--- title: Experience Design Resources & Insights | We Are Affective description: Practical guides on app design, UX strategy, and behavioural psychology. Written for founders and product teams who want to build better products. --- [Skip to content](https://weareaffective.com/learning-centre/tag/topic-app-analytics-performance-strategy#main-content) [![we\_are\_affective\_logo\_200](https://weareaffective.com/hs-fs/hubfs/we_are_affective_logo_200.png?width=175&height=48&name=we_are_affective_logo_200.png "we_are_affective_logo_200")](https://weareaffective.com) - [Home](https://weareaffective.com) - About Us - [Our Story](https://weareaffective.com/about) - [How We Work](https://weareaffective.com/how-we-work) - Our Services - [App Planning & Strategy](https://weareaffective.com/app-planning-strategy) - [App Design](https://weareaffective.com/app-design-agency) - [App UX Design](https://weareaffective.com/app-ux-design) - [App UI Design](https://weareaffective.com/app-ui-design) - [App Technical Architecture](https://weareaffective.com/app-architecture) - [Existing App Audits](https://weareaffective.com/app-audit) - [Case Studies](https://weareaffective.com/case-studies) - [Pricing](https://weareaffective.com/pricing) - [Learning Centre](https://weareaffective.com/learning-centre) - [Get Started](https://weareaffective.com/get-started) [← Back to Questions](https://weareaffective.com/learning-centre) # App Analytics & Performance Strategy Track meaningful metrics, analyse user behaviour, and use data-driven insights to optimise the performance of your app. ## Latest App Analytics & Performance Strategy Guides Our most comprehensive resources on app analytics & performance strategy. ### [![Which tools help you benchmark against industry leaders](https://weareaffective.com/hubfs/learning-centre-images/which-tools-help-you-benchmark-against-industry-leaders.webp) Expert Guide Which tools help you benchmark against industry leaders Learn which tools help benchmark digital products against industry leaders, using competitive analysis and behavioural data to set realistic targets. Read guide →](https://weareaffective.com/learning-centre/which-tools-help-you-benchmark-against-industry-leaders) ### [Expert Guide Why most apps get their pricing strategy completely wrong Most apps price based on costs, not users. This article explains why that fails and how to make pricing a core structural decision from the start. Read guide →](https://weareaffective.com/learning-centre/why-most-apps-get-their-pricing-strategy-completely-wrong) ### [![Why do users stop engaging after leaving positive feedback?](https://weareaffective.com/hubfs/learning-centre-images/why-do-users-stop-engaging-after-leaving-positive-feedback.webp) Expert Guide Why do users stop engaging after leaving positive feedback? Learn why users stop engaging even after leaving positive feedback, and what retention data reveals that satisfaction scores alone will never show you. Read guide →](https://weareaffective.com/learning-centre/why-do-users-stop-engaging-after-leaving-positive-feedback) ### [![What monitoring systems catch problems before users notice them](https://weareaffective.com/hubfs/learning-centre-images/what-monitoring-systems-catch-problems-before-users-notice-them.webp) Expert Guide What monitoring systems catch problems before users notice them Spot UX problems before users complain. Learn how behavioural signals, hesitation patterns and experience monitoring reveal friction early. Read guide →](https://weareaffective.com/learning-centre/what-monitoring-systems-catch-problems-before-users-notice-them) ### [![Whats a good app loading time and how do I achieve it](https://weareaffective.com/hubfs/learning-centre-images/whats-a-good-app-loading-time-and-how-do-i-achieve-it.webp) Expert Guide Whats a good app loading time and how do I achieve it Learn what counts as a good app loading time, why first impressions matter and how smart architecture and UX choices help your app feel faster. Read guide →](https://weareaffective.com/learning-centre/whats-a-good-app-loading-time-and-how-do-i-achieve-it) ### [![What makes enterprise app performance monitoring essential](https://weareaffective.com/hubfs/learning-centre-images/what-makes-enterprise-app-performance-monitoring-essential.webp) Expert Guide What makes enterprise app performance monitoring essential Enterprise app performance monitoring goes beyond crash reports. Learn which metrics reveal silent churn and help you retain professional users. Read guide →](https://weareaffective.com/learning-centre/what-makes-enterprise-app-performance-monitoring-essential) ## More App Analytics & Performance Strategy Guides Additional expert guides covering essential topics and proven strategies. #### [![What metrics should you track for mobile app benchmarking?](https://weareaffective.com/hubfs/learning-centre-images/what-metrics-should-you-track-for-mobile-app-benchmarking.webp) Expert Guide What metrics should