) Expert Guide Is It Easy to Promote a Mobile App? →](https://weareaffective.com/learning-centre/is-it-easy-to-promote-a-mobile-app-1) [![How choosing the right app category can double your downloads](https://weareaffective.com/hubfs/learning-centre-images/how-choosing-the-right-app-category-can-double-your-downloads.webp) Expert Guide How choosing the right app category can double your downloads →](https://weareaffective.com/learning-centre/how-choosing-the-right-app-category-can-double-your-downloads) [![How do I acquire new mobile app users?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-acquire-new-mobile-app-users.webp) Expert Guide How do I acquire new mobile app users? →](https://weareaffective.com/learning-centre/how-do-i-acquire-new-mobile-app-users) [![How can I promote my app?](https://weareaffective.com/hubfs/learning-centre-images/how-can-i-promote-my-app.webp) Expert Guide How can I promote my app? →](https://weareaffective.com/learning-centre/how-can-i-promote-my-app) [![How can I market my app without a big budget?](https://weareaffective.com/hubfs/learning-centre-images/how-can-i-market-my-app-without-a-big-budget.webp) Expert Guide How can I market my app without a big budget? →](https://weareaffective.com/learning-centre/how-can-i-market-my-app-without-a-big-budget) [![Is It Easy to Promote a Mobile App?](https://weareaffective.com/hubfs/learning-centre-images/is-it-easy-to-promote-a-mobile-app.webp) Expert Guide Is It Easy to Promote a Mobile App? →](https://weareaffective.com/learning-centre/is-it-easy-to-promote-a-mobile-app) [![Top Tips for Mobile Marketing Success in 2027 and Beyond](https://weareaffective.com/hubfs/learning-centre-images/top-tips-for-mobile-marketing-success-in-2027-and-beyond.webp) Expert Guide Top Tips for Mobile Marketing Success in 2027 and Beyond →](https://weareaffective.com/learning-centre/top-tips-for-mobile-marketing-success-in-2027-and-beyond) [![How Do I Set Realistic Growth Targets for My Mobile App?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-set-realistic-growth-targets-for-my-mobile-app.webp) Expert Guide How Do I Set Realistic Growth Targets for My Mobile App? →](https://weareaffective.com/learning-centre/how-do-i-set-realistic-growth-targets-for-my-mobile-app-1) [![How Do You Build a Social Media Following Before Your App Launch?](https://weareaffective.com/hubfs/learning-centre-images/how-do-you-build-a-social-media-following-before-your-app-launch.webp) Expert Guide How Do You Build a Social Media Following Before Your App Launch? →](https://weareaffective.com/learning-centre/how-do-you-build-a-social-media-following-before-your-app-launch) [![Why All of the Best Mobile Games Are Doing Their Marketing in House](https://weareaffective.com/hubfs/learning-centre-images/why-all-of-the-best-mobile-games-are-doing-their-marketing-in-house.webp) Expert Guide Why All of the Best Mobile Games Are Doing Their Marketing in House →](https://weareaffective.com/learning-centre/why-all-of-the-best-mobile-games-are-doing-their-marketing-in-house) [![How Do I Set Realistic Growth Targets for My Mobile App?](https://weareaffective.com/hubfs/learning-centre-images/how-do-i-set-realistic-growth-targets-for-my-mobile-app.webp) Expert Guide How Do I Set Realistic Growth Targets for My Mobile App? →](https://weareaffective.com/learning-centre/how-do-i-set-realistic-growth-targets-for-my-mobile-app) [![Which Google Play Store Optimisation Techniques Drive Downloads?](https://weareaffective.com/hubfs/learning-centre-images/which-google-play-store-optimisation-techniques-drive-downloads.webp) Expert Guide Which Google Play Store Optimisation Techniques Drive Downloads? →](https://weareaffective.com/learning-centre/which-google-play-store-optimisation-techniques-drive-downloads) Load More Guides ### Stop guessing. 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