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Launching Your App

Prepare for a successful launch with app store optimisation, marketing strategies, and launch day execution plans.

All Launching Your App Guides

Browse our complete library of expert resources.

How Many App Features Should I Promote at Launch?
Expert Guide How Many App Features Should I Promote at Launch?
→ How Can I Check If My Onboarding Flow Is Too Long?
Expert Guide How Can I Check If My Onboarding Flow Is Too Long?
→ How Do I Create a Launch Community Before Release?
Expert Guide How Do I Create a Launch Community Before Release?
→ How Do I Check If My Loading Times Are Losing Users?
Expert Guide How Do I Check If My Loading Times Are Losing Users?
→ How Do I Make My App Worth Talking About Online?
Expert Guide How Do I Make My App Worth Talking About Online?
→ Why Aren't People Downloading My App?
Expert Guide Why Aren't People Downloading My App?
→ How Do I Position a Second App in the Same Category?
Expert Guide How Do I Position a Second App in the Same Category?
→ Why Do Similar Apps Get Different Amounts of Downloads?
Expert Guide Why Do Similar Apps Get Different Amounts of Downloads?
→ What Makes Users Trust a New App Within Seconds?
Expert Guide What Makes Users Trust a New App Within Seconds?
→ How Do I Get Influencers to Talk About My App?
Expert Guide How Do I Get Influencers to Talk About My App?
→ How Do I Position My App When I'm Not First?
Expert Guide How Do I Position My App When I'm Not First?
→ What Should I Ask Beta Testers During Market Research?
Expert Guide What Should I Ask Beta Testers During Market Research?
→ Why Do Free Trials Work Better Than Feature Comparisons?
Expert Guide Why Do Free Trials Work Better Than Feature Comparisons?
→ When Should You Launch Your App's Beta Test?
Expert Guide When Should You Launch Your App's Beta Test?
→ Should Your App Target Your Competitor's Unhappy Users?
Expert Guide Should Your App Target Your Competitor's Unhappy Users?
→ Should Your App Compete on Price or Premium Quality?
Expert Guide Should Your App Compete on Price or Premium Quality?
→ Should My App Launch Include a Referral Programme?
Expert Guide Should My App Launch Include a Referral Programme?
→ Should I Translate My App Into Other Languages From Day One?
Expert Guide Should I Translate My App Into Other Languages From Day One?
→ How Does Colour Psychology Impact App Store Performance?
Expert Guide How Does Colour Psychology Impact App Store Performance?
→ How Does User Psychology Drive App Store Downloads?
Expert Guide How Does User Psychology Drive App Store Downloads?
→ How Does User Motivation Change During Onboarding?
Expert Guide How Does User Motivation Change During Onboarding?
→ How Do I Onboard Users Without Overwhelming Them?
Expert Guide How Do I Onboard Users Without Overwhelming Them?
→ How Can Cognitive Biases Transform Your App Store Strategy?
Expert Guide How Can Cognitive Biases Transform Your App Store Strategy?
→ How Do I Make My Travel App Stand Out Against Expedia and Airbnb?
Expert Guide How Do I Make My Travel App Stand Out Against Expedia and Airbnb?
→ What's The Psychology Of Effective App Pricing Pages?
Expert Guide What's The Psychology Of Effective App Pricing Pages?
→ What Psychological Barriers Block App Adoption?
Expert Guide What Psychological Barriers Block App Adoption?
→ How Do I Know If My MVP Is Good Enough to Launch?
Expert Guide How Do I Know If My MVP Is Good Enough to Launch?
→ How Do You Build Trust In A New Financial App?
Expert Guide How Do You Build Trust In A New Financial App?
→ What Role Do Tutorials Play In Effective App Onboarding?
Expert Guide What Role Do Tutorials Play In Effective App Onboarding?
→ What Makes App Tutorial Content That People Actually Want To Watch?
Expert Guide What Makes App Tutorial Content That People Actually Want To Watch?
→

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