you track for mobile app benchmarking? Download counts and DAU figures mislead. Learn which mobile app metrics truly matter for benchmarking, from retention rates to behavioural signals. Read guide →](https://weareaffective.com/learning-centre/what-metrics-should-you-track-for-mobile-app-benchmarking) #### [![Why are my app analytics numbers so different across platforms?](https://weareaffective.com/hubfs/learning-centre-images/why-are-my-app-analytics-numbers-so-different-across-platforms.webp) Expert Guide Why are my app analytics numbers so different across platforms? Conflicting app analytics numbers across platforms explained. Discover why sessions, events and attribution figures differ and how to audit your setup. Read guide →](https://weareaffective.com/learning-centre/why-are-my-app-analytics-numbers-so-different-across-platforms) #### [![What makes a mobile app launch successful](https://weareaffective.com/hubfs/learning-centre-images/what-makes-a-mobile-app-launch-successful.webp) Expert Guide What makes a mobile app launch successful What makes a mobile app launch successful? Covers platform choice, App Store presence, onboarding, permissions, and building lasting retention. Read guide →](https://weareaffective.com/learning-centre/what-makes-a-mobile-app-launch-successful) #### [![Whats the best email marketing platform for app developers](https://weareaffective.com/hubfs/learning-centre-images/whats-the-best-email-marketing-platform-for-app-developers.webp) Expert Guide Whats the best email marketing platform for app developers Choosing an email platform for your app? This guide helps you match the right tool to your actual retention and onboarding needs. Read guide →](https://weareaffective.com/learning-centre/whats-the-best-email-marketing-platform-for-app-developers) #### [![Will machine learning make my app slower or faster?](https://weareaffective.com/hubfs/learning-centre-images/will-machine-learning-make-my-app-slower-or-faster.webp) Expert Guide Will machine learning make my app slower or faster? Machine learning can speed up or slow down your app. This guide explains the architectural choices that determine which outcome you get. Read guide →](https://weareaffective.com/learning-centre/will-machine-learning-make-my-app-slower-or-faster) #### [![Whats normal: When it comes to app loading times](https://weareaffective.com/hubfs/learning-centre-images/whats-normal-when-it-comes-to-app-loading-times.webp) Expert Guide Whats normal: When it comes to app loading times What counts as a normal app loading time, why users feel slowness differently to the data, and how design and networks shape what feels fast. Read guide →](https://weareaffective.com/learning-centre/whats-normal-when-it-comes-to-app-loading-times) #### [![Whats our long term mobile app strategy](https://weareaffective.com/hubfs/learning-centre-images/whats-our-long-term-mobile-app-strategy.webp) Expert Guide Whats our long term mobile app strategy Plan a mobile app strategy that lasts. Learn what separates apps that grow from those that drain budgets, covering platforms, onboarding, metrics and more. Read guide →](https://weareaffective.com/learning-centre/whats-our-long-term-mobile-app-strategy) #### [![Why your business needs to invest in mobile payment](https://weareaffective.com/hubfs/learning-centre-images/why-your-business-needs-to-invest-in-mobile-payment.webp) Expert Guide Why your business needs to invest in mobile payment Mobile payment friction costs more than most businesses realise. Discover why checkout abandonment happens and what it reveals about your brand. Read guide →](https://weareaffective.com/learning-centre/why-your-business-needs-to-invest-in-mobile-payment) #### [![What should I do if a new app update breaks something?](https://weareaffective.com/hubfs/learning-centre-images/what-should-i-do-if-a-new-app-update-breaks-something.webp) Expert Guide What should I do if a new app update breaks something? When an app update breaks something live, this guide covers incident response, rollback decisions, user communication and preventing recurrence. Read guide →](https://weareaffective.com/learning-centre/what-should-i-do-if-a-new-app-update-breaks-something) #### [![What metrics should you track for persona effectiveness?](https://weareaffective.com/hubfs/learning-centre-images/what-metrics-should-you-track-for-persona-effectiveness.webp) Expert Guide What metrics should you track for persona effectiveness? Discover which metrics truly reveal whether your personas reflect real user behaviour, attitudes and goals, and how to keep them accurate over time. Read guide →](https://weareaffective.com/learning-centre/what-metrics-should-you-track-for-persona-effectiveness) #### [![Will my existing app work on 5g networks without changes?](https://weareaffective.com/hubfs/learning-centre-images/will-my-existing-app-work-on-5g-networks-without-changes.webp) Expert Guide Will my existing app work on 5g networks without