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All guides by Simon Lee

Why Do User Interviews Often Give Wrong App Design Answers?
Expert Guide Why Do User Interviews Often Give Wrong App Design Answers?
What Makes Users Trust a New App Within Seconds?
Expert Guide What Makes Users Trust a New App Within Seconds?
How Do I Know If a Feature Will Actually Make Me Money?
Expert Guide How Do I Know If a Feature Will Actually Make Me Money?
Why Does Cross-Platform Development Cost More Than Expected?
Expert Guide Why Does Cross-Platform Development Cost More Than Expected?
Which Reward Types Work Best for Different Business App Goals?
Expert Guide Which Reward Types Work Best for Different Business App Goals?
Why Do People Delete Apps They Paid Money For?
Expert Guide Why Do People Delete Apps They Paid Money For?
Why Do Rounded Corners Make Apps Feel Safer to Use?
Expert Guide Why Do Rounded Corners Make Apps Feel Safer to Use?
How Do I Make My App Load Pictures Really Quickly?
Expert Guide How Do I Make My App Load Pictures Really Quickly?
How Do I Plan Around Changing Phone Technologies?
Expert Guide How Do I Plan Around Changing Phone Technologies?
What's the Best Way to Let People Pay in Your App?
Expert Guide What's the Best Way to Let People Pay in Your App?
Which Platform Should I Build First: iOS or Android?
Expert Guide Which Platform Should I Build First: iOS or Android?
How Do I Get Influencers to Talk About My App?
Expert Guide How Do I Get Influencers to Talk About My App?
How Do I Build Personas When Every User Seems Different?
Expert Guide How Do I Build Personas When Every User Seems Different?
How Do I Interview Grandparents and Teenagers for the Same App?
Expert Guide How Do I Interview Grandparents and Teenagers for the Same App?
How Do I Position My App When I'm Not First?
Expert Guide How Do I Position My App When I'm Not First?
What Tools Help One Person Create Professional Apps?
Expert Guide What Tools Help One Person Create Professional Apps?
Which User Research Technique Should I Use First?
Expert Guide Which User Research Technique Should I Use First?
Why Do Users Ignore Most App Notifications?
Expert Guide Why Do Users Ignore Most App Notifications?
Can Dark Mode Actually Help With App Accessibility?
Expert Guide Can Dark Mode Actually Help With App Accessibility?
How Do I Choose Between Native and Hybrid Development?
Expert Guide How Do I Choose Between Native and Hybrid Development?
How Do I Make Videos in My App Accessible to Everyone?
Expert Guide How Do I Make Videos in My App Accessible to Everyone?
How Do I Design Apps for Gyms and Fitness Studios?
Expert Guide How Do I Design Apps for Gyms and Fitness Studios?
How Do I Know Which User Problems Are Worth Solving?
Expert Guide How Do I Know Which User Problems Are Worth Solving?
What Should I Ask Beta Testers During Market Research?
Expert Guide What Should I Ask Beta Testers During Market Research?
Why Do Free Trials Work Better Than Feature Comparisons?
Expert Guide Why Do Free Trials Work Better Than Feature Comparisons?
When Should You Launch Your App's Beta Test?
Expert Guide When Should You Launch Your App's Beta Test?
How Can You Spot Developers Who Over-Promise Results?
Expert Guide How Can You Spot Developers Who Over-Promise Results?
How Can You Tell If an App Developer Is Truly Collaborative?
Expert Guide How Can You Tell If an App Developer Is Truly Collaborative?
Why Do Simple Checkout Steps Get More App Sales?
Expert Guide Why Do Simple Checkout Steps Get More App Sales?
How Do I Make My App Work for People With Motor Disabilities?
Expert Guide How Do I Make My App Work for People With Motor Disabilities?

Stop guessing. Start with the right foundation.

Expert user research, psychology-driven UX and UI design, and complete technical architecture. Everything your development team needs, documented and ready. No scope creep, no surprises, just clarity.