Skip to content

All guides by Simon Lee

Why Do Some App Messages Make You Act Right Away?
Expert Guide Why Do Some App Messages Make You Act Right Away?
How Can Competitions and Challenges Boost Your App Usage?
Expert Guide How Can Competitions and Challenges Boost Your App Usage?
What Role Does User Experience Play in Competitive Positioning?
Expert Guide What Role Does User Experience Play in Competitive Positioning?
Why Do Established Brands Fail at Mobile App Design?
Expert Guide Why Do Established Brands Fail at Mobile App Design?
How Do You Design Onboarding That Enables Smart Personalisation?
Expert Guide How Do You Design Onboarding That Enables Smart Personalisation?
What Design Patterns Work Best for Personalised Mobile Experiences?
Expert Guide What Design Patterns Work Best for Personalised Mobile Experiences?
What Are the Key Steps to Building Adaptive App Interfaces?
Expert Guide What Are the Key Steps to Building Adaptive App Interfaces?
How Do You Choose Between Native and Cross-Platform Apps?
Expert Guide How Do You Choose Between Native and Cross-Platform Apps?
Why Do Some Apps Feel Like They Were Made Just for You?
Expert Guide Why Do Some Apps Feel Like They Were Made Just for You?
Why Do Some Business Apps Feel Like Games and Others Don't?
Expert Guide Why Do Some Business Apps Feel Like Games and Others Don't?
How Do Foldable Phones Change App Design Rules?
Expert Guide How Do Foldable Phones Change App Design Rules?
Why Does Timing Matter in App Notification Design?
Expert Guide Why Does Timing Matter in App Notification Design?
What Happens to Your IP When Developers Leave Your Project?
Expert Guide What Happens to Your IP When Developers Leave Your Project?
Why Do Some Apps Feel Addictive While Others Don't?
Expert Guide Why Do Some Apps Feel Addictive While Others Don't?
What Brain Chemistry Creates Loyal App Users?
Expert Guide What Brain Chemistry Creates Loyal App Users?
Why Do Small Design Changes Cost So Much Later?
Expert Guide Why Do Small Design Changes Cost So Much Later?
Why Do Remote User Tests Give Different Results Than In-Person?
Expert Guide Why Do Remote User Tests Give Different Results Than In-Person?
What Pricing Strategy Should Your App Use to Stay Competitive?
Expert Guide What Pricing Strategy Should Your App Use to Stay Competitive?
How Do I Choose an App Developer Who Won't Hurt My Brand?
Expert Guide How Do I Choose an App Developer Who Won't Hurt My Brand?
How Can I Design App Screens That Load Faster?
Expert Guide How Can I Design App Screens That Load Faster?
What IP Rights Do Freelance Developers Keep From Your App?
Expert Guide What IP Rights Do Freelance Developers Keep From Your App?
How Can I Make My App Icons More Engaging and Clear?
Expert Guide How Can I Make My App Icons More Engaging and Clear?
How Does Eye Movement Shape Better App Layouts?
Expert Guide How Does Eye Movement Shape Better App Layouts?
How Do You Check if Your App Solves Real Problems?
Expert Guide How Do You Check if Your App Solves Real Problems?
How Do I Pick Between Native and Cross-Platform for My App?
Expert Guide How Do I Pick Between Native and Cross-Platform for My App?
How Do You Test if People Want Your App Before Building?
Expert Guide How Do You Test if People Want Your App Before Building?
How Do You Turn App Weaknesses Into Positioning Strengths?
Expert Guide How Do You Turn App Weaknesses Into Positioning Strengths?
How Do You Turn User Feedback into Better App Features?
Expert Guide How Do You Turn User Feedback into Better App Features?
How Do You Know if Your App Idea Will Work?
Expert Guide How Do You Know if Your App Idea Will Work?
How Do I Research Users Who Don't Use Apps Like Mine Yet?
Expert Guide How Do I Research Users Who Don't Use Apps Like Mine Yet?

Stop guessing. Start with the right foundation.

Expert user research, psychology-driven UX and UI design, and complete technical architecture. Everything your development team needs, documented and ready. No scope creep, no surprises, just clarity.