changes? Most apps run on 5G but faster networks expose hidden flaws in error handling and offline behaviour. Find out what actually needs fixing and why. Read guide →](https://weareaffective.com/learning-centre/will-my-existing-app-work-on-5g-networks-without-changes) #### [![How much does serverless architecture cost for mobile apps?](https://weareaffective.com/hubfs/learning-centre-images/how-much-does-serverless-architecture-cost-for-mobile-apps.webp) Expert Guide How much does serverless architecture cost for mobile apps? Serverless can cut mobile app costs or multiply them. Learn how billing works, where hidden costs appear and how traffic patterns affect your decision. Read guide →](https://weareaffective.com/learning-centre/how-much-does-serverless-architecture-cost-for-mobile-apps) ## All App Analytics & Performance Strategy Guides Browse our complete library of expert resources. [![Why your CFO keeps saying no to your app budget](https://weareaffective.com/hubfs/learning-centre-images/why-your-cfo-keeps-saying-no-to-your-app-budget.webp) Expert Guide Why your CFO keeps saying no to your app budget →](https://weareaffective.com/learning-centre/why-your-cfo-keeps-saying-no-to-your-app-budget) [![Why launching an app is not the final step](https://weareaffective.com/hubfs/learning-centre-images/why-launching-an-app-is-not-the-final-step.webp) Expert Guide Why launching an app is not the final step →](https://weareaffective.com/learning-centre/why-launching-an-app-is-not-the-final-step) [![Why arent my apps push notifications being delivered](https://weareaffective.com/hubfs/learning-centre-images/why-arent-my-apps-push-notifications-being-delivered.webp) Expert Guide Why arent my apps push notifications being delivered →](https://weareaffective.com/learning-centre/why-arent-my-apps-push-notifications-being-delivered) [![Which analytics tools give you the best development insights](https://weareaffective.com/hubfs/learning-centre-images/which-analytics-tools-give-you-the-best-development-insights.webp) Expert Guide Which analytics tools give you the best development insights →](https://weareaffective.com/learning-centre/which-analytics-tools-give-you-the-best-development-insights) [![Whats the easiest way to add machine learning to my app](https://weareaffective.com/hubfs/learning-centre-images/whats-the-easiest-way-to-add-machine-learning-to-my-app.webp) Expert Guide Whats the easiest way to add machine learning to my app →](https://weareaffective.com/learning-centre/whats-the-easiest-way-to-add-machine-learning-to-my-app) [![When should I consider pivoting my app strategy?](https://weareaffective.com/hubfs/learning-centre-images/when-should-i-consider-pivoting-my-app-strategy.webp) Expert Guide When should I consider pivoting my app strategy? →](https://weareaffective.com/learning-centre/when-should-i-consider-pivoting-my-app-strategy) [![Whats the difference between serverless and traditional app hosting](https://weareaffective.com/hubfs/learning-centre-images/whats-the-difference-between-serverless-and-traditional-app-hosting.webp) Expert Guide Whats the difference between serverless and traditional app hosting →](https://weareaffective.com/learning-centre/whats-the-difference-between-serverless-and-traditional-app-hosting) [![Whats the difference between reviews and user feedback](https://weareaffective.com/hubfs/learning-centre-images/whats-the-difference-between-reviews-and-user-feedback.webp) Expert Guide Whats the difference between reviews and user feedback →](https://weareaffective.com/learning-centre/whats-the-difference-between-reviews-and-user-feedback) [![What happens to my app if edge computing fails](https://weareaffective.com/hubfs/learning-centre-images/what-happens-to-my-app-if-edge-computing-fails.webp) Expert Guide What happens to my app if edge computing fails →](https://weareaffective.com/learning-centre/what-happens-to-my-app-if-edge-computing-fails) [![What happens after I launch my app MVP](https://weareaffective.com/hubfs/learning-centre-images/what-happens-after-i-launch-my-app-mvp.webp) Expert Guide What happens after I launch my app MVP →](https://weareaffective.com/learning-centre/what-happens-after-i-launch-my-app-mvp) [![What happens to my business if my app performance is poor](https://weareaffective.com/hubfs/learning-centre-images/what-happens-to-my-business-if-my-app-performance-is-poor.webp) Expert Guide What happens to my business if my app performance is poor →](https://weareaffective.com/learning-centre/what-happens-to-my-business-if-my-app-performance-is-poor) [![What are the real costs of App Store optimisation?](https://weareaffective.com/hubfs/learning-centre-images/what-are-the-real-costs-of-app-store-optimisation.webp) Expert Guide What are the real costs of App Store optimisation? →](https://weareaffective.com/learning-centre/what-are-the-real-costs-of-app-store-optimisation) Load More Guides ### Stop guessing. 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