Usability testing tells you if people can use your product. It won't tell you whether they'll trust it, enjoy it, or come back, whether it's live today or still on the drawing board. The Feel Factor Self-Assessment measures the layer usability testing misses.
Most testing tells you whether people can complete a task. It doesn't tell you whether they trust the result, enjoy getting there, or feel any different for having used it. That gap is where retention quietly leaks away.
"Usability testing scored it a 9 out of 10. Every task passed. Nobody could explain why users kept quietly churning."
The Feel Factor breaks emotional experience into the stages a person actually moves through, not abstract sentiment.
The seconds before trust is earned or lost. Does this look like something built for me?
What using the product actually feels like, moment to moment, once the novelty wears off.
What someone carries away. Who does using this make them feel like they are?
Eighteen factual prompts feed nine scored signals, three for each layer of the framework. Each signal gets its own percentage, each layer gets an overall score, and every score comes with a plain-language read of what it means, not just a number.
Nothing here is a vague overall vibe. A "Developing" layer and a "Strong" layer point to specific, nameable gaps, the kind you can actually act on rather than just note.
Take the assessment →Simon Lee spent over nine years running Glance, a full-service app development agency whose clients included the Ministry of Defence, Chanel, Universal Music, Canon, and Lucozade, before founding We Are Affective.
He saw the same pattern repeatedly: products that passed every technical and usability check, and still lost people. The Feel Factor is the framework built to catch what that process misses.
The basic report is free, no email needed. The full report is also free, just unlocked with your email.
No. There's no pass mark. It's a diagnostic read of where your product's experience is strong and where it's quietly costing you trust, framed as a narrative, not a grade.
No, not for the basic report. Your layer-by-layer scores and verdicts are shown immediately, free, with no email required. The full report, narrative breakdown, ranked action plan, and a forwardable PDF, is also free, just unlocked with your email, along with a code to retrieve it anytime.
Usability testing measures whether people can complete a task. The Feel Factor measures what they feel while and after doing it, the layer that decides whether they come back.
Product owners, marketers, and founders, whether the product is already live or still at the design stage, who want to understand where the experience will earn trust and where it won't.
