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Planning Your App

Essential guidance for the initial planning phase, from validating your idea to defining requirements and creating your roadmap.

Latest Planning Your App Guides

Our most comprehensive resources on planning your app.

What a Behavioural Success Criterion Looks Like and Why Acceptance Criteria Aren't Enough
Expert Guide

What a Behavioural Success Criterion Looks Like and Why Acceptance Criteria Aren't Enough

Learn what behavioural success criteria are, why acceptance criteria fall short, and how to write criteria that capture real user outcomes and emotions.

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How to Cost a Pre-Build Behavioural Engagement Against the Build Budget
Expert Guide

How to Cost a Pre-Build Behavioural Engagement Against the Build Budget

Learn how to cost pre-build behavioural engagement against your build budget using a clear ratio framework, from 5% allocations to 15% and beyond.

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How to Run a Concept Test That Doesn't Just Confirm What the Team Already Believes
Expert Guide

How to Run a Concept Test That Doesn't Just Confirm What the Team Already Believes

Learn how to run concept tests that surface honest feedback, avoid confirmation bias and reveal what participants truly think before you invest further.

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How to Spot a Product Vision That Won't Survive First Contact With Users
Expert Guide

How to Spot a Product Vision That Won't Survive First Contact With Users

Learn to spot a failing product vision before launch. Discover the common traps that sink vision statements and how to fix them fast.

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What Belongs in a Product's Emotional Design Principles Document?
Expert Guide

What Belongs in a Product's Emotional Design Principles Document?

Learn what belongs in an emotional design principles document, how to write decision-useful principles, and see real examples from real products.

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What a Development Team Actually Needs to Know About the User Before Sprint One
Expert Guide

What a Development Team Actually Needs to Know About the User Before Sprint One

Discover what your development team must know about users before sprint one, from emotional context to trust thresholds, to build products that truly work.

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More Planning Your App Guides

Additional expert guides covering essential topics and proven strategies.

How to Structure a Behavioural Risk Register Before You Write a Single User Story
Expert Guide

How to Structure a Behavioural Risk Register Before You Write a Single User Story

Learn how to build a behavioural risk register that surfaces hidden assumptions, so you prioritise research before writing a single user story.

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The Meeting Notes That Should Exist Before a Development Quote Lands
Expert Guide

The Meeting Notes That Should Exist Before a Development Quote Lands

Before requesting a development quote, four internal documents can prevent costly misalignment. Learn what to prepare and why it matters.

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What a Full Pre-Development Strategy Engagement Actually Includes
Expert Guide

What a Full Pre-Development Strategy Engagement Actually Includes

Discover what a full pre-development strategy engagement covers, from research artefacts to decision logs, so you can build with clarity and confidence.

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What Belongs in a Product Strategy Before You Talk to a Development Team
Expert Guide

What Belongs in a Product Strategy Before You Talk to a Development Team

Discover the four strategy artefacts every product team needs before approaching developers, from user behaviour theses to emotional outcomes.

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How to Prioritise Behavioural Risks Before You Prioritise Features
Expert Guide

How to Prioritise Behavioural Risks Before You Prioritise Features

Learn how to identify and prioritise behavioural risks in your product before committing to features, so you build on solid user behaviour assumptions.

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How to Run a Two-Hour Assumption Mapping Session Before You Commit to a Build
Expert Guide

How to Run a Two-Hour Assumption Mapping Session Before You Commit to a Build

Learn how to run a focused two-hour assumption mapping session that surfaces hidden risks and stops your team building the wrong product.

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Why Empowerment Is the Hardest Feel Factor Layer to Design For
Expert Guide

Why Empowerment Is the Hardest Feel Factor Layer to Design For

Discover why empowerment is the hardest feel factor to design for and how closing the gap between competent and confident transforms your product experience.

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How to Tell if Your Product Spec Is a Decision or a Wish List
Expert Guide

How to Tell if Your Product Spec Is a Decision or a Wish List

Learn how to tell if your product spec is a real decision or a wish list, using a simple three-part diagnostic to sharpen focus and cut drift.

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Why Hesitancy Is the Most Underused Signal in Early Product Research
Expert Guide

Why Hesitancy Is the Most Underused Signal in Early Product Research

Hesitancy in early product research reveals far more than confusion. Learn how to read pauses, friction and unspoken doubt to build genuine user trust.

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The Four Alignment Conversations to Have Before the First Sprint
Expert Guide

The Four Alignment Conversations to Have Before the First Sprint

Avoid costly sprint failures with four essential alignment conversations covering problems, success criteria, constraints and user reality.

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How to Pressure-Test a Product Concept With People Who Aren't Your Target Users Yet
Expert Guide

How to Pressure-Test a Product Concept With People Who Aren't Your Target Users Yet

Pressure-test your product concept with adjacent audiences to uncover honest emotional signals before your real users ever see it.

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The Difference Between a Product Specification and a Product Decision
Expert Guide

The Difference Between a Product Specification and a Product Decision

Learn why product specifications often hide undocumented decisions, and how writing specs as decision records reduces costly rework in SaaS development.

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All Planning Your App Guides

Browse our complete library of expert resources.

How to Write a Product Hypothesis a Development Team Can Actually Test Against
Expert Guide How to Write a Product Hypothesis a Development Team Can Actually Test Against
→ The Silent Cost of a Feature Freeze That Was Really an Assumption Freeze
Expert Guide The Silent Cost of a Feature Freeze That Was Really an Assumption Freeze
→ How to Sequence Product Decisions Before the First Sprint
Expert Guide How to Sequence Product Decisions Before the First Sprint
→ How to Run a Pre-Mortem on a Product Before You Commit Budget
Expert Guide How to Run a Pre-Mortem on a Product Before You Commit Budget
→ How Do You Run a User Research Debrief That Actually Changes the Roadmap?
Expert Guide How Do You Run a User Research Debrief That Actually Changes the Roadmap?
→ What a Good Discovery Phase Actually Produces (and What It Shouldn't)
Expert Guide What a Good Discovery Phase Actually Produces (and What It Shouldn't)
→ How to Brief a Creative Agency on an Emotional Outcome Without Sounding Vague
Expert Guide How to Brief a Creative Agency on an Emotional Outcome Without Sounding Vague
→ What a Pre-Build Strategy Sprint Actually Costs, and What It Saves
Expert Guide What a Pre-Build Strategy Sprint Actually Costs, and What It Saves
→ Why Your Best Users Are Often Your Worst Source of Product Direction
Expert Guide Why Your Best Users Are Often Your Worst Source of Product Direction
→ What does good UX research actually look like at seed stage?
Expert Guide What does good UX research actually look like at seed stage?
→ How Can You Spot Gaps in Your App Market Right Now?
Expert Guide How Can You Spot Gaps in Your App Market Right Now?
→ How Do You Evaluate Technical Feasibility for Mobile Apps?
Expert Guide How Do You Evaluate Technical Feasibility for Mobile Apps?
→

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