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Funding Your App

Explore funding options, create compelling pitches, and secure the investment needed to bring your app to life.

Latest Funding Your App Guides

Our most comprehensive resources on funding your app.

Why your CFO keeps saying no to your app budget
Expert Guide

Why your CFO keeps saying no to your app budget

Find out why CFOs keep rejecting app budgets and how to fix it, covering the language gap, feature creep and translating design into revenue.

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Which budget models work best for app feasibility studies
Expert Guide

Which budget models work best for app feasibility studies

Discover which budget models suit app feasibility studies best, from top-down to bottom-up, and why scope assumptions are the weakest link.

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What are angel investors looking for in app startups?
Expert Guide

What are angel investors looking for in app startups?

Discover what angel investors really look for in app startups, from market credibility and unit economics to traction, team strength and founder mindset.

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Vibe coding vs traditional development: Which path should your startup take?
Expert Guide

Vibe coding vs traditional development: Which path should your startup take?

Vibe coding or traditional development? Explore the real costs, risks and trade-offs to help you choose the right approach for your startup stage.

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What are the different types of funding available for a mobile app?
Expert Guide

What are the different types of funding available for a mobile app?

Explore mobile app funding options including bootstrapping, grants, angel investment and crowdfunding, and how each choice shapes your product.

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How to Translate a Behavioural Finding Into a Line a Finance Director Will Fund
Expert Guide

How to Translate a Behavioural Finding Into a Line a Finance Director Will Fund

Turn UX behavioural findings into funded business cases by linking them to cohort metrics, revenue impact and evidence finance directors trust.

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More Funding Your App Guides

Additional expert guides covering essential topics and proven strategies.

How do I pitch my mobile app to investors and secure funding?
Expert Guide

How do I pitch my mobile app to investors and secure funding?

Learn how to pitch a mobile app to investors, from validating your idea to building pitch materials and structuring your fundraising approach.

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How do I pitch my mobile app idea to investors?
Expert Guide

How do I pitch my mobile app idea to investors?

Discover what investors evaluate when you pitch a mobile app idea, why leading with features backfires, and how to frame your pitch around user need.

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6 Ways Good Code Review Practices Protect Your App Investment
Expert Guide

6 Ways Good Code Review Practices Protect Your App Investment

Good code review practices prevent hidden costs, security risks and technical debt before they damage your app investment and budget.

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How Do I Protect My App Idea When Talking to Investors?
Expert Guide

How Do I Protect My App Idea When Talking to Investors?

Learn how to protect your app idea when talking to investors, from building a paper trail to structuring what you disclose and when.

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What Information Do Investors Want From Feasibility Studies?
Expert Guide

What Information Do Investors Want From Feasibility Studies?

Learn what investors look for in feasibility studies, covering demand evidence, financial assumptions, competitive positioning and founder.

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Can You Get Paid for an App Idea?
Expert Guide

Can You Get Paid for an App Idea?

Wondering if an app idea can make you money? Learn what investors actually pay for and how to validate your idea into something fundable.

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How Do I Get Funding for My MVP Development?
Expert Guide

How Do I Get Funding for My MVP Development?

Explore MVP funding options including SEIS and angel investment, and learn what investors really want to see before they commit to your startup.

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How Can I Show Investors My App Will Actually Make Money?
Expert Guide

How Can I Show Investors My App Will Actually Make Money?

Learn what investors really examine when assessing app monetisation, from unit economics and retention data to pricing logic and conversion assumptions.

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How Much Equity Should I Offer My First Investors?
Expert Guide

How Much Equity Should I Offer My First Investors?

Wondering how much equity to offer early investors? This guide covers pre-seed norms, valuation, dilution, SEIS and EIS, term sheets and founder vesting.

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How Can I Use Government Grants to Fund My App?
Expert Guide

How Can I Use Government Grants to Fund My App?

Learn how UK government grants can fund your app, which programmes apply, what assessors look for, and how to build a competitive application.

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How Can I Get Funding for My Idea?
Expert Guide

How Can I Get Funding for My Idea?

Explore grants, angels, accelerators and venture capital to find the right funding route for your idea, plus what evidence each option actually requires.

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How Can I Fund My App if Banks Say No?
Expert Guide

How Can I Fund My App if Banks Say No?

Banks rarely fund app ideas. This guide covers grants, angel investors, revenue-based finance and accelerators to help you find the right path.

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All Funding Your App Guides

Browse our complete library of expert resources.

How Do You Build an MVP That Attracts Investors?
Expert Guide How Do You Build an MVP That Attracts Investors?
→ What Do Venture Capitalists Want to See in My App?
Expert Guide What Do Venture Capitalists Want to See in My App?
→ What App Metrics Do Investors Really Care About?
Expert Guide What App Metrics Do Investors Really Care About?
→ How Do I Choose Between Bootstrapping and Outside Funding?
Expert Guide How Do I Choose Between Bootstrapping and Outside Funding?
→ What Documents Do Investors Need Before Funding My App?
Expert Guide What Documents Do Investors Need Before Funding My App?
→ How do you know if a developer understands your business?
Expert Guide How do you know if a developer understands your business?
→ Why Do Small Design Changes Cost So Much Later?
Expert Guide Why Do Small Design Changes Cost So Much Later?
→ What's The Difference Between Junior And Senior App Developer Rates?
Expert Guide What's The Difference Between Junior And Senior App Developer Rates?
→ How Much Do Micro-Interactions Cost To Implement In A Mobile App?
Expert Guide How Much Do Micro-Interactions Cost To Implement In A Mobile App?
→ How Much Does It Cost To Build An Apple Watch App?
Expert Guide How Much Does It Cost To Build An Apple Watch App?
→ How Much Does It Really Cost To Develop A Mobile Game?
Expert Guide How Much Does It Really Cost To Develop A Mobile Game?
→ How Much Does It Cost To Build An Enterprise Mobile App?
Expert Guide How Much Does It Cost To Build An Enterprise Mobile App?
→